Another personal obsession:Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google

The combined entity says it now can offer access to a massive list of identified, first-party customers, plus premium ad inventory.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/time-inc-acquires-myspace-owning-viant-readies-to-battle-facebook-and-google-164119
via Mister Fire