Another personal obsession:Are You And Your Customers Speaking The Same Language? Does It Matter?

Should you call a pullover a "sweater" or a "jumper?" It depends on your strategy. Just make sure you're speaking the same language as your potential customers, advises columnist Rachel Lindteigen.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/customers-speaking-language-matter-154723
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