Another personal obsession:Search and the Local-Mobile Consumer: What’s A Marketer to Do?

Search is constantly evolving, as technology improves and consumer behavior shifts. Local consumers now use mobile technology more, which has affected how marketers engage with and convert the local shopper. This means search must be an integral part of a strong media strategy, but it isn’t a...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/search-and-the-local-mobile-consumer-whats-a-marketer-to-do-151359
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