Another personal obsession:With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign

For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/new-ceo-aboard-lands-end-seeks-reinvent-fall-campaign-140667
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