Another personal obsession:Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-link-building-prospects-location-data-accuracy-super-bowl-lii-ads-233580
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Another personal obsession:What to get right before launching a global business

Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/get-right-launching-global-business-233350
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Another personal obsession:Channel your inner explorer to find link-building prospects

Columnist Julie Joyce shares tips and tricks for finding link-building prospects

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/channel-inner-explorer-find-link-building-prospects-233346
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Another personal obsession:How location data accuracy leads to stronger personalization

Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/location-data-accuracy-leads-stronger-personalization-233214
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Another personal obsession:6 hot trends travel brands should watch in 2018

Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/6-hot-trends-travel-brands-watch-2018-233236
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Another personal obsession:Innovid partners with mobile ad platforms to upgrade VAST

The initiative, says the video marketing platform, is the first such multiparty effort.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/innovid-partners-mobile-ad-platforms-upgrade-vast-233434
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Another personal obsession:Conversica expands channels, markets with Intelligens acquisition

The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/conversica-expands-channels-markets-intelligens-acquisition-233396
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Another personal obsession:Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers

Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/anthony-noto-left-twitters-ad-business-better-place-despite-revenue-declines-say-ad-buyers-233417
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Another personal obsession:Big companies are treating Amazon like a branding channel

Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/big-companies-treating-amazon-like-branding-channel-233053
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Another personal obsession:The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots

We're four days out from the Super Bowl. Here's how online activity and engagement are shaping up for the brands in the game this year.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/big-list-super-bowl-lii-ads-amazon-mms-budweiser-offer-sneak-peeks-game-day-spots-233306
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Another personal obsession:3 ways humans can do PPC better than machines alone

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use Business Data for Bid Management Bid management can be one of the most repetitive and boring tasks of...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/3-ways-humans-can-ppc-better-machines-alone-233003
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Another personal obsession:Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown

Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/instagram-adds-option-schedule-posts-thru-new-graph-api-old-platform-api-nears-shutdown-233252
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Another personal obsession:Are you getting credit for all of your organic visits from GMB?

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/getting-credit-organic-visits-gmb-233186
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Another personal obsession:Facebook will ban all ads promoting cryptocurrency

Facebook is looking to lock down the ways that its ad platform can be misused.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-will-ban-ads-promoting-cryptocurrency-233410
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Another personal obsession:Marketing Day: Ad fraud, Cisco study on data privacy & Facebook to prioritize local news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-ad-fraud-cisco-study-data-privacy-facebook-prioritize-local-news-233409
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Another personal obsession:Recognizing the subtle signs that point to possible ad fraud

How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/subtle-signs-point-possible-ad-fraud-232833
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Another personal obsession:Customer loyalty: A key ingredient for successful local search results

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/customer-loyalty-key-ingredient-successful-local-search-results-233245
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