20 best B2B lead generation tools

There’s no way around it — every business needs to drive leads to grow.

However, B2B lead generation is far from a simple task.

You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings.

Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation.

Table of Contents

• What is B2B lead generation?
• Why You Need B2B Lead Generation Tools
• Best B2B Lead Generation Tools
• How to Choose Winning B2B Lead Generation Tools

While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals intent about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address.

Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers.

Why You Need B2B Lead Generation Tools

Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal.

Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. B2B lead generation software is critical for any business wanting to get high quality leads from the right places. These tools can automate processes which saves time, provide critical data to help you make better decisions, and integrate with other tools like CRMs.

Best B2B Lead Generation Tools

1. HubSpot Marketing Hub

HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel.

For example, you can use Marketing Hub to create compelling content to attract your target audience, capture leads via site, email, or social media; and nurture tools like automated workflows that can continue to engage contacts via email and other types of messaging.

What I like best about using HubSpot is how simple it is to create everything from landing pages to forms to email nurture campaigns. From templates to built-in guidance, HubSpot makes it easy to create lead generation campaigns from scratch.

I don’t consider myself design-savvy, but I can easily put together a professional-looking landing page that’s designed to convert.

Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool. It is also equipped with forms, pop-up forms, live chat, and chatbot.

What I like: HubSpot Marketing Hub integrates with HubSpot CRM, making it easy to connect all of your lead generation tools in one place.

Pricing: Paid tiers run from $15 to $3,600 per month depending on company size.

2. LeadPages

Source

LeadPages is a landing page tool that enables you to create custom landing pages for different, specific audiences. Each page is highly optimized for conversions whether your goal is to capture leads, run a giveaway, or offer a free download.

Using a landing page builder is an effective way to start generating leads without setting up a new website or a full-fledged lead generation system. You don’t even need your own domain which is helpful for startup businesses that are using a landing page to generate leads before launching.

LeadPages also integrates with other software, funneling leads into your CRM.

Features: Build websites, landing pages, pop-ups, alert bars, and more.

What I like: There are over 250 landing page templates categorized by industry, page type, and style. The high level of customization and range of template designs makes it easy to find what you’re looking for right away.

Pricing: LeadPages offers a 14-day free trial. Paid plans start at $37/month and go up to $697/month depending on how many landing pages you plan to build.

3. Leadfeeder

You may get qualified leads visiting your website, but if they don’t fill out a form then you won’t be able to capture the lead. Enter: Leadfeeder. The sales and marketing tool captures data from website visitors, even if the site visitors don’t fill out a form or contact you, turning anonymous traffic into potential leads.

Leadfeeder uses its machine learning algorithm combined with proprietary data, millions of external signals, and public IP registration databases to accurately curate a list of leads. Not only does it gather contact information, but it also lets you know which pages users visited and how long they spent on your site.

Features: Features include automatic lead scoring, automatic list scrubbing (to filter bots), instant lead generation with their tracker, personal email alerts, and CRM automation.

What I like: Leadfeeder has custom segmentation features to help you identify high quality leads. I also like that it integrates with other sales and marketing tools like HubSpot.

Pricing: The Free Plan includes unlimited users, but you can only receive data from the last seven days. Paid plans start at $99 per month.

4. OptinMonster

OptinMonster is a great tool for building opt-in forms on your website. Whether you want to set up a retargeting campaign or promotional campaign, OptinMonster makes it easy to create all types of forms and popups on your website.

One of the features I like best is the lead sharing. After you’ve captured qualified leads from the popups you’ve set up, the lead sharing tool automatically distributes those leads in real-time. In my experience, this is a great way for marketing and sales to sync their efforts.

Features: Premade opt-in forms like lightbox pop-ups, fullscreen takeovers, floating bars, and slide-ins.

What I like: There are over 700 templates to choose from categorized by goal, campaign type, industry, and features.

Pricing: Prices start at $7/month for Basic (one website). $19/month for the Plus Plan (two sites), $29/month for three sites, or $49/month for up to five sites.

