Another personal obsession:Incremental innovation: How to make big changes in your email program, one step at a time

Launching a new full-blown email program takes time and money most marketers don't have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/choosing-using-incremental-innovation-make-big-changes-one-step-time-217258
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