Another personal obsession:App Store Ratings: A Single Star Jump Can Mean 340 Percent More Downloads

Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and money and are generally more loyal customers than non-app users (though there’s a bit of chicken and egg issue here). A poorly designed app can...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/app-store-ratings-a-single-star-jump-can-mean-340-percent-more-downloads-146744
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