Another personal obsession:Advertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoption

To accelerate publishers' slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/advertisers-ready-get-aggressive-enforcing-ads-txt-adoption-223567
via Mister Fire