17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design.

Download Now

Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from other HubSpotters along the way.

Table of Contents

• How to Make a PowerPoint Presentation
• PowerPoint Presentation Tips

How to Make a PowerPoint Presentation

Microsoft PowerPoint is like a test of basic professional skills, and each PowerPoint is basically a presentation made of multiple slides.

Successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and being consistent with your style.

Keep those in mind as we jump into PowerPoint's capabilities.

Getting Started

1. Open PowerPoint and click ‘New.’

A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New. If you’ve already created a presentation, select Open and then double-click the icon to open the existing file.

Image Source

2. Choose a theme or create your own.

Microsoft offers built-in themes and color variations to help you design your slides with a cohesive look. To choose from these pre-built themes, choose the File tab again, select New, choose one of the options, and click Create.

Image Source

There is also an option to select a blank presentation if you prefer to start from scratch. With this option you can use PowerPoint elements, your design sense, and your brand's color palette to make your own theme.

Creating PowerPoint Slides

3. Insert a slide.

Insert a new slide by clicking on the Home tab and then the New Slide button. Consider what content you want to put on the slide, including heading, text, and imagery.

Image Source

4. Create a variety of slides for different purposes.

You don’t want to present the same exact slide each time, just with different content on it. This would bore your audience, so make sure that you create multiple variations.

Consider what kind of multimedia you’ll be using, and choose or create different layouts accordingly. At minimum, you’ll need:

• A title slide
• An agenda or table of contents slide
• A slide that introduces the speaker
• Various content slides

5. Use the Duplicate feature to save you time.

There’s no need to create these designs over and over. Now that you have a few to draw from, simply duplicate them before inputting your content:

• On the left pane, right-click the thumbnail of the slide you want to duplicate.
• Choose Duplicate Slide from the pop-up menu.

This will automatically add a copy of this slide to the presentation. From there, you can customize it for your needs.

6. Add photos to your slide.

Image Source

Add images by clicking Insert and clicking the Pictures icon. You can add other elements by using features in the Home and Insert tabs on the top ribbon. Explore your layout by dragging elements around.

7. Add transitions to your slides (optional).

When done well, transitions can add a little bit of movement and showmanship to your presentation. PowerPoint has several transitions built in for you to choose from.

Image Source

Select the Transitions tab from the top ribbon. Select a transition for it to preview on your screen. To customize it further, click Effect Options and play with the features to find something that suits your liking. To remove a transition, select Transitions and click None.

8. Add animations to your slides (optional).

Like transitions, animations can add movement, reveal information, and help you underscore the points you want to hit during your speech. To animate an element, follow these steps:

• Select the element you want animated by clicking on it.
• Choose Animations from the top ribbon.
• You'll have the option to choose from several effects displayed in the ribbon.
• Clicking on one will give you a preview.
• To customize the animation, select Effect Options.
• To remove an animation, click None in the ribbon.

You'll also have the option to move animations around as you edit your slides by clicking on the Animation Pane button, then reordering the animations in the pop-up list.

Finishing Up Your Presentation

9. Save your presentation.

Click File and Save, making sure to specify where you want your PowerPoint to be stored. If you're using your slides for education or teaching, it could be beneficial to convert your presentation to an online course.

10. Run your presentation.

Always do a trial run to ensure that your slides are set up properly and your animations fire the way you expect them to.

To present your PowerPoint, go to the Slide Show tab and click Play from Start. The slide will cover your whole screen so that your audience (in this case, you) is solely focused on the visual elements of your presentation.

11. Advance the slides.

Whenever you’re in presentation mode and you’re done with one slide, click your mouse to advance to the next slide.

PowerPoint Style

1. Don’t let PowerPoint decide how you use PowerPoint.

Microsoft wanted to provide PowerPoint users with a lot of tools, but this does not mean you should use them all. You don’t want it looking like your tweenage Geocities site and playing unwanted midi-files.

Image Source

To keep it professional, here are some key things to look out for:

• Make sure that any preset themes complement your needs before you adopt them.
• Avoid Microsoft Office’s default fonts, Calibri and Cambria — they can make the presentation feel underwhelming.
• Professionals should never use PowerPoint’s action sounds.
• PowerPoint makes bulleting automatic. Bullets are often appropriate, but not always.
• All shapes start blue with a small shadow. Remove this shadow if it's not needed, and don’t leave shapes default blue — it reads as a mistake to other PowerPoint users.

The easiest way to know you’re getting it right is to download some templates. We offer 10 free templates that you’re welcome to try out. Even if you don’t end up using them, you’ll get a sense for best design practices.

2. Create custom slide sizes.

Default slide sizes work for most presentations, but you may need to adjust it for larger presentations and/or weirdly-sized displays. Here's how:

• In the top-left corner, choose File.
• Select Page Setup.
• Type the height and width of the background you'd like, and click OK.
• A dialogue box will appear. Click Scale if you want to also resize your content, or Don’t Scale if not. We recommend clicking Don’t Scale, then manually adjusting minor layout issues.

Pro Tip: You can avoid a headache if you resize your slides before you add any objects to them. Otherwise, the dimensions of your objects will become skewed.

3. Edit your slide template design.

It‘s much easier to edit your underlying PowerPoint template before you start — this way, you don’t have to design each slide by hand. Here's how:

• Select View in the top navigation.
• Click Master.
• In the drop-down, click Slide Master.
• Make any changes you like, then click Close Master in the top ribbon. All current and future slides in that presentation will use that template.

4. Write text with your audience in mind.

Remember that whatever else your PowerPoint presentation does, it needs to support the fantastic content you’re sharing with stakeholders.

A significant part of a PowerPoint's content is text, and great copy can make or break your presentation.

Evaluate your written work from a few different angles so you know your entire audience can see and understand it.

Keep the amount of text under 6-8 lines (or 30 words max). Use a minimum of size 24 pt. How your text is received differentiates good presenters from the best.

Typography

Choosing the right font is important — the perception of your font type could influence your audience's impression of you. The right typeface is an opportunity to convey consistent brand personality and professionalism.

Some fonts are seen as clean and professional, but this doesn‘t mean they’re boring. A common mistake is thinking your font isn't exciting enough, which could lead you to choose a font that distracts from your message.

I recommend sticking to simple serif and sans-serif fonts. Avoid script fonts because of potential readability issues.

That said, you can still use fun and eccentric fonts in moderation. Offsetting a fun font or large letters with something more professional can create an engaging presentation.

Above all, be sure you're consistent so your presentation looks cohesive throughout each slide. Check out this example from HubSpot’s company profile templates:

Interested in this presentation template? Download it for free here.

5. Make sure all of your objects are properly aligned.

Having properly aligned objects on your slide is the key to making it look polished and professional. You can manually try to line up your images, but we all know how that typically works out.

Get rid of the guessing game and let PowerPoint work its magic to align multiple objects:

• Select all objects by holding down Shift and clicking on all of them.
• Select Arrange in the top options bar, then choose Align or Distribute.
• Choose the type of alignment you'd like.

Here’s how to align objects to the slide:

• Select all objects by holding down Shift and clicking on all of them.
• Select Arrange in the top options bar, then choose Align or Distribute.
• Select Align to Slide.
• Select Arrange in the top options bar again, then choose Align or Distribute.
• Choose the type of alignment you'd like.

PowerPoint Design Tools

6. Use “Format Object” to better control your objects' designs.

Format menus allow you to do fine adjustments that otherwise seem impossible.

To do this, right-click on an object and select the Format Object option. Here, you can fine-tune shadows, adjust shape measurements, create reflections, and much more. The menu looks like this:

Although the main options can be found on PowerPoint’s format toolbars, look for complete control in the format window menu. Other options include:

• Adjusting text inside a shape.
• Creating a natural perspective shadow behind an object.
• Recoloring photos manually and with automatic options.

