Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now more quickly be able to add the Pin It button, get rich pins, and access website analytics.
Typically, those building websites have to set up the code themselves to get all of this. Pinterest’s partnership with Squarespace removes the hassle of having to do that.
“The Pin It button is the best way for your business to get discovered on Pinterest, because it lets people save things they like from your site. Just add the button by going to the Squarespace marketing section,” explains Pinterest’s Jimmy Sopko. “Rich Pins are now automatically available for all Squarespace websites. These are Pins that include additional, real-time details like price, availability, ingredients and reviews. Across Pinterest, Rich Pins are clicked more often than non-Rich Pins.”
Rich Pins show up higher in Pinterest feeds and help to drive more traffic to websites. They’re also said to help in the search ranking department, so that’s an added bonus.
“Pinterest Analytics provides info about your audience and your Pinterest profile, but by connecting Squarespace and Pinterest, you’ll get access to your website analytics too,” says Sopko. “Website analytics gives you a more complete picture of how all your content is doing on Pinterest by showing data for all the Pins that people have saved from your website, not just the Pins you’ve added to your own profile.”
Squarespace is the first website platform to automatically enable Pinterest Domain Analytics and Rich Pins.
“We’ve also made it easy to automatically push all types of content directly to a selected Pinterest board via our social push feature,” notes Squarespace’s Natalie Gibralter in a blog post. “As soon as you add Pinterest as a Connected Account, you can begin pushing content from your posting interface the same way you do other social services (Twitter, Facebook, etc.).”
Squarespace has a step-by-step guide to its PInterest integration here in case you have any trouble with it.
For more more on what works best for Pinterest when it comes to business, these videos Pinterest recently released.
Image via Squarespace
