Another personal obsession:Does your company really need a CDP?

Check out our marketer’s guide to CDPs and ask yourself these 9 important questions.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/does-your-company-really-need-a-cdp-266496
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Another personal obsession:YouTube to phase out exact counts for public-facing subscriber numbers

Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more subscribers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/youtube-to-phase-out-exact-counts-for-public-facing-subscriber-numbers-266478
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Another personal obsession:Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires

The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/social-shorts-facebook-messenger-updates-more-ar-effects-in-snap-lens-studio-new-cmo-hires-266463
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Another personal obsession:Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers

The “Create a podcast” button discovered in the Spotify app would allow users to create podcasts via Anchor, an app Spotify purchased in February.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/spotifys-rumored-create-a-podcast-feature-could-be-a-valuable-resource-for-marketers-266413
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Another personal obsession:Buying martech is easy, managing the process to use it effectively is the hard part

Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/buying-martech-is-easy-managing-the-process-to-use-it-effectively-is-the-hard-part-266429
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Another personal obsession:Facebook rolls out automated lead generation feature for Messenger to all advertisers

First announced in May, the lead gen platform works with Facebook’s click-to-Messenger ads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-rolls-out-automated-lead-generation-feature-for-messenger-to-all-advertisers-266386
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Another personal obsession:Will Rich Communication Services (RCS) revolutionize business messaging?

Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/will-rich-communication-services-rcs-revolutionize-business-messaging-266398
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Another personal obsession:3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/3-trends-from-prime-day-2019-to-guide-your-black-friday-and-cyber-monday-amazon-strategy-266364
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Another personal obsession:Report: There’s almost no correlation between online and offline consumer conversations

Brands can’t rely on “social media listing” as a proxy for broader consumer sentiment

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/report-theres-almost-no-correlation-between-online-and-offline-consumer-conversations-266325
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Another personal obsession:Facebook introduces new policies for political, social issue ads ahead of 2020 elections

The latest updates will start mid-September and advertisers running political, electoral or social issue ads will have until mid-October to comply.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-introduces-new-policies-for-political-social-issue-ads-ahead-of-2020-elections-266317
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Another personal obsession:The importance of an effective review management workflow

Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-importance-of-an-effective-review-management-workflow-266321
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Another personal obsession:Who’s speaking at SMX East?

Search marketing legends, fresh faces with something to share — and, of course, your friendly neighborhood Search Engine Land editors! Who will you meet at SMX East?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/whos-speaking-at-smx-east-266289
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Another personal obsession:Report: Email engagement benefits from less send frequency, subject line keywords

A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/report-email-engagement-benefits-from-less-send-frequency-subject-line-keywords-266281
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Another personal obsession:Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/making-the-leap-to-multi-touch-attribution-how-to-get-buy-in-from-sales-tech-leadership-266243
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Another personal obsession:Compare 14 top marketing automation platforms

Which marketing automation platform is right for your business?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/compare-14-top-marketing-automation-platforms-2-266304
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Another personal obsession:Study indicates drastic improvements to managed inbox optimization

Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/study-indicates-drastic-improvements-to-managed-inbox-optimization-266295
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Another personal obsession:Housing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads Manager

The new feature restricts ad targeting options and prevents advertisers from using Lookalike Audiences to prevent discriminatory ad practices.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/housing-employment-credit-advertisers-on-facebook-must-now-use-special-ad-category-option-in-ads-manager-266240
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