7. Take advantage of PowerPoint's shapes.

PowerPoint’s shape tools have come a long way. Today’s shapes include a highly functional Smart Shapes function, which enables you to create diagrams and flow charts in no time.

These tools are especially valuable because paragraphing and bullet lists are boring to look at — you can use shapes to help express your message more clearly.

8. Create custom shapes.

When you create a shape, right click and press Edit Points to create custom shapes that fit your specific need. For instance, you can reshape arrows to fit the dimensions you like:

Another option is to combine two shapes together. Select the two shapes you’d like to work with, then click Shape Format in the top ribbon. Tap Merge Shapes. There are several options to create custom shapes:

• Combine creates a custom shape that has overlapping portions of the two previous shapes cut out.
• Union makes one completely merged shape.
• Intersect builds a shape of only the overlapping sections of the two previous shapes.
• Subtract cuts out the overlapping portion of one shape from the other.
• Fragment will split your shape into different parts depending on where they overlap.

9. Crop images into custom shapes.

You can also use PowerPoint to crop existing images into new shapes:

• Click on the image and select Picture Format in the options bar.
• Choose Crop, then Crop to Shape, and then choose your desired shape.

10. Present websites within PowerPoint.

Believe it or not, presenting websites within PowerPoint is something we’re still having to find work-arounds for.

From my experience, these are some tactics that have worked in the past that may be helpful depending on which version of PowerPoint you have:

• Traditionally, to show a website in a PowerPoint slide you would just create a link to the page and prompt a separate browser to open.
• Try adding the third-party program LiveWeb that you install on your PowerPoint program. Head to the LiveWeb website and follow the instructions. Unfortunately, Mac users don’t have a similar option.
• Take screenshots of a website, insert the image on your slide, and link in through a browser. You can embed media (such as a YouTube video) by downloading it directly to your computer.
• Some versions allowed a Web Viewer Add-on until Microsoft decided that was a security risk. Insert>Get Add-ons, search for Web Viewer, then click on the Add button.

• Install ClassPoint, which essentially puts an internet window on top of your slide for use until you’re done with it, then you can just move to the next slide. You can even bookmark the webpage you want ahead of time to jump straight to it. Using this does introduce a new navigation bar along the bottom of your presentation. Here’s a video Introduction to ClassPoint:

• Finally, PowerPoint Live is a new tool that enables you to do more seamless presentations during video calls and may be a better overall match for doing presentations remotely. Check out this video:

11. Try Using GIFs.

Image Source

GIFs are looped animated images used to communicate a mood, idea, information, and much more.

Users add GIFs to PowerPoints to be funny or quickly demo a process. They’re very popular with and easily recognized by Millenials and Gen Z, and it’s easy to add GIFs to your slides:

• Download and save the GIF you want.
• Go to the slide you want the GIF on.
• Go to the Home tab, and click either Insert or Picture.
• From the Picture drop-down menu, choose Picture from File.
• Navigate to where you saved your GIF and select it. Then, choose Insert.
• It will play automatically the moment you insert it.

PowerPoint Process

12. Keep it simple.

Image Source

PowerPoint is an excellent tool to support your presentation with visual information, graphics, and supplemental points.

Your PowerPoint should not be your entire presentation, and the elements you do introduce need to function properly.

If the presentation simply repeats your words, has broken links, or shows unreadable text, the hiccups can become the take-away of your talk no matter how well-spoken the presentation.

Slam-dunking the basics by keeping it simple is the way to go. If your slides have dense and cluttered information, it will distract your audience and you could lose their attention.

In short? Keep your presentation persuasive by keeping it clean:

• Limit bullet points and text.
• Avoid paragraphs and long quotes.
• Maintain “white space” or “negative space.”
• Keep percentages, graphs, and data super basic.

13. Embed your font files.

Image Source

One constant problem presenters have with PowerPoint is that fonts seem to change when presenters move from one computer to another.

The fonts are not actually changing — the presentation computer just doesn’t have the same font files installed.

To embed your fonts on a PC:

• Click File then Options.
• Open up the Save tab.
• Select the Embed fonts in the file check box under Preserve fidelity when sharing this presentation.

Now, your presentation will keep the font file and your fonts will not change when you move computers.

To embed your fonts on a Mac:

• On the top bar, click PowerPoint, then click Preferences.
• Under Output and Sharing, click Save.
• Under Font Embedding, click Embed fonts in the file.

14. Save your slides as a PDF file for backup purposes.

If you’re still afraid of your presentation showing up differently when it’s time to present, you can create a PDF version just in case.

This is a good option if you’ll be presenting on a different computer because if it doesn’t have Powerpoint installed, you can still use the system viewer to open a PDF.

The only caveat is that your GIFs, animations, and transitions won’t transfer over.

To save your presentation as a PDF file:

• Go to File, then click Save as…
• In the pop-up window, click File Format.
• A drop-down menu will appear. Select PDF.
• Click Export.

You can also go to File, then Export, then select PDF from the file format menu.

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

If you use PowerPoint for Mac it gets a bit complicated, but it can be done:

• Always bring the video and/or audio file with you in the same folder as the PowerPoint presentation.
• Only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.
• If the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format.
• Consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. The easiest fix? Just bring along your own laptop when you're presenting.

The next easiest fix is to upload your PowerPoint presentation into Google Slides as a backup option — just make sure there is a good internet connection and a browser available where you plan to present.

Google Slides is a cloud-based presentation software that will show up the same way on all operating systems.

To import your PowerPoint presentation into Google Slides:

• Navigate to slides.google.com. Make sure you’re signed in to a Google account (preferably your own).
• Under Start a new presentation, click the empty box with a plus sign. This will open up a blank presentation.
• Go to File, then Import slides.
• A dialog box will come up. Tap Upload.
• Click Select a file from your device.
• Select your presentation and click Open.
• Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
• Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation.

PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of.

Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it.

Your Next Great PowerPoint Presentation Starts Here

Now that you have these style, design, and presentation tips under your belt, you should feel confident to create your PowerPoint presentation.

But if you can explore other resources to make sure your content hits the mark. After all, you need a strong presentation to land your point and make an impression.

With several templates to choose from — both in PowerPoint and available for free download — you can swiftly be on your way to creating presentations that wow your audiences.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

from Marketing https://blog.hubspot.com/marketing/easy-powerpoint-design-tricks-ht

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design.

Download Now

Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from other HubSpotters along the way.

Table of Contents

• How to Make a PowerPoint Presentation
• PowerPoint Presentation Tips

How to Make a PowerPoint Presentation

Microsoft PowerPoint is like a test of basic professional skills, and each PowerPoint is basically a presentation made of multiple slides.

Successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and being consistent with your style.

Keep those in mind as we jump into PowerPoint's capabilities.

Getting Started

1. Open PowerPoint and click ‘New.’

A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New. If you’ve already created a presentation, select Open and then double-click the icon to open the existing file.

Image Source

2. Choose a theme or create your own.

Microsoft offers built-in themes and color variations to help you design your slides with a cohesive look. To choose from these pre-built themes, choose the File tab again, select New, choose one of the options, and click Create.

Image Source

There is also an option to select a blank presentation if you prefer to start from scratch. With this option you can use PowerPoint elements, your design sense, and your brand's color palette to make your own theme.

Creating PowerPoint Slides

3. Insert a slide.

Insert a new slide by clicking on the Home tab and then the New Slide button. Consider what content you want to put on the slide, including heading, text, and imagery.

Image Source

4. Create a variety of slides for different purposes.

You don’t want to present the same exact slide each time, just with different content on it. This would bore your audience, so make sure that you create multiple variations.

