Another personal obsession:Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls

Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley Young takes a look at targeted strategies that optimize ads to drive mobile phone calls.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/stop-using-desktop-conversions-mobile-search-6-strategies-help-drive-mobile-calls-155020
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