Another personal obsession:Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust

Digital ad forecaster eMarketer is asserting that the majority of US display advertising dollars will be bought through programmatic channels by 2017. Furthermore most of that will be mobile. A new report from the company estimates that mobile programmatic advertising will be worth roughly $9.33...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-mobile-to-dominate-programmatic-advertising-leave-desktop-in-the-dust-146420
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