Another personal obsession:CPG marketing platform Quotient buys location data provider Ubimo

The deal continues Quotient’s evolution beyond its origins as Coupons.com

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/cpg-marketing-platform-quotient-buys-location-data-provider-ubimo-270951
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Another personal obsession:Brand safety: Balancing risk and opportunity for your organization

Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/brand-safety-balancing-risk-and-opportunity-for-your-organization-270941
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Another personal obsession:Instagram to begin removing “Like” counts for U.S. users as early as this week

The change could shake up influencer marketing and the ways brands measure success.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/instagram-to-begin-removing-like-counts-for-u-s-users-as-early-as-this-week-270934
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Another personal obsession:Jivox debuts first-party identity solution to power ad personalization

Hybrid cloud container technology allows data collection to reside on brand domains without third-party cookies.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/jivox-debuts-first-party-identity-solution-to-power-ad-personalization-270925
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Another personal obsession:Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts

The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/social-shorts-another-facebook-data-breach-linkedin-translation-settings-and-2020-digital-ad-spend-forecasts-270907
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Another personal obsession:How to avoid the creep-factor when building digital experiences powered by machine learning

the purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-to-avoid-the-creep-factor-when-building-digital-experiences-powered-by-machine-learning-270838
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Another personal obsession:Email marketing: Infrastructure intelligence

To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/email-marketing-infrastructure-intelligence-270472
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Another personal obsession:Salesforce launches hybrid Content Management System built to integrate with other platforms

Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce’s headless APIs.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/salesforce-launches-hybrid-content-management-system-built-to-integrate-with-other-platforms-270823
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Another personal obsession:WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce

SMBs can upload images, price lists and links for all their products or services.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/whatsapp-rolls-out-smb-product-catalogs-to-support-local-discovery-and-commerce-270824
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Another personal obsession:Moving holiday email campaigns over the finish line

It’s time to dig deep, gear up and find inspiration to survive the holiday season slog.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/moving-holiday-email-campaigns-over-the-finish-line-270787
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Another personal obsession:Let’s kill the hourly rate: We are leaving money on the table

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/lets-kill-the-hourly-rate-we-are-leaving-money-on-the-table-270784
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Another personal obsession:Twilio study finds consumers prefer email and text when communicating with brands

UNDER EMBARGO — THURSDAY NOVEMBER 7 AT 6 AM PT Twilio Study Shows Consumers Aren’t Paying Attention to Brands’ Social Media or Mobile Apps, Email or Text Instead Research uncovers consumers’ greatest frustrations when communicating with brands and reveals preferences for channel, frequency...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/twilio-study-finds-consumers-prefer-email-and-text-when-communicating-with-brands-270712
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Another personal obsession:Search Marketing Expo is next week. Will I see you there?

Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros!

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/search-marketing-expo-is-next-week-will-i-see-you-there-270772
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Another personal obsession:Is it time to add a Journey Manager to your customer experience team?

Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/is-it-time-to-add-a-journey-manager-to-your-customer-experience-team-270718
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Another personal obsession:FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content

Understand the legal disclosure requirements for your social influencer campaigns.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ftc-issues-ad-disclosure-guidelines-for-social-influencers-aims-to-reduce-deceptive-content-270733
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Another personal obsession:Pro Tip: Don’t add new services reactively

Here’s what you should do when a client requests a service your agency doesn’t offer.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/pro-tip-dont-add-new-services-reactively-270714
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Another personal obsession:The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and standardization.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-adtech-trends-rounding-out-2019-programmatic-growth-measurement-standards-privacy-implications-269722
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