Consider what kind of multimedia you’ll be using, and choose or create different layouts accordingly. At minimum, you’ll need:

• A title slide
• An agenda or table of contents slide
• A slide that introduces the speaker
• Various content slides

5. Use the Duplicate feature to save you time.

There’s no need to create these designs over and over. Now that you have a few to draw from, simply duplicate them before inputting your content:

• On the left pane, right-click the thumbnail of the slide you want to duplicate.
• Choose Duplicate Slide from the pop-up menu.

This will automatically add a copy of this slide to the presentation. From there, you can customize it for your needs.

6. Add photos to your slide.

Image Source

Add images by clicking Insert and clicking the Pictures icon. You can add other elements by using features in the Home and Insert tabs on the top ribbon. Explore your layout by dragging elements around.

7. Add transitions to your slides (optional).

When done well, transitions can add a little bit of movement and showmanship to your presentation. PowerPoint has several transitions built in for you to choose from.

Image Source

Select the Transitions tab from the top ribbon. Select a transition for it to preview on your screen. To customize it further, click Effect Options and play with the features to find something that suits your liking. To remove a transition, select Transitions and click None.

8. Add animations to your slides (optional).

Like transitions, animations can add movement, reveal information, and help you underscore the points you want to hit during your speech. To animate an element, follow these steps:

• Select the element you want animated by clicking on it.
• Choose Animations from the top ribbon.
• You'll have the option to choose from several effects displayed in the ribbon.
• Clicking on one will give you a preview.
• To customize the animation, select Effect Options.
• To remove an animation, click None in the ribbon.

You'll also have the option to move animations around as you edit your slides by clicking on the Animation Pane button, then reordering the animations in the pop-up list.

Finishing Up Your Presentation

9. Save your presentation.

Click File and Save, making sure to specify where you want your PowerPoint to be stored. If you're using your slides for education or teaching, it could be beneficial to convert your presentation to an online course.

10. Run your presentation.

Always do a trial run to ensure that your slides are set up properly and your animations fire the way you expect them to.

To present your PowerPoint, go to the Slide Show tab and click Play from Start. The slide will cover your whole screen so that your audience (in this case, you) is solely focused on the visual elements of your presentation.

11. Advance the slides.

Whenever you’re in presentation mode and you’re done with one slide, click your mouse to advance to the next slide.

PowerPoint Style

1. Don’t let PowerPoint decide how you use PowerPoint.

Microsoft wanted to provide PowerPoint users with a lot of tools, but this does not mean you should use them all. You don’t want it looking like your tweenage Geocities site and playing unwanted midi-files.

Image Source

To keep it professional, here are some key things to look out for:

• Make sure that any preset themes complement your needs before you adopt them.
• Avoid Microsoft Office’s default fonts, Calibri and Cambria — they can make the presentation feel underwhelming.
• Professionals should never use PowerPoint’s action sounds.
• PowerPoint makes bulleting automatic. Bullets are often appropriate, but not always.
• All shapes start blue with a small shadow. Remove this shadow if it's not needed, and don’t leave shapes default blue — it reads as a mistake to other PowerPoint users.

The easiest way to know you’re getting it right is to download some templates. We offer 10 free templates that you’re welcome to try out. Even if you don’t end up using them, you’ll get a sense for best design practices.

2. Create custom slide sizes.

Default slide sizes work for most presentations, but you may need to adjust it for larger presentations and/or weirdly-sized displays. Here's how:

• In the top-left corner, choose File.
• Select Page Setup.
• Type the height and width of the background you'd like, and click OK.
• A dialogue box will appear. Click Scale if you want to also resize your content, or Don’t Scale if not. We recommend clicking Don’t Scale, then manually adjusting minor layout issues.

Pro Tip: You can avoid a headache if you resize your slides before you add any objects to them. Otherwise, the dimensions of your objects will become skewed.

3. Edit your slide template design.

It‘s much easier to edit your underlying PowerPoint template before you start — this way, you don’t have to design each slide by hand. Here's how:

• Select View in the top navigation.
• Click Master.
• In the drop-down, click Slide Master.
• Make any changes you like, then click Close Master in the top ribbon. All current and future slides in that presentation will use that template.

4. Write text with your audience in mind.

Remember that whatever else your PowerPoint presentation does, it needs to support the fantastic content you’re sharing with stakeholders.

A significant part of a PowerPoint's content is text, and great copy can make or break your presentation.

Evaluate your written work from a few different angles so you know your entire audience can see and understand it.

Keep the amount of text under 6-8 lines (or 30 words max). Use a minimum of size 24 pt. How your text is received differentiates good presenters from the best.

Typography

Choosing the right font is important — the perception of your font type could influence your audience's impression of you. The right typeface is an opportunity to convey consistent brand personality and professionalism.

Some fonts are seen as clean and professional, but this doesn‘t mean they’re boring. A common mistake is thinking your font isn't exciting enough, which could lead you to choose a font that distracts from your message.

I recommend sticking to simple serif and sans-serif fonts. Avoid script fonts because of potential readability issues.

That said, you can still use fun and eccentric fonts in moderation. Offsetting a fun font or large letters with something more professional can create an engaging presentation.

Above all, be sure you're consistent so your presentation looks cohesive throughout each slide. Check out this example from HubSpot’s company profile templates:

Interested in this presentation template? Download it for free here.

5. Make sure all of your objects are properly aligned.

Having properly aligned objects on your slide is the key to making it look polished and professional. You can manually try to line up your images, but we all know how that typically works out.

Get rid of the guessing game and let PowerPoint work its magic to align multiple objects:

• Select all objects by holding down Shift and clicking on all of them.
• Select Arrange in the top options bar, then choose Align or Distribute.
• Choose the type of alignment you'd like.

Here’s how to align objects to the slide:

• Select all objects by holding down Shift and clicking on all of them.
• Select Arrange in the top options bar, then choose Align or Distribute.
• Select Align to Slide.
• Select Arrange in the top options bar again, then choose Align or Distribute.
• Choose the type of alignment you'd like.

PowerPoint Design Tools

6. Use “Format Object” to better control your objects' designs.

Format menus allow you to do fine adjustments that otherwise seem impossible.

To do this, right-click on an object and select the Format Object option. Here, you can fine-tune shadows, adjust shape measurements, create reflections, and much more. The menu looks like this:

Although the main options can be found on PowerPoint’s format toolbars, look for complete control in the format window menu. Other options include:

• Adjusting text inside a shape.
• Creating a natural perspective shadow behind an object.
• Recoloring photos manually and with automatic options.

7. Take advantage of PowerPoint's shapes.

PowerPoint’s shape tools have come a long way. Today’s shapes include a highly functional Smart Shapes function, which enables you to create diagrams and flow charts in no time.

These tools are especially valuable because paragraphing and bullet lists are boring to look at — you can use shapes to help express your message more clearly.

8. Create custom shapes.

When you create a shape, right click and press Edit Points to create custom shapes that fit your specific need. For instance, you can reshape arrows to fit the dimensions you like:

Another option is to combine two shapes together. Select the two shapes you’d like to work with, then click Shape Format in the top ribbon. Tap Merge Shapes. There are several options to create custom shapes:

• Combine creates a custom shape that has overlapping portions of the two previous shapes cut out.
• Union makes one completely merged shape.
• Intersect builds a shape of only the overlapping sections of the two previous shapes.
• Subtract cuts out the overlapping portion of one shape from the other.
• Fragment will split your shape into different parts depending on where they overlap.

9. Crop images into custom shapes.

You can also use PowerPoint to crop existing images into new shapes:

• Click on the image and select Picture Format in the options bar.
• Choose Crop, then Crop to Shape, and then choose your desired shape.

10. Present websites within PowerPoint.

Believe it or not, presenting websites within PowerPoint is something we’re still having to find work-arounds for.