5. LinkedIn Sales Navigator

LinkedIn is known as a platform to connect with B2B audiences. Its Sales Navigator tool can help sales teams identify decision makers and target specific prospects with advanced search capabilities. It can also help track leads and engage with potential buyers with InMail Messages and TeamLink.

Features: Lead and company search tools, automated lead recommendations, and CRM integration.

What I like: With the Advanced Plus plan, you get access to AI features that summarize company and buyer profiles to expedite your account planning and research process.

Pricing: Starts at $65/month with a one-month free trial and annual commitment. There are two options: Sales Navigator Professional and Sales Navigator Team.

6. Qualaroo

Source

Qualaroo by ProProfs helps sales teams collect customer insights and feedback using website surveys. When installed, the platform uses its Qualaroo Nudge™ technology across websites, mobile devices, and apps to survey users and gather feedback while they’re scrolling. The technology analyzes time on page and behaviors to determine the right questions to ask and when.

Features: Qualaroo offers customizable survey options and advanced targeting features.

What I like: Surveys are an interesting way to generate leads. In my experience, Qualaroo makes categorizing leads and sending them to designated funnels based on their answers seamless.

Pricing: Qualaroo is free for up to 50 responses per month. Paid plans start at $19.99 per month.

7. Discover.ly

Discover.ly is a Google Chrome browser extension that allows you to find and score leads from social media. It connects Gmail, LinkedIn, Facebook, and Twitter (X) so you can see information about your contacts.

Let’s say I’m browsing LinkedIn and see a prospect I’m interested in connecting with. Using Discover.ly, I can see even more information about their social network including if me and this person have any mutual friends on Facebook. This tool helps you turn cold leads into warm ones.

Features: Discover.ly profile scans recommend and score prospects you’re connected to on social media.

What I like: There’s zero barrier to entry with this tool. I can simply download the extension and let it work its magic while I browse social media.

Pricing: Free.

8. LeadQuizzes

Does a question ever pique your interest? How about a quiz? If you want to engage prospects and, at the same time, learn more about them, consider using a quiz. LeadQuizzes is an online quiz maker that helps businesses capture website leads and understand your audience’s interests or needs.

Features: LeadQuizzes can be embedded into your website and integrates with several tools, including HubSpot. This makes it easy to generate leads in a way that fits into your current lead generation process.

What I like: Quizzes are a unique way to capture your audience’s attention and generate leads in a way that brings some value to your prospects.

Pricing: Plans start at $9/month.

9. Hello Bar

You know whenever you visit a website and you’re greeted by a popup that splashes across the screen? Hello Bar is a widget that enables you to create those popup bars. Popup bars are an effective way to capture leads and gauge users’ interest in your product. Hello Bar claims website popups drive 12x ROI for companies of all sizes.

Features: You can choose from a wide variety of popups: bars, modals, alerts, sliders, and full-screen page takeovers.

What I like: Hello Bar is highly customizable and integrates with many tools, including HubSpot.

Pricing: Free for up to 5,000 page views per month. Paid plans start at $29/month.

10. Everwebinar

Webinars are a key part of any B2B marketing strategy. Webinars are an effective way to educate your target audience on the problem your company solves, discuss industry trends, and, of course, generate leads. Everwebinar is a tool that helps you schedule and automate your company’s webinars.

Features: Everwebinar offers interesting features like a live chat simulator. You can write or upload conversation starters that will automatically show up in the chat during your live event.

What I like: Webinars don’t always get a ton of real-time engagement, but Everwebinar helps make the experience feel lively.

Pricing: $99 per month, $499 per year, or $874 every two years.

11. Mailchimp

Source

Mailchimp is an email marketing tool that you can integrate with your landing page tools or CRM. In my experience, Mailchimp is easy to use for emails and campaign tracking. It also offers pre-built automation journeys which I found helpful when I was just getting started. However, Mailchimp can be hard to scale with if you have thousands of contacts on your list.

Features: Email automation tools, lead capture forms with exit-intent technology, and shareable newsletter URLs.

