Another personal obsession:Survey: 99 Percent Of Consumers Will Share Personal Info For Rewards, But Want Brands To Ask Permission

Consumers repeatedly say in surveys that they want more personalization — but also more privacy. This is an apparent contradiction. But maybe it’s not. Consumers have consistently shown ambivalence about sharing their data even as they call for more “relevant ads” and...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/Ckya-lKn-Lo/survey-99-percent-of-consumers-will-share-personal-info-for-rewards-also-want-brands-to-ask-permission-130786
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