From my experience, these are some tactics that have worked in the past that may be helpful depending on which version of PowerPoint you have:

• Traditionally, to show a website in a PowerPoint slide you would just create a link to the page and prompt a separate browser to open.
• Try adding the third-party program LiveWeb that you install on your PowerPoint program. Head to the LiveWeb website and follow the instructions. Unfortunately, Mac users don’t have a similar option.
• Take screenshots of a website, insert the image on your slide, and link in through a browser. You can embed media (such as a YouTube video) by downloading it directly to your computer.
• Some versions allowed a Web Viewer Add-on until Microsoft decided that was a security risk. Insert>Get Add-ons, search for Web Viewer, then click on the Add button.

• Install ClassPoint, which essentially puts an internet window on top of your slide for use until you’re done with it, then you can just move to the next slide. You can even bookmark the webpage you want ahead of time to jump straight to it. Using this does introduce a new navigation bar along the bottom of your presentation. Here’s a video Introduction to ClassPoint:

• Finally, PowerPoint Live is a new tool that enables you to do more seamless presentations during video calls and may be a better overall match for doing presentations remotely. Check out this video:

11. Try Using GIFs.

Image Source

GIFs are looped animated images used to communicate a mood, idea, information, and much more.

Users add GIFs to PowerPoints to be funny or quickly demo a process. They’re very popular with and easily recognized by Millenials and Gen Z, and it’s easy to add GIFs to your slides:

• Download and save the GIF you want.
• Go to the slide you want the GIF on.
• Go to the Home tab, and click either Insert or Picture.
• From the Picture drop-down menu, choose Picture from File.
• Navigate to where you saved your GIF and select it. Then, choose Insert.
• It will play automatically the moment you insert it.

PowerPoint Process

12. Keep it simple.

Image Source

PowerPoint is an excellent tool to support your presentation with visual information, graphics, and supplemental points.

Your PowerPoint should not be your entire presentation, and the elements you do introduce need to function properly.

If the presentation simply repeats your words, has broken links, or shows unreadable text, the hiccups can become the take-away of your talk no matter how well-spoken the presentation.

Slam-dunking the basics by keeping it simple is the way to go. If your slides have dense and cluttered information, it will distract your audience and you could lose their attention.

In short? Keep your presentation persuasive by keeping it clean:

• Limit bullet points and text.
• Avoid paragraphs and long quotes.
• Maintain “white space” or “negative space.”
• Keep percentages, graphs, and data super basic.

13. Embed your font files.

Image Source

One constant problem presenters have with PowerPoint is that fonts seem to change when presenters move from one computer to another.

The fonts are not actually changing — the presentation computer just doesn’t have the same font files installed.

To embed your fonts on a PC:

• Click File then Options.
• Open up the Save tab.
• Select the Embed fonts in the file check box under Preserve fidelity when sharing this presentation.

Now, your presentation will keep the font file and your fonts will not change when you move computers.

To embed your fonts on a Mac:

• On the top bar, click PowerPoint, then click Preferences.
• Under Output and Sharing, click Save.
• Under Font Embedding, click Embed fonts in the file.

14. Save your slides as a PDF file for backup purposes.

If you’re still afraid of your presentation showing up differently when it’s time to present, you can create a PDF version just in case.

This is a good option if you’ll be presenting on a different computer because if it doesn’t have Powerpoint installed, you can still use the system viewer to open a PDF.

The only caveat is that your GIFs, animations, and transitions won’t transfer over.

To save your presentation as a PDF file:

• Go to File, then click Save as…
• In the pop-up window, click File Format.
• A drop-down menu will appear. Select PDF.
• Click Export.

You can also go to File, then Export, then select PDF from the file format menu.

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

If you use PowerPoint for Mac it gets a bit complicated, but it can be done:

• Always bring the video and/or audio file with you in the same folder as the PowerPoint presentation.
• Only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.
• If the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format.
• Consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. The easiest fix? Just bring along your own laptop when you're presenting.

The next easiest fix is to upload your PowerPoint presentation into Google Slides as a backup option — just make sure there is a good internet connection and a browser available where you plan to present.

Google Slides is a cloud-based presentation software that will show up the same way on all operating systems.

To import your PowerPoint presentation into Google Slides:

• Navigate to slides.google.com. Make sure you’re signed in to a Google account (preferably your own).
• Under Start a new presentation, click the empty box with a plus sign. This will open up a blank presentation.
• Go to File, then Import slides.
• A dialog box will come up. Tap Upload.
• Click Select a file from your device.
• Select your presentation and click Open.
• Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
• Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation.

PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of.

Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it.

Your Next Great PowerPoint Presentation Starts Here

Now that you have these style, design, and presentation tips under your belt, you should feel confident to create your PowerPoint presentation.

But if you can explore other resources to make sure your content hits the mark. After all, you need a strong presentation to land your point and make an impression.

With several templates to choose from — both in PowerPoint and available for free download — you can swiftly be on your way to creating presentations that wow your audiences.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

via Perfecte news Non connection

20 Best Email Newsletter Templates and 12 Resources to Use Right Now

There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.

If you’re wondering how email marketers get through, check out free email newsletter templates that make it easier to design a newsletter.

That’s why a solid newsletter template is crucial to designing an email that people are encouraged to click through. Discover some of my favorites below, plus tips for encouraging engagement.

Table of Contents

• Free Email Newsletter Templates
• Best Places to Find Newsletter Templates
• How to Customize Email Newsletter Templates to Increase Engagement

If done well, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

However, “done well” means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design.

Don’t have time to build out a custom template from scratch?

I’ve scoured the internet for the best resources for email newsletter templates and compiled them below.

Many of the templates have also been pre-tested for compatibility with major email service providers (ESPs) via Litmus — a web service that allows you to preview the way your email will look on different email clients and devices.

Once you find one you like, download the template and customize it to fit your needs. Depending on compatibility, you can even try out newsletter layouts on Google, Outlook, and other email providers.

1. HubSpot

Start using HubSpot’s free Email Template Builder

Price: Free and paid options available

If you’re a Marketing Hub user, HubSpot offers a great collection of email templates you can use on your next marketing email.

No need to log out and search for a template in another marketplace; these templates are available to you right within the tool.

Once you choose a template, you can start using it immediately right in HubSpot — no HTML or CSS required. I specifically use HubSpot for the templates because of how easy they are to use and the variety of options available.

What I like: HubSpot provides a complete, end-to-end solution for all your marketing requirements since it provides access to our comprehensive CRM, centralizing your customer data.

As an email marketing platform, you can look through hundreds of templates tailored to your subject, content type, customer profile, and customer stage in your funnel. These templates can be customized using your unique customer information in the CRM.

The email solution offers excellent analytics and A/B testing capabilities, so you can keep improving your marketing plan over time.

2. Litmus

Price: Free

Litmus offers a free email template collection — from newsletter templates to account management templates. All of the templates have been tested with the platform.

While you are required to create a Litmus account with your email address to access the templates, the templates themselves are free of charge.

What I like: Along with the multiple template options, Litmus provides strong customization options like countdown timers to highlight the urgency of a sale or event, progress bars to encourage brand loyalty, and real-time sentiment monitors, which can increase email engagement and revenue.

With its easy-to-use email builder, you can effortlessly access AI-powered email content optimization capabilities such as suggested subject lines and alternate body text tones. Something that I think is quite time-saving in this day and age!

3. ConvertKit

Price: Free and paid options

ConvertKit is a creative email template platform that’s a great option for bloggers, course creators, and more. ConvertKit comes with email automation tools, sign-up forms, and many more integrations.

To use ConvertKit’s email newsletter templates, you’ll need to sign up for a plan, but the good news is that they offer both free and pro subscriptions.

While this platform is more on the creative side, its vast array of templates and tool integrations will help businesses in any industry upgrade their email newsletter.

What I like: Since ConvertKit is mostly aimed at digital content creators, it helps you grow your subscriber lists, send targeted newsletters, increase product sales, and establish membership sites. You can also easily embed email marketing and subscriber forms anywhere on your WordPress website.

