Another personal obsession:Marketing Organizations Must Optimize, Or They Will Fail The Enterprise

Columnists Mary Wallace and Mike Samuels believe CMOs and their marketing organizations need to get better at what they do. How? It's all about aligning their processes, people and infrastructure.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-organizations-must-optimize-will-fail-enterprise-150071
via Mister Fire