Another personal obsession:Brands’ Snapchat viewerships have increased despite Instagram’s rise, per Snaplytics

In Q4 2016, 55 percent of brands’ Snapchat followers viewed their Stories and 88 percent of those viewers watched the whole thing.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/brands-snapchat-viewerships-increased-despite-instagrams-rise-per-snaplytics-206604
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