What I find unique about ConvertKit is its ability to use the A/B test function to compare two distinct subject lines.

It will split-test the subject lines (15% for each line) for the first 30% of your emails. The other 70% of the emails will have the subject line that receives the most opens.

4. ZURB: Foundation for Emails

Price: Free

ZURB Studios has 11 responsive email templates available for free, including the newsletter one below. It has a great, fluid layout you can customize with your own colors, images, and wording.

If you want to see how each template looks on different email clients, you can check out screenshots from each template’s email client tests, which are available on the site. These layouts are optimized for most email clients — except for outdated versions of Outlook.

The template kit comes with a separate CSS stylesheet and HTML file to ease the editing process. Most email code editors will place the CSS in line with the HTML itself after both are uploaded separately.

If you’re going to add images to your newsletter, keep in mind that you’ll have to create a separate folder and compress it with the CSS stylesheet before uploading.

What I like: I personally find Zurb’s Masterclass best — because it’s perfect for beginners to learn how to use the templates. You even get three free tutorials on responsive email design.

Pro tip: Once you’ve selected a template, use HubSpot’s free email marketing software to craft your message and send a newsletter out to the world!

5. Postcards

Price: Free, Plus — $16 per month, and Pro — $24 per month

Postcards provides some of the best-designed email template builders on the market that are up-to-date and require no previous coding experience.

With Postcards, you can easily create professional-looking emails with their pre-designed email templates that are customizable.

Their email builder is a game-changer for marketers, designers, and developers who want to streamline their email creation process and focus on what matters: crafting engaging content and design.

What I like: You know why I think Postcards works so well? It’s a no-code platform with exceptional content history and enterprise-level collaboration features. You can store your work in the detailed version history, allowing you to go back in time and recover a successful email template.

6. Flodesk

Price: Free for 30 days

Flodesk is an upcoming email newsletter design platform with over 3,000 email templates and designs to enhance your email marketing. Moreover, I’m a big fan of their contemporary template designs, which are quite eye-catching.

Aside from giving you access to a vast array of templates, Flodesk lets you connect your ecommerce site to help with automation and analytics.

Another benefit of Flodesk is that its subscription price ($38/month) is a flat fee. So, whether you’re sending 200 or 2,000 emails, you’ll pay the same price, and you’ll never have to upgrade your subscription to get all of the perks.

Pro tip: Want to segment your customers when sending them newsletters? Well, Flodesk allows you to sort your audience so that you stay as relevant as possible.

7. 99designs

Price: Free

99designs is a growing online community and collaboration platform for designers and small businesses, and they have a great designer blog and business blog.

As a free offering to their blog readers, they released a set of 45 free email templates — perfect for newsletters, promotional messages, and personalized responses. All of the templates are fully responsive and compatible with all major email clients.

Pro tip: What I think is great about 99designs is that you can also start a design contest to test custom email template options from various designers.

8. Moosend

Price: Free for 30 days, Pro — $9 per month, Enterprise — custom

Moosend is an email marketing platform that makes it easy to design custom emails with a drag-and-drop editor and over 70 premade templates.

Moosend also tracks analytics and sends personalized automated emails to subscribers based on their interests and behavior. If you’re interested in landing pages and subscription templates, it includes those as well.

Moosend analyzes your subscriber base to help your business succeed. Like Flodesk, it lets you connect your ecommerce site to attract more subscribers and store all information in one place.

Moosend is free for the first 30 days, and then you would have to upgrade to pro status for $9/month. However, if you choose the annual pro plan, it comes up to $7/month.

Pro tip: There’s no need to export templates — you can actually send your email newsletters through the platform. This makes it that much more convenient, in my opinion.

9. Bee Free

Price: Free and paid options available

BEE Free is the ultimate solution for creating captivating emails without any coding skills. With its extensive library of over 1,500 responsive templates, you’ll have a wide range of options to bring your email designs to life.

Plus, I love that there’s no sign up needed. You can just start as is.

They provide a drag-and-drop functionality that empowers you to create on-brand newsletter emails easily, ensuring your message resonates with your audience.

Its collaborative features enable multiple team members to work together seamlessly on email templates, streamlining your workflow and boosting productivity.

BEE Free’s seamless integration with Hubspot allows you to effortlessly export your email designs for a smooth transition.

With its extensive template library, user-friendly interface, and seamless HubSpot integration, you can create stunning, responsive email designs in no time.

Pro tip: There’s even an option to hire a designer on the platform who can help you customize your email templates.

10. Campaign Monitor

Price: Free for 30 days, plans start at $11per month

Campaign Monitor is another free email newsletter template and marketing platform. With a variety of email templates for newsletters, welcome emails, and promotional campaigns, Campaign Monitor makes designing emails easy.

Campaign Monitor also compiles your analytics and tracks when emails are sent, delivered, and opened.

For many businesses, email marketing needs to connect to their website or ecommerce site, and Campaign Monitor does just that.

Campaign Monitor has it all when it comes to templates and helps you maximize your sales by staying on-brand and creating a seamless customer experience.

What I like: Campaign Monitor has one of the most unique features I’ve encountered in an email builder. That is — you can lock specific areas of the template so that your team alters only the information you want them to. This protects your brand identity and important business data.

11. MailerLite

Price: Free and paid plans available

MailerLite offers various newsletter templates for promotions, announcements, and more. With its trendy newsletter designs, MailerLite makes sure its customers stay up to date while sending newsletters.

You can customize the templates using either an HTML editor or a drag-and-drop editor. You're also able to connect your MailerLite account to your website. MailerLite has features that allow you to grow your audience with landing pages, subscription forms, and pop-ups.

MailerLite provides data insights as well. One thing I find useful about MailerLite is that they will send your emails based on your customers’ time zones, allowing you to send emails that get the most opens. MailerLite also provides A/B split testing tools so you can identify the best version of every email you send.

Pro tip: With the free plan, you can create your own custom templates. However, if you want to access their template options, you’ll have to look into their paid plans.

12. Sender

Price: Free and paid options available

Sender is an all-in-one email and SMS marketing platform for ecommerce and small to medium-sized businesses who want to reach out to their customers at an affordable and accessible price.

Sender provides delivery-friendly text and branded HTML email newsletters to connect with your email subscribers and biggest fans.

Choose from a library of 35+ visually stunning, premium-feel newsletter design templates that are fully customizable to your specific business requirements.

In addition, all templates have responsiveness baked into the design so that your emails are guaranteed to play nice on mobile devices.

Besides offering advanced email marketing features such as segmentation and automation, Sender also allows you to design highly responsive and eye-catching pop-ups and forms to attract sign-ups and execute SMS marketing for higher conversions.

Sender has a ton of affordable price points and capabilities even in their free account. With the Free Forever plan, you can send up to 15,000 emails every month to 2,500 contacts at no cost, with premium features such as segmentation and automation bundled together.

What I like: The best part of using Sender is the access to their support team. And not to mention, I was surprised by their swift response time!

13. Constant Contact

Price: $12 per month or $80 per month

Do you run a non-profit? If so, this is the newsletter tool specifically for you. Constant Contact is an email newsletter builder that offers specific templates to help nonprofits raise funds and market their missions.

With hundreds of templates to choose from, you’ll be sure to find a design based on the template you need and what type of nonprofit you run.

The great thing about Constant Contact is the business analytics. While using the platform, you can see when emails are sent, delivered, opened, and shared. You will also be able to see top trends and send personalized emails to your clients.

Constant Contact also connects with your social media profiles, includes sign-up forms, and offers text message marketing tools.

Contacting your non-profit subscribers via text message can be a great advantage because people check their emails, but people check their text messages more.

While Constant Contact is not free, its features more than make up for it. You can start with the basic subscription ($12/month) or upgrade to a premium account ($80/month) to unlock all the features.