What I like: Mailchimp makes it easy to create on-brand emails and track campaign performance.

Pricing: Mailchimp offers a free plan with a 1,000 send limit and up to 500 contacts. Paid plans start at $13/month and increase based on the number of contacts you have.

12. HotJar

​​https://www.hotjar.com/product/heatmaps/

At its core, HotJar is a customer experience platform that enables you to visualize user behavior with heatmaps and design surveys. In my experience, heat maps can be incredibly insightful.

Not only can you see which buttons got the most clicks on your site and landing pages, but also where people spent the most time. For lead generation, this can tell you which sections of your site to focus on with your leads.

Features: Heatmaps, surveys, and a dashboard for viewing analytics.

What I like: Heatmaps provide useful intelligence about how users behave on your site. HotJar also enables you to target visitors by URL, device, and user attributes.

Pricing: Hotjar offers a free plan for up to 20K monthly sessions. Paid plans start at $40/month.

13. Zapier

Zapier is an automation platform that lets you connect over 3,000 apps to create an automated workflow. This is an essential tool for B2B sales and marketing teams to stay aligned when it comes to connecting with leads. In my experience, Zapier makes it easy to automatically start the lead nurturing process as soon as a lead is captured.

Features: Pre-made templates for connecting and automating tasks, plus countless integrations

What I like: Zapier is compatible with over 3,000 apps, making integrating software and tools easy.

Pricing: Zapier has a free version. The Starter plan is $19.99/month while the Company plan is $599/month.

14. Wistia

Source

During a time when videos are ruling the marketing world, it’s a good idea to integrate them into your lead generation process. Wistia helps you collect emails from your videos to generate leads.

Let’s say you have a demo video on your website. Once prospects have entered their email to view the video, you can easily connect Wistia to your CRM — like HubSpot. From there, you can set up different workflows based on certain triggers.

Features: You can customize how you want your email collecting form to appear, like on hover. You can also personalize the submit button copy.

What I like: You can connect your data to your existing CRM, like HubSpot, which makes lead capturing seamless.

Pricing: Wistia offers a free plan for individuals. Paid plans start at $19/month.

15. Datanyze

Receiving quality data is important for generating quality leads — it also helps you cut down on time spent prospecting. Datanyze is a Google Chrome extension that collects contact information directly from LinkedIn profiles and company websites.

Features: Datanyze lets you store, collect, and export prospect data including email addresses and phone numbers.

What I like: Because it’s a Google Chrome extension, I like that you don’t even need to stop what you’re doing and leave your browser to collect prospect contact information.

Pricing: Datanyze offers a 90-day free trial. Paid plans start at $21/month.

16. Customers.AI

Source

Customers.ai is a website visitor tracking tool that claims to be 65-85% accurate — compared to other ID providers which may be 70-95% inaccurate. Customers.ai can help you increase conversions with better user journey transparency of both anonymous and known website visitors.

Features: Customers.ai reduces spam rate, offers a native ESP, and helps target high-intent users.

What I like: In my experience, capturing website visitor data can be tricky to navigate. This tool helps improve accuracy and targeting.

Pricing: Plans start at $199/month.

17. Hootsuite

Source

Hootsuite is, first and foremost, a social media marketing tool. But it can also be used for lead generation if you know which features to use. Hootsuite enables you to monitor social profiles from one place, schedule posts in advance, and analyze social campaigns’ performance. You can also set up automated responses to DMs, which can be useful to ensure you don’t miss out on any leads.

Features: The shared inbox is the most compelling feature for sales teams. The platform also offers post scheduling, advertising tools, and comprehensive analytics.

What I like: Hootsuite consolidates social media activity across multiple channels, and the shared inbox is ideal for keeping sales and marketing teams on the same page.

Pricing: Plans start at $99/month.

18. Semrush

It would be hard to drive qualified site leads with bad SEO. SEMrush is an SEO tool you can leverage to perform website audits and use that information to assess where you can improve in driving search traffic to lead-gen content.

Features: You can run technical SEO audits, track SERP positions; integrate with Google Analytics and other data tools, build, execute, and monitor PPC (pay-per-click) ad campaigns.

