Another personal obsession:Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’

The format opens up new possibilities for non-interrupting, contextual ads on OTT TV.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/innovid-xumo-offer-first-addressable-ad-overlays-net-based-linear-tv-233841
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