What I like: Fundraising is easier with their integration options, such as DonorPerfect, Blackbaud, Neon CRM, and Qgiv. I found it easy to add any features to promote the event properly.

14. Themezy

Price: Free

Download 16 free HTML, CSS, and PSD customizable email templates on Themezy. You don’t have to submit an email address to get started, and there are various color schemes and layouts to meet your email list’s needs.

Pro tip: The templates are designed to be responsive across devices to ensure that your subscribers can read your newsletter. So, if you’re sending emails on every gadget like I am, you can be sure that your template works regardless.

15. Drip

Price: Free for 14 days, then payments based on the number of subscribers

Drip offers email marketing and SMS marketing for ecommerce brands. Drip is a new platform that lets you set up email marketing campaigns through hundreds of customizable templates.

Along with their email newsletter templates, Drip offers excellent customer relations management tools, data analytics, and trend trackers. Through that, you can see how many of your customers bought red shoes within the last year.

As a result, you’ll be able to better market yourself through your campaigns. Drip also has integrations that you can connect to your WordPress website, so you can use Drip without being on Drip.

Drip lets you start with a free 14-day trial, and the cost of your subscription will depend on your number of contacts. For up to 500 contacts, it’s $19/month, and the price goes up from there.

Drip is beneficial to creators and ecommerce businesses because of the various marketing and analytics tools it offers. From email marketing to SMS marketing campaigns, Drip lets you effectively engage your customers.

What I like: You know what I find convenient about Drip? It comes with 150 native integrations, so you can use it with almost any marketing platform.

16. MailPortfolio by SliceJack

Price: Free

If your marketing strategy is heavily reliant on visuals, MailPortfolio is perfect for you. It’s a minimalist template with no added background distractions.

While it was made for those looking to display personal creative portfolios, it’s also suitable for larger businesses and organizations.

The template has been tested with Litmus, is responsive, and works perfectly on all email clients. (Note: older versions of Outlook may not render all of the fonts, and the Android Gmail app is not fully supported.)

Pro tip: Make sure you don’t use the stock images on the MailPortfolio template. You have to change them — otherwise, your newsletters won’t work as well. Something I learned the hard way.

17. Material Design by Paul Goddard

Price: Free

This template is based on Google’s Material Design and has a robotic-retro feel. It is perfect for sending out multi-purpose newsletters featuring new products, events, and other announcements at the same time.

This theme isn’t made for a specific industry, but the template is well-fitting for businesses looking for a timeless, technological look.

Material Design has been tested on Litmus, is compatible with all major ESPs, and is responsive. While its main attraction is its unique design, this theme download also includes customizable HTML files.

Pro tip: What I’ve learned is that if you’re having trouble downloading the template, you can access it from Paul’s Google Drive link, too.

18. Briar by SliceJack

Price: Free

Briar is the perfect newsletter template for marketers looking for a fluid, minimalist design featuring images and text that don’t overshadow each other.

It’s perfect for sending out regular newsletters, and you can customize the inline CSS files.

The template has been tested with Litmus and works with all major ESPs. However, some older versions of Outlook may not render all Google fonts. Also, the Android Gmail app is not fully supported.

Pro tip: One hack I learned is that you can easily use these templates for your MailChimp campaigns with their own HTML file.

19. EmailOctopus

Price: Free

EmailOctopus is a marketing service that launched a series of 11 templates that can be used to create newsletters for a variety of industries.

Whether you’re marketing for a fashion brand or a medical supply company, one of the templates will fit your needs.

The templates have the “typical” newsletter look but allow you to add product announcements, feature stories, and CTAs wherever you’d like.

All of the templates can be modified through any WYSIWYG editor, and the downloads include the HTML files.

These templates have been tested through Litmus across all major ESPs and are responsive to all screen sizes.

What I like: EmailOctopus is also GDPR compliant, so I find using all their free templates safe.

20. MailBluster

Price: Free and paid options available

MailBluster brings you an interactive solution for the best email newsletter design. Apart from all the essential email marketing features, MailBluster includes a hefty lot of free email newsletter templates.

Choose from a mass collection of their newsletter templates or create from scratch to build your own. Also, you can customize your own template by editing the existing one from their large template gallery.

These templates are compatible with all major ESPs. Combined with their powerful drag-and-drop editor and email automation feature, you can automate your email newsletter effectively.

Additionally, MailBluster also features interactive real-time tracking and reporting, list segmentation, A/B testing for email marketers, and more.

So, design eye-catching email templates and boost your sales via MailBluster!

What I like: MailBluster offers a free option that allows you to send 62k monthly emails and unlimited subscribers. This is probably the best deal for any company wanting bulk email services. Plus, what I love most is that they provide one-to-one support regardless of the price tier you’re in.

1. Feshto by Liramail

Price: $59 for an all-in-one bundle

Feshto is an email bundle that helps ecommerce companies feature products in their newsletters and share testimonials from satisfied customers. It comes with a weekly digest module, which is their version of a newsletter.

The module features a chic, clean design that ensures your images and copy are not distracting from each other. You can choose from their various layouts, such as “Weekly Digest,” “City Story,” and “Blog Article.”

As mentioned, these templates are perfect for product features and testimonials from satisfied customers. While the default themes are black and white, you can make edits in your preferred WYSIWYG editor.

Feshto’s templates are responsive and compatible with all major ESPs.

2. ThemeForest

Price: $6-$29 per template

ThemeForest is an awesome resource for email templates if you have some budget to spend. Their library has over 460 newsletter templates in all different colors, styles, and themes.

The templates are rated using a four-star system, and you can filter by rating, price, recency, and popularity.

Here’s one example from its library:

Market - Responsive Newsletter with Template Builder ($20)

This template has eight prebuilt layouts, 24 color variations, 24 full-layered PSD files, and more. Plus, it’s supported by all major email clients.

3. HubSpot Email Copy Templates

Price: Free

If you’re looking for written templates that you can put into your email tool, these are the templates for you.

HubSpot offers free email templates that empower you to market and sell your business over email without writing a single line from scratch. These free email template downloads save you time and money.

The templates can be downloaded right to your computer and can be used by any type of business.

4. Mailchimp

Price: Free to $350 per month

Mailchimp is an all-in-one marketing platform that helps small and large businesses scale and grow their business through marketing techniques and automations.

Mailchimp has a variety of pre-made templates in its email newsletter tool.

Aside from giving you over 100 designs to choose from, Mailchimp also gives you the option to download their Email Blueprints, which allows you to customize HTML templates.

5. ActiveCampaign

Price: Free to $259 a month

ActiveCampaign is a full-service email provider that offers email marketing automation and CRM tools.

Its library of newsletter templates allows you to create conversion-optimized, visually impactful emails without touching a single line of code.

ActiveCampaign is free, but you will need to sign up for an account to use and view their email templates. You can use the majority of their templates for free, but if you want some customization, you’ll want to upgrade to a paid account.

6. Canva

Price: Free — custom pricing per month

Canva is an online graphics software that provides free templates for a multitude of things like Instagram posts, resumes, and email newsletters.

Canva is a great tool because you can find free templates for specific niches like fashion, tech, culinary, and many more.

While there is a paid tier, many of the premade templates are free, and you can add your own customizations without having to pay extra.

7. Adobe Express

Price: Premium — $9.99 per month, teams — $12.99 per month

Adobe Express, formerly known as Adobe Spark, is another browser-based graphic design tool that has a multitude of templates and functions to help any company create a newsletter.

Similar to Canva, Adobe offers premade templates based on industry categories like photography, architecture, and fashion. To access the templates, you must sign up for an account with Adobe.

8. CakeMail

Price: Free

CakeMail is an email marketing tool that includes user-friendly automation tools and allows you to create customizable emails for any person, occasion, and niche.