What I like: SEMrush integrates with Google Analytics, making insights more powerful.

Pricing: Plans start at $117/month.

19. ActiveCampaign

ActiveCampaign is an email marketing and automation tool that doubles as a sales CRM. The platform aims to help users collect and organize leads through campaigns, engagement, and automations.

Features: You can connect email, SMS, and ad campaigns in one platform.

What I like: If you’re on a budget, you can affordably get a lot out of ActiveCampaign’s features.

Pricing: Plans start at $15/month.

20. Jotform

Every B2B website needs some sort of form for collecting data. Jotforms does exactly that by allowing you to collect data like website visitor emails, payment information, and names.

Features: You can build professional-looking forms that integrate with email marketing services, project management boards, CRMs, cloud storage apps, and more. You can also be paid directly through your form.

What I like: Jotform has over 10,000 free templates, from registration sign-ups to surveys to contact forms. They’re simple, professional, and easy to customize, in my experience.

Pricing: Jotform offers a free plan with up to five forms. Paid plans range from $34 to $99 per month.

How to Choose Winning B2B Lead Generation Tools

While the list of lead generation tools feels endless these days, here are a few quick things I recommend keeping in mind when choosing the right tools:

• What channels are most effective for your lead generation efforts?
• Which channels can be improved?
• What’s your budget for lead generation?
• What level of ROI do you need?
• How many users will need to use these tools?

By answering these questions, you can identify the best tools for your exact sales and marketing needs. B2B lead generation can be a tricky process when you’re getting started, but these tools can help make the process easier.

Editor's note: This post was originally published in April 2023 and has been updated for comprehensiveness.

from Marketing https://blog.hubspot.com/marketing/b2b-lead-generation-tools

There’s no way around it — every business needs to drive leads to grow.

However, B2B lead generation is far from a simple task.

You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires a hire subscription fee than many B2C offerings.

Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation.

Table of Contents

• What is B2B lead generation?
• Why You Need B2B Lead Generation Tools
• Best B2B Lead Generation Tools
• How to Choose Winning B2B Lead Generation Tools

While a B2B lead is made when anyone shares name and contact information that enables you to identify and follow up with them, a quality lead is one that signals intent about product interest by providing other useful information and engaging further with your business. Qualified lead information varies and is harder to get. But, it generally includes name, occupation, and email address.

Ultimately, the goal of B2B lead generation is to create a consistent pipeline of qualified leads who are likely to convert into customers.

Why You Need B2B Lead Generation Tools

Trying to generate B2B leads without tools is like showing up to a sword fight without a sword — you will not be equipped with the tools you need to achieve your goal.

Because it is distinct from B2C lead generation, B2B lead generation requires a different set of strategies. B2B lead generation software is critical for any business wanting to get high quality leads from the right places. These tools can automate processes which saves time, provide critical data to help you make better decisions, and integrate with other tools like CRMs.

Best B2B Lead Generation Tools

1. HubSpot Marketing Hub

HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel.

For example, you can use Marketing Hub to create compelling content to attract your target audience, capture leads via site, email, or social media; and nurture tools like automated workflows that can continue to engage contacts via email and other types of messaging.

What I like best about using HubSpot is how simple it is to create everything from landing pages to forms to email nurture campaigns. From templates to built-in guidance, HubSpot makes it easy to create lead generation campaigns from scratch.

I don’t consider myself design-savvy, but I can easily put together a professional-looking landing page that’s designed to convert.

Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool. It is also equipped with forms, pop-up forms, live chat, and chatbot.

What I like: HubSpot Marketing Hub integrates with HubSpot CRM, making it easy to connect all of your lead generation tools in one place.

Pricing: Paid tiers run from $15 to $3,600 per month depending on company size.

2. LeadPages

Source

LeadPages is a landing page tool that enables you to create custom landing pages for different, specific audiences. Each page is highly optimized for conversions whether your goal is to capture leads, run a giveaway, or offer a free download.

