Another personal obsession:Native Ads: Effective But Are They Accepted By Consumers?

Marketers have enthusiastically embraced “native advertising” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just published by the MMA....

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/native-ads-effective-but-are-they-accepted-by-consumers-140615
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