Another personal obsession:Pinterest CEO: Our Ads Are More Effective

Ben Silbermann talks up Promoted Pins at Ad Week, says they have a lower than industry average opt-out rate.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/pinterest-ceo-our-ads-are-more-effective-144806
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Another personal obsession:Apps Using Google’s New App Indexing API Will Receive A Ranking Boost

Those apps currently working with the app indexing API may start showing up in Google search more thanks to a new ranking boost.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/apps-using-googles-new-app-indexing-api-will-receive-a-ranking-boost-144831
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Another personal obsession:Nielsen Survey: Consumers More Likely To Trust TV Ads Than Online Video & Search Ads

Sixty-three percent of consumers surveyed said they trusted TV ads, while only 48 percent trusted online video ads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/nielsen-survey-consumers-more-likely-to-trust-tv-ads-than-online-video-search-ads-144754
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Another personal obsession:Marketing Day: Google Display Network Updates, Twitter’s Buy Now Button & ComScore News

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-google-display-network-updates-twitters-buy-now-button-comscore-news-144827
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Another personal obsession: Your ROI is in the Mail

79% of consumers say they will act on Direct Mail immediately, only 45% say the same of Email

This infographic illustrates the ROI of direct mail. When you combine direct mail with digital marketing you will increase your response rates, reach more customers and improve revenue. Share the awesome with our social links!

The post Your ROI is in the Mail appeared first on WebProNews.

from WebProNews » Marketing - WebProNews http://www.webpronews.com/your-roi-is-in-the-mail-2015-09/
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Another personal obsession:Rentrak And comScore To Merge Creating Broad Media Measurement Firm

In a surprise move that will reverberate across the world of analytics and audience measurement, comScore and Rentrak have announced a merger. Both companies are public. They explained in their joint release that they’re merging to bring improved cross-platform measurement to the industry:...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/rentrak-and-comscore-to-merge-creating-broad-media-measurement-firm-144805
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Another personal obsession:Attribution Should Be About Contribution Chains Rather Than Awarding Credit

Marketers put a lot of time and energy into determining which channel gets credit for a conversion -- but contributor Soren Ryherd believes that this approach is missing the point.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/attribution-chains-not-credit-144721
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Another personal obsession:Is There Such A Thing As Too Native?

Yes, it is possible for ad content to be "too native," says columnist Lauren Weinberg. She discusses how ad transparency results in consumer trust, which in turn will increase an ad's effectiveness.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/is-there-such-thing-as-too-native-133807
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Another personal obsession:Google Enhances Dynamic Remarketing Ads To Adjust Across Devices

System will automatically resize, reshape -- and even re-color -- ads to make sure they look good and drive performance on desktop and mobile devices.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-enhances-dynamic-remarketing-ads-to-adjust-across-devices-144782
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Another personal obsession:Google’s Brad Bender On The Problem With Ad Blockers

Google Display Network executive says online ads are necessary to make sure publishers and content survive.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/googles-brad-bender-on-the-problem-with-ad-blockers-144774
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Another personal obsession:Google Display Network Will Charge Only For Ads That Are Viewed

In the next several weeks, Google will move all CPMs to viewable CPMs in its display ad network.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-display-network-will-charge-only-for-ads-that-are-viewed-144768
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Another personal obsession:Why A Baseline Is Essential To Accurate Marketing Attribution

Establishing a baseline for your marketing isn't easy, but columnist Eric Dezendorf explains why it's essential and what you'll need to do it the right way.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/establishing-baseline-accurate-attribution-143997
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Another personal obsession:How Innovation Changes The Ps Of Marketing

What innovations are on the horizon in the tech space, and how will this impact marketers? Contributor and former Googler Frederick Vallaeys explores the possibilities.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/innovation-changes-ps-marketing-144350
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Another personal obsession:Twitter Rolling Out Buy Now Buttons Widely With Shopify, Demandware & Bigcommerce Partnerships

Twitter ramps up e-commerce effort, announcing integrations with major commerce platforms.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/twitters-hits-e-commerce-gas-with-shopify-demandware-bigcommerce-partnerships-144712
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Another personal obsession:A Step-By-Step Guide To Becoming An Influencer In Your Industry

How do you become an influencer in your industry? Columnist John Lincoln discusses some tactics for building your following, increasing credibility, and becoming known as an authority in your field.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/step-step-guide-becoming-influencer-industry-142696
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Another personal obsession:SMX East Live Blog: In Conversation With Brad Bender, VP of Product Management, Google Display Network

Day two of SMX East begins with a discussion about display advertising in general and the Google Display Network in particular.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/smx-east-keynote-live-blog-144726
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Another personal obsession:MarTech Europe Is 3 Weeks Away! Register & Save £100.

Nearly 60% of marketers are not fully utilizing their marketing technologies, according to a recent study. Selecting and on-boarding the systems that promise to deliver exceptional customer experiences is just the beginning; rubber meets road when the organisation, people and culture are aligned to...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-europe-is-3-weeks-away-register-save-100-144660
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Another personal obsession:Report: Twitter Plans To Allow Tweets Longer Than 140 Characters

Twitter is building a product that would allow long-form tweets, multiple sources have told Recode.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-twitter-plans-to-allow-tweets-longer-than-140-characters-144705
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