Another personal obsession:Break through 5 common barriers to contextual marketing and connected experiences

In an increasingly multi-channel world, it's difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/break-5-common-barriers-contextual-marketing-connected-experiences-207987
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