Another personal obsession:Oracle’s Responsys Adds Machine Learning-Driven Personalization Via BoomTrain Integration

Email marketers on the Oracle Marketing Cloud can now skip creating multiple email variations and segments when they want to target individuals.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/oracles-responsys-adds-machine-learning-driven-personalization-via-boomtrain-integration-155230
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