Another personal obsession:Marketing’s new balance: Customer connection vs. data and performance

Don't let a fixation on data let you lose sight of what's truly important. Columnist Scott Rayden says marketers need to meet the needs of customers and create campaigns that tap into emotions.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketings-new-balance-customer-connection-vs-data-performance-176017
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