CakeMail offers over 50 free editable email templates that are divided into smaller niche categories.

One of the advantages of CakeMail is that you do not have to sign up to use the email templates provided, but if you would like to see how your email campaigns are performing, you can register for an account.

9. MJML

Price: Free

MJML is an HTML-based email designer. They have a wide variety of free templates that are customized for the type of email marketing your company is trying to do, including newsletters, promotions, and seasonal emails.

Once you find a template that you like, MJML allows you to see the template and the HTML code in real time as you edit it.

Because MJML is HTML-based, you will have to copy your code and transfer it to the HTML editor in an email marketing service to use the template.

10. TemplateMonster

Price: Varies, pay per template

TemplateMonster offers a variety of email newsletter templates, all of which are available for relatively low prices.

Their templates are clean, customizable, and easy to use, and they’re compatible with most major email clients, such as Gmail and Yahoo Mail.

Additionally, the templates come with built-in responsive layouts for screen adaptability and PSD sources for a litany of customization options.

11. Microsoft Office Templates

Price: Free and paid email templates

Microsoft Office has a variety of tools, including extensive templates that can be used for Microsoft Word, Excel, and PowerPoint.

You can further narrow down your templates depending on the category of your business. While Microsoft does offer free templates, they are limited. For paid templates, you have to download Microsoft 365.

How to Customize Email Newsletter Templates to Increase Engagement

1. Choose headings wisely.

To help with the overall flow of your email, you need to refine your headings and subheadings.

Not only do they draw attention to the most important parts of your newsletter, but they also divide sections and give your text a visual hierarchy to help readers process information in the correct sequence.

2. Create a cohesive look.

Choose consistent typography, colors, and spacing to give your email a cohesive look. You’ll want to choose colors that complement each other and don’t overwhelm the eye.

Knowing a little color theory will pay off and help you create engaging emails.

3. Add your logo and brand colors.

Speaking of cohesiveness, swapping the template’s stock colors for your own branding can quickly create a cohesive design. Use your own logos and brand color scheme so that all of your marketing materials have a similar theme.

4. Keep it short.

No one wants to open a newsletter to see a wall of text. You want your messaging to be concise so that readers can quickly scan it while getting all the pertinent information they need.

5. Put images to use.

Images can greatly increase the readability of your newsletter and provide much-needed buffers between text.

Images and infographics are also great ways to display information in an engaging way. They should be high-quality and in line with your brand’s messaging.

6. Make it mobile-friendly.

As more people use phones to access email, you’ll want to make sure your newsletter has a mobile-friendly design. Choose a responsive design that adapts to whatever mode (tablet, mobile, or desktop) your readers are using.

7. Use clear CTAs.

Increase conversions and engagement by using attention-grabbing CTAs. Entice your readers to click using persuasive language, eye-pleasing colors, and proper placement.

Using a contrasting color design will help your CTA stand out. I find that adding a well-designed button can attract subscribers' attention and prompt them to take action.

8. Test and make adjustments.

To find the best newsletter format, you’ll need to use A/B testing to determine which performs better. Test out different designs over a set period of time, compare results, and go with the one that performs the best.

Get Started on Your Email Marketing Newsletter

Ready to draft your next email newsletter campaign?

Download one of the excellent newsletter templates from the template galleries and landing pages above. Then, learn how to craft an email newsletter your audience will want to engage with.

Editor's Note: The post was originally published in December 2018 but was updated for comprehensiveness in December 2019.

from Marketing https://blog.hubspot.com/marketing/email-newsletter-templates

There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.

If you’re wondering how email marketers get through, check out free email newsletter templates that make it easier to design a newsletter.

That’s why a solid newsletter template is crucial to designing an email that people are encouraged to click through. Discover some of my favorites below, plus tips for encouraging engagement.

Table of Contents

• Free Email Newsletter Templates
• Best Places to Find Newsletter Templates
• How to Customize Email Newsletter Templates to Increase Engagement

If done well, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

However, “done well” means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design.

Don’t have time to build out a custom template from scratch?

I’ve scoured the internet for the best resources for email newsletter templates and compiled them below.

Many of the templates have also been pre-tested for compatibility with major email service providers (ESPs) via Litmus — a web service that allows you to preview the way your email will look on different email clients and devices.

Once you find one you like, download the template and customize it to fit your needs. Depending on compatibility, you can even try out newsletter layouts on Google, Outlook, and other email providers.

1. HubSpot

Start using HubSpot’s free Email Template Builder

Price: Free and paid options available

If you’re a Marketing Hub user, HubSpot offers a great collection of email templates you can use on your next marketing email.

No need to log out and search for a template in another marketplace; these templates are available to you right within the tool.

Once you choose a template, you can start using it immediately right in HubSpot — no HTML or CSS required. I specifically use HubSpot for the templates because of how easy they are to use and the variety of options available.

What I like: HubSpot provides a complete, end-to-end solution for all your marketing requirements since it provides access to our comprehensive CRM, centralizing your customer data.

As an email marketing platform, you can look through hundreds of templates tailored to your subject, content type, customer profile, and customer stage in your funnel. These templates can be customized using your unique customer information in the CRM.

The email solution offers excellent analytics and A/B testing capabilities, so you can keep improving your marketing plan over time.

2. Litmus

Price: Free

Litmus offers a free email template collection — from newsletter templates to account management templates. All of the templates have been tested with the platform.

While you are required to create a Litmus account with your email address to access the templates, the templates themselves are free of charge.

What I like: Along with the multiple template options, Litmus provides strong customization options like countdown timers to highlight the urgency of a sale or event, progress bars to encourage brand loyalty, and real-time sentiment monitors, which can increase email engagement and revenue.

With its easy-to-use email builder, you can effortlessly access AI-powered email content optimization capabilities such as suggested subject lines and alternate body text tones. Something that I think is quite time-saving in this day and age!

3. ConvertKit

Price: Free and paid options

ConvertKit is a creative email template platform that’s a great option for bloggers, course creators, and more. ConvertKit comes with email automation tools, sign-up forms, and many more integrations.

To use ConvertKit’s email newsletter templates, you’ll need to sign up for a plan, but the good news is that they offer both free and pro subscriptions.

While this platform is more on the creative side, its vast array of templates and tool integrations will help businesses in any industry upgrade their email newsletter.

What I like: Since ConvertKit is mostly aimed at digital content creators, it helps you grow your subscriber lists, send targeted newsletters, increase product sales, and establish membership sites. You can also easily embed email marketing and subscriber forms anywhere on your WordPress website.

What I find unique about ConvertKit is its ability to use the A/B test function to compare two distinct subject lines.

It will split-test the subject lines (15% for each line) for the first 30% of your emails. The other 70% of the emails will have the subject line that receives the most opens.

4. ZURB: Foundation for Emails

Price: Free

ZURB Studios has 11 responsive email templates available for free, including the newsletter one below. It has a great, fluid layout you can customize with your own colors, images, and wording.

If you want to see how each template looks on different email clients, you can check out screenshots from each template’s email client tests, which are available on the site. These layouts are optimized for most email clients — except for outdated versions of Outlook.

The template kit comes with a separate CSS stylesheet and HTML file to ease the editing process. Most email code editors will place the CSS in line with the HTML itself after both are uploaded separately.

If you’re going to add images to your newsletter, keep in mind that you’ll have to create a separate folder and compress it with the CSS stylesheet before uploading.

What I like: I personally find Zurb’s Masterclass best — because it’s perfect for beginners to learn how to use the templates. You even get three free tutorials on responsive email design.

Pro tip: Once you’ve selected a template, use HubSpot’s free email marketing software to craft your message and send a newsletter out to the world!

5. Postcards

Price: Free, Plus — $16 per month, and Pro — $24 per month

Postcards provides some of the best-designed email template builders on the market that are up-to-date and require no previous coding experience.

