Another personal obsession:3 ways CMOs can win the hearts of customers — and CEOs

Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they'll need to lead the charge in building customer obsession across the enterprise.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/3-ways-cmos-can-win-hearts-customers-ceos-205132
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