My personal obsession: Another personal obsession: How ninety+ Cellars Changed into the Quickest-Rising Wine Model within the U.S. [Podcast]

jueves, 9 de julio de 2015

Another personal obsession: How ninety+ Cellars Changed into the Quickest-Rising Wine Model within the U.S. [Podcast]

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One of the most fasting-rising wine manufacturers within the U.S. does not personal any vineyards. They don’t plant any grapes. They don’t even personal any wineries. As an alternative, they purchase and re-promote top class wines.

All of it commenced all the way through the ultimate recession. ninety+ Cellars President Kevin Mehra noticed some large inefficiencies within the wine market, so he got here up with a plan to flip the business on its head. As a result of the recession, folks had been not shopping for dear wine as so much as they used to. However wineries have been nonetheless producing identical quantities, that means that they had a surplus of pricy wine to promote.

So he got here up with a plan: negotiate an even worth to purchase the wine from different manufacturers that may’t come up with the money for to promote their surplus, put his personal label on it, and promote it for roughly $10-$15 per bottle.

The end result? Regardless of launching within the top of the recession, ninety+ Cellars has grown 580% in 5 years and is on percent to promote 290,000 instances of wine this 12 months.

On this episode of The Growth Show, Kevin Mehra and Brett Vankoski join us to talk about:

How they launched during the recession and have been able to manage sustainable, profitable growth without raising capital since 2011
Lessons Kevin learned from failures at his two previous beverage companies
How they’ve been able to take advantage of three key inefficiencies in the wine market
Plus, everything you need to know to buy a good bottle of wine

Click the play button below to listen to this episode, or subscribe directly on iTunes to never miss a new episode:

And if you’d like to see more recaps of the latest episodes of The Growth Show, click here.

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