With Postcards, you can easily create professional-looking emails with their pre-designed email templates that are customizable.

Their email builder is a game-changer for marketers, designers, and developers who want to streamline their email creation process and focus on what matters: crafting engaging content and design.

What I like: You know why I think Postcards works so well? It’s a no-code platform with exceptional content history and enterprise-level collaboration features. You can store your work in the detailed version history, allowing you to go back in time and recover a successful email template.

6. Flodesk

Price: Free for 30 days

Flodesk is an upcoming email newsletter design platform with over 3,000 email templates and designs to enhance your email marketing. Moreover, I’m a big fan of their contemporary template designs, which are quite eye-catching.

Aside from giving you access to a vast array of templates, Flodesk lets you connect your ecommerce site to help with automation and analytics.

Another benefit of Flodesk is that its subscription price ($38/month) is a flat fee. So, whether you’re sending 200 or 2,000 emails, you’ll pay the same price, and you’ll never have to upgrade your subscription to get all of the perks.

Pro tip: Want to segment your customers when sending them newsletters? Well, Flodesk allows you to sort your audience so that you stay as relevant as possible.

7. 99designs

Price: Free

99designs is a growing online community and collaboration platform for designers and small businesses, and they have a great designer blog and business blog.

As a free offering to their blog readers, they released a set of 45 free email templates — perfect for newsletters, promotional messages, and personalized responses. All of the templates are fully responsive and compatible with all major email clients.

Pro tip: What I think is great about 99designs is that you can also start a design contest to test custom email template options from various designers.

8. Moosend

Price: Free for 30 days, Pro — $9 per month, Enterprise — custom

Moosend is an email marketing platform that makes it easy to design custom emails with a drag-and-drop editor and over 70 premade templates.

Moosend also tracks analytics and sends personalized automated emails to subscribers based on their interests and behavior. If you’re interested in landing pages and subscription templates, it includes those as well.

Moosend analyzes your subscriber base to help your business succeed. Like Flodesk, it lets you connect your ecommerce site to attract more subscribers and store all information in one place.

Moosend is free for the first 30 days, and then you would have to upgrade to pro status for $9/month. However, if you choose the annual pro plan, it comes up to $7/month.

Pro tip: There’s no need to export templates — you can actually send your email newsletters through the platform. This makes it that much more convenient, in my opinion.

9. Bee Free

Price: Free and paid options available

BEE Free is the ultimate solution for creating captivating emails without any coding skills. With its extensive library of over 1,500 responsive templates, you’ll have a wide range of options to bring your email designs to life.

Plus, I love that there’s no sign up needed. You can just start as is.

They provide a drag-and-drop functionality that empowers you to create on-brand newsletter emails easily, ensuring your message resonates with your audience.

Its collaborative features enable multiple team members to work together seamlessly on email templates, streamlining your workflow and boosting productivity.

BEE Free’s seamless integration with Hubspot allows you to effortlessly export your email designs for a smooth transition.

With its extensive template library, user-friendly interface, and seamless HubSpot integration, you can create stunning, responsive email designs in no time.

Pro tip: There’s even an option to hire a designer on the platform who can help you customize your email templates.

10. Campaign Monitor

Price: Free for 30 days, plans start at $11per month

Campaign Monitor is another free email newsletter template and marketing platform. With a variety of email templates for newsletters, welcome emails, and promotional campaigns, Campaign Monitor makes designing emails easy.

Campaign Monitor also compiles your analytics and tracks when emails are sent, delivered, and opened.

For many businesses, email marketing needs to connect to their website or ecommerce site, and Campaign Monitor does just that.

Campaign Monitor has it all when it comes to templates and helps you maximize your sales by staying on-brand and creating a seamless customer experience.

What I like: Campaign Monitor has one of the most unique features I’ve encountered in an email builder. That is — you can lock specific areas of the template so that your team alters only the information you want them to. This protects your brand identity and important business data.

11. MailerLite

Price: Free and paid plans available

MailerLite offers various newsletter templates for promotions, announcements, and more. With its trendy newsletter designs, MailerLite makes sure its customers stay up to date while sending newsletters.

You can customize the templates using either an HTML editor or a drag-and-drop editor. You're also able to connect your MailerLite account to your website. MailerLite has features that allow you to grow your audience with landing pages, subscription forms, and pop-ups.

MailerLite provides data insights as well. One thing I find useful about MailerLite is that they will send your emails based on your customers’ time zones, allowing you to send emails that get the most opens. MailerLite also provides A/B split testing tools so you can identify the best version of every email you send.

Pro tip: With the free plan, you can create your own custom templates. However, if you want to access their template options, you’ll have to look into their paid plans.

12. Sender

Price: Free and paid options available

Sender is an all-in-one email and SMS marketing platform for ecommerce and small to medium-sized businesses who want to reach out to their customers at an affordable and accessible price.

Sender provides delivery-friendly text and branded HTML email newsletters to connect with your email subscribers and biggest fans.

Choose from a library of 35+ visually stunning, premium-feel newsletter design templates that are fully customizable to your specific business requirements.

In addition, all templates have responsiveness baked into the design so that your emails are guaranteed to play nice on mobile devices.

Besides offering advanced email marketing features such as segmentation and automation, Sender also allows you to design highly responsive and eye-catching pop-ups and forms to attract sign-ups and execute SMS marketing for higher conversions.

Sender has a ton of affordable price points and capabilities even in their free account. With the Free Forever plan, you can send up to 15,000 emails every month to 2,500 contacts at no cost, with premium features such as segmentation and automation bundled together.

What I like: The best part of using Sender is the access to their support team. And not to mention, I was surprised by their swift response time!

13. Constant Contact

Price: $12 per month or $80 per month

Do you run a non-profit? If so, this is the newsletter tool specifically for you. Constant Contact is an email newsletter builder that offers specific templates to help nonprofits raise funds and market their missions.

With hundreds of templates to choose from, you’ll be sure to find a design based on the template you need and what type of nonprofit you run.

The great thing about Constant Contact is the business analytics. While using the platform, you can see when emails are sent, delivered, opened, and shared. You will also be able to see top trends and send personalized emails to your clients.

Constant Contact also connects with your social media profiles, includes sign-up forms, and offers text message marketing tools.

Contacting your non-profit subscribers via text message can be a great advantage because people check their emails, but people check their text messages more.

While Constant Contact is not free, its features more than make up for it. You can start with the basic subscription ($12/month) or upgrade to a premium account ($80/month) to unlock all the features.

What I like: Fundraising is easier with their integration options, such as DonorPerfect, Blackbaud, Neon CRM, and Qgiv. I found it easy to add any features to promote the event properly.

14. Themezy

Price: Free

Download 16 free HTML, CSS, and PSD customizable email templates on Themezy. You don’t have to submit an email address to get started, and there are various color schemes and layouts to meet your email list’s needs.

Pro tip: The templates are designed to be responsive across devices to ensure that your subscribers can read your newsletter. So, if you’re sending emails on every gadget like I am, you can be sure that your template works regardless.

15. Drip

Price: Free for 14 days, then payments based on the number of subscribers

Drip offers email marketing and SMS marketing for ecommerce brands. Drip is a new platform that lets you set up email marketing campaigns through hundreds of customizable templates.

Along with their email newsletter templates, Drip offers excellent customer relations management tools, data analytics, and trend trackers. Through that, you can see how many of your customers bought red shoes within the last year.

As a result, you’ll be able to better market yourself through your campaigns. Drip also has integrations that you can connect to your WordPress website, so you can use Drip without being on Drip.

Drip lets you start with a free 14-day trial, and the cost of your subscription will depend on your number of contacts. For up to 500 contacts, it’s $19/month, and the price goes up from there.

Drip is beneficial to creators and ecommerce businesses because of the various marketing and analytics tools it offers. From email marketing to SMