Another personal obsession:PlaceIQ & IRI Team Up To Bring Offline CPG Sales Data To Ad Targeting, Attribution

Location intelligence and audience buying platform PlaceIQ last week announced a partnership with CPG purchase data and tracking company IRI. The deal allows in-store sales data to be used for digital ad targeting on the front end and equally for attribution on the back end. IRI describes itself as...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/placeiq-iri-team-up-to-bring-offline-cpg-sales-data-to-ad-targeting-attribution-155885
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