Another personal obsession:AdWords Estimated Total Conversions Now Counts Activity Across Apps And Web

Advertisers will be able to measure conversions from display ads when users navigate between apps and the web.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/L2hNX-FQYDg/adwords-estimated-total-conversions-now-counts-activity-across-apps-and-web-135045
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