Using a landing page builder is an effective way to start generating leads without setting up a new website or a full-fledged lead generation system. You don’t even need your own domain which is helpful for startup businesses that are using a landing page to generate leads before launching.

LeadPages also integrates with other software, funneling leads into your CRM.

Features: Build websites, landing pages, pop-ups, alert bars, and more.

What I like: There are over 250 landing page templates categorized by industry, page type, and style. The high level of customization and range of template designs makes it easy to find what you’re looking for right away.

Pricing: LeadPages offers a 14-day free trial. Paid plans start at $37/month and go up to $697/month depending on how many landing pages you plan to build.

3. Leadfeeder

You may get qualified leads visiting your website, but if they don’t fill out a form then you won’t be able to capture the lead. Enter: Leadfeeder. The sales and marketing tool captures data from website visitors, even if the site visitors don’t fill out a form or contact you, turning anonymous traffic into potential leads.

Leadfeeder uses its machine learning algorithm combined with proprietary data, millions of external signals, and public IP registration databases to accurately curate a list of leads. Not only does it gather contact information, but it also lets you know which pages users visited and how long they spent on your site.

Features: Features include automatic lead scoring, automatic list scrubbing (to filter bots), instant lead generation with their tracker, personal email alerts, and CRM automation.

What I like: Leadfeeder has custom segmentation features to help you identify high quality leads. I also like that it integrates with other sales and marketing tools like HubSpot.

Pricing: The Free Plan includes unlimited users, but you can only receive data from the last seven days. Paid plans start at $99 per month.

4. OptinMonster

OptinMonster is a great tool for building opt-in forms on your website. Whether you want to set up a retargeting campaign or promotional campaign, OptinMonster makes it easy to create all types of forms and popups on your website.

One of the features I like best is the lead sharing. After you’ve captured qualified leads from the popups you’ve set up, the lead sharing tool automatically distributes those leads in real-time. In my experience, this is a great way for marketing and sales to sync their efforts.

Features: Premade opt-in forms like lightbox pop-ups, fullscreen takeovers, floating bars, and slide-ins.

What I like: There are over 700 templates to choose from categorized by goal, campaign type, industry, and features.

Pricing: Prices start at $7/month for Basic (one website). $19/month for the Plus Plan (two sites), $29/month for three sites, or $49/month for up to five sites.

5. LinkedIn Sales Navigator

LinkedIn is known as a platform to connect with B2B audiences. Its Sales Navigator tool can help sales teams identify decision makers and target specific prospects with advanced search capabilities. It can also help track leads and engage with potential buyers with InMail Messages and TeamLink.

Features: Lead and company search tools, automated lead recommendations, and CRM integration.

What I like: With the Advanced Plus plan, you get access to AI features that summarize company and buyer profiles to expedite your account planning and research process.

Pricing: Starts at $65/month with a one-month free trial and annual commitment. There are two options: Sales Navigator Professional and Sales Navigator Team.

6. Qualaroo

Source

Qualaroo by ProProfs helps sales teams collect customer insights and feedback using website surveys. When installed, the platform uses its Qualaroo Nudge™ technology across websites, mobile devices, and apps to survey users and gather feedback while they’re scrolling. The technology analyzes time on page and behaviors to determine the right questions to ask and when.

Features: Qualaroo offers customizable survey options and advanced targeting features.

What I like: Surveys are an interesting way to generate leads. In my experience, Qualaroo makes categorizing leads and sending them to designated funnels based on their answers seamless.

Pricing: Qualaroo is free for up to 50 responses per month. Paid plans start at $19.99 per month.

7. Discover.ly

Discover.ly is a Google Chrome browser extension that allows you to find and score leads from social media. It connects Gmail, LinkedIn, Facebook, and Twitter (X) so you can see information about your contacts.

Let’s say I’m browsing LinkedIn and see a prospect I’m interested in connecting with. Using Discover.ly, I can see even more information about their social network including if me and this person have any mutual friends on Facebook. This tool helps you turn cold leads into warm ones.

Features: Discover.ly profile scans recommend and score prospects you’re connected to on social media.

