Another personal obsession:How a Google Analytics change may be skewing your view of SEO’s value

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-analytics-change-may-skewing-view-seos-value-190091
via Mister Fire