Another personal obsession:Stop scattering chum: Use intent data to catch big fish with your marketing automation platform

Is your marketing automation as smart as it should be? Columnist Thomas Koletas explains how using intent data can help make your automation program more intelligent and efficient.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/stop-scattering-chum-use-intent-data-catch-big-fish-map-170839
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