What I like: There’s zero barrier to entry with this tool. I can simply download the extension and let it work its magic while I browse social media.

Pricing: Free.

8. LeadQuizzes

Does a question ever pique your interest? How about a quiz? If you want to engage prospects and, at the same time, learn more about them, consider using a quiz. LeadQuizzes is an online quiz maker that helps businesses capture website leads and understand your audience’s interests or needs.

Features: LeadQuizzes can be embedded into your website and integrates with several tools, including HubSpot. This makes it easy to generate leads in a way that fits into your current lead generation process.

What I like: Quizzes are a unique way to capture your audience’s attention and generate leads in a way that brings some value to your prospects.

Pricing: Plans start at $9/month.

9. Hello Bar

You know whenever you visit a website and you’re greeted by a popup that splashes across the screen? Hello Bar is a widget that enables you to create those popup bars. Popup bars are an effective way to capture leads and gauge users’ interest in your product. Hello Bar claims website popups drive 12x ROI for companies of all sizes.

Features: You can choose from a wide variety of popups: bars, modals, alerts, sliders, and full-screen page takeovers.

What I like: Hello Bar is highly customizable and integrates with many tools, including HubSpot.

Pricing: Free for up to 5,000 page views per month. Paid plans start at $29/month.

10. Everwebinar

Webinars are a key part of any B2B marketing strategy. Webinars are an effective way to educate your target audience on the problem your company solves, discuss industry trends, and, of course, generate leads. Everwebinar is a tool that helps you schedule and automate your company’s webinars.

Features: Everwebinar offers interesting features like a live chat simulator. You can write or upload conversation starters that will automatically show up in the chat during your live event.

What I like: Webinars don’t always get a ton of real-time engagement, but Everwebinar helps make the experience feel lively.

Pricing: $99 per month, $499 per year, or $874 every two years.

11. Mailchimp

Source

Mailchimp is an email marketing tool that you can integrate with your landing page tools or CRM. In my experience, Mailchimp is easy to use for emails and campaign tracking. It also offers pre-built automation journeys which I found helpful when I was just getting started. However, Mailchimp can be hard to scale with if you have thousands of contacts on your list.

Features: Email automation tools, lead capture forms with exit-intent technology, and shareable newsletter URLs.

What I like: Mailchimp makes it easy to create on-brand emails and track campaign performance.

Pricing: Mailchimp offers a free plan with a 1,000 send limit and up to 500 contacts. Paid plans start at $13/month and increase based on the number of contacts you have.

12. HotJar

​​https://www.hotjar.com/product/heatmaps/

At its core, HotJar is a customer experience platform that enables you to visualize user behavior with heatmaps and design surveys. In my experience, heat maps can be incredibly insightful.

Not only can you see which buttons got the most clicks on your site and landing pages, but also where people spent the most time. For lead generation, this can tell you which sections of your site to focus on with your leads.

Features: Heatmaps, surveys, and a dashboard for viewing analytics.

What I like: Heatmaps provide useful intelligence about how users behave on your site. HotJar also enables you to target visitors by URL, device, and user attributes.

Pricing: Hotjar offers a free plan for up to 20K monthly sessions. Paid plans start at $40/month.

13. Zapier

Zapier is an automation platform that lets you connect over 3,000 apps to create an automated workflow. This is an essential tool for B2B sales and marketing teams to stay aligned when it comes to connecting with leads. In my experience, Zapier makes it easy to automatically start the lead nurturing process as soon as a lead is captured.

Features: Pre-made templates for connecting and automating tasks, plus countless integrations

What I like: Zapier is compatible with over 3,000 apps, making integrating software and tools easy.

Pricing: Zapier has a free version. The Starter plan is $19.99/month while the Company plan is $599/month.

14. Wistia

Source

During a time when videos are ruling the marketing world, it’s a good idea to integrate them into your lead generation process. Wistia helps you collect emails from your videos to generate leads.

Let’s say you have a demo video on your website. Once prospects have entered their email to view the video, you can easily connect Wistia to your CRM — like HubSpot. From there, you can set up different workflows based on certain triggers.

