Another personal obsession:View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not

Don't get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/view-counts-dont-count-using-video-analytics-understand-whats-working-whats-not-145126
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