Another personal obsession:Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons

The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/study-mobile-apps-for-engagement-mobile-web-for-research-comparisons-146192
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