Features: You can customize how you want your email collecting form to appear, like on hover. You can also personalize the submit button copy.

What I like: You can connect your data to your existing CRM, like HubSpot, which makes lead capturing seamless.

Pricing: Wistia offers a free plan for individuals. Paid plans start at $19/month.

15. Datanyze

Receiving quality data is important for generating quality leads — it also helps you cut down on time spent prospecting. Datanyze is a Google Chrome extension that collects contact information directly from LinkedIn profiles and company websites.

Features: Datanyze lets you store, collect, and export prospect data including email addresses and phone numbers.

What I like: Because it’s a Google Chrome extension, I like that you don’t even need to stop what you’re doing and leave your browser to collect prospect contact information.

Pricing: Datanyze offers a 90-day free trial. Paid plans start at $21/month.

16. Customers.AI

Source

Customers.ai is a website visitor tracking tool that claims to be 65-85% accurate — compared to other ID providers which may be 70-95% inaccurate. Customers.ai can help you increase conversions with better user journey transparency of both anonymous and known website visitors.

Features: Customers.ai reduces spam rate, offers a native ESP, and helps target high-intent users.

What I like: In my experience, capturing website visitor data can be tricky to navigate. This tool helps improve accuracy and targeting.

Pricing: Plans start at $199/month.

17. Hootsuite

Source

Hootsuite is, first and foremost, a social media marketing tool. But it can also be used for lead generation if you know which features to use. Hootsuite enables you to monitor social profiles from one place, schedule posts in advance, and analyze social campaigns’ performance. You can also set up automated responses to DMs, which can be useful to ensure you don’t miss out on any leads.

Features: The shared inbox is the most compelling feature for sales teams. The platform also offers post scheduling, advertising tools, and comprehensive analytics.

What I like: Hootsuite consolidates social media activity across multiple channels, and the shared inbox is ideal for keeping sales and marketing teams on the same page.

Pricing: Plans start at $99/month.

18. Semrush

It would be hard to drive qualified site leads with bad SEO. SEMrush is an SEO tool you can leverage to perform website audits and use that information to assess where you can improve in driving search traffic to lead-gen content.

Features: You can run technical SEO audits, track SERP positions; integrate with Google Analytics and other data tools, build, execute, and monitor PPC (pay-per-click) ad campaigns.

What I like: SEMrush integrates with Google Analytics, making insights more powerful.

Pricing: Plans start at $117/month.

19. ActiveCampaign

ActiveCampaign is an email marketing and automation tool that doubles as a sales CRM. The platform aims to help users collect and organize leads through campaigns, engagement, and automations.

Features: You can connect email, SMS, and ad campaigns in one platform.

What I like: If you’re on a budget, you can affordably get a lot out of ActiveCampaign’s features.

Pricing: Plans start at $15/month.

20. Jotform

Every B2B website needs some sort of form for collecting data. Jotforms does exactly that by allowing you to collect data like website visitor emails, payment information, and names.

Features: You can build professional-looking forms that integrate with email marketing services, project management boards, CRMs, cloud storage apps, and more. You can also be paid directly through your form.

What I like: Jotform has over 10,000 free templates, from registration sign-ups to surveys to contact forms. They’re simple, professional, and easy to customize, in my experience.

Pricing: Jotform offers a free plan with up to five forms. Paid plans range from $34 to $99 per month.

How to Choose Winning B2B Lead Generation Tools

While the list of lead generation tools feels endless these days, here are a few quick things I recommend keeping in mind when choosing the right tools:

• What channels are most effective for your lead generation efforts?
• Which channels can be improved?
• What’s your budget for lead generation?
• What level of ROI do you need?
• How many users will need to use these tools?

By answering these questions, you can identify the best tools for your exact sales and marketing needs. B2B lead generation can be a tricky process when you’re getting started, but these tools can help make the process easier.

Editor's note: This post was originally published in April 2023 and has been updated for comprehensiveness.

via Perfecte news Non connection