Another personal obsession:Storytelling for action: Why brands need to tell a complete story

Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/storytelling-action-brands-need-tell-complete-story-223246
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