Another personal obsession:Facebook’s Cost Per 10-Second Video View Ad Option Is Now Available Globally

But Facebook still recommends advertisers optimize for total views because its data shows that even very brief views increase recall and brand lift.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebooks-cost-per-10-second-video-view-ad-option-is-now-available-globally-155601
via Mister Fire