Another personal obsession:Electioneering & email 2016: evolving voter engagement

This campaign year, what can email marketers learn from the “black arts” of political fundraising and voter recruitment? Columnist Steve Dille shows how the politicos have evolved their approach.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/electioneering-email-2016-evolving-voter-engagement-174527
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