Another personal obsession:Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-youtube-seo-track-conversions-ad-blocking-report-216392
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Another personal obsession:YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/youtube-seo-find-best-traffic-generating-keywords-216137
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Another personal obsession:7 great reasons to attend SMX Advanced in 2 weeks

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/7-great-reasons-attend-smx-advanced-2-weeks-216380
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Another personal obsession:How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/track-conversions-like-pro-216119
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Another personal obsession:3 ways to ensure your marketing technology stacks up

Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/3-ways-ensure-marketing-technology-stacks-216132
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Another personal obsession:Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile

Ad-blocking users motivated primarily to avoid 'irrelevant' or 'annoying' ads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/survey-shows-us-ad-blocking-usage-40-percent-laptops-15-percent-mobile-216324
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Another personal obsession:AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services

The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/appsflyer-launches-mobile-anti-fraud-initiative-updates-fraud-detection-services-216190
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Another personal obsession:City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Use of the apps has increased average order value by 5 percent.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/city-furniture-taps-apple-ibm-store-apps-improve-sales-experience-216262
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Another personal obsession:Demand generation’s next frontier: 3 ways to tap into social to get more leads

Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/demand-generations-next-frontier-three-ways-tap-social-get-leads-216115
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Another personal obsession:Vimeo launches new tools aimed at making video platform more appealing to marketers

Part of Vimeo's Business Membership, the enhancements include updated video cards, new end screens and more email capture features.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/vimeo-launches-new-tools-aimed-making-video-platform-appealing-marketers-216257
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Another personal obsession:Where is the best place to post your content?

So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before you decide where to post your content.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/best-place-post-content-216111
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Another personal obsession:Former Android boss launches devices to compete with Google Pixel and Google Home

Andy Rubin wants to create devices that are simple, durable and elegant.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/former-android-boss-launches-devices-compete-google-pixel-google-home-216200
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Another personal obsession:Yandex opens its content recommendations platform to all publishers

Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/yandex-opens-content-recommendations-platform-publishers-216226
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Another personal obsession:Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-martech-vendor-investment-forecast-ad-exchange-nyiax-216197
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Another personal obsession:Initial Interest Confusion rears its ugly head once more in trademark infringement case

Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/initial-interest-confusion-rears-ugly-head-trademark-infringement-case-216057
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Another personal obsession:Martech vendor investment forecast: Sunny with just a few ‘clouds’

Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-vendor-investment-forecast-sunny-just-clouds-216033
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Another personal obsession:Stop calling ‘ad tech’ advertising

Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won't accomplish anything if the advertising format, message and creative are not engaging.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/stop-calling-ad-tech-advertising-216041
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