Another personal obsession:Facebook brings value metrics to campaigns to help advertisers target the best customers

New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-brings-value-metrics-campaigns-help-advertisers-target-best-customers-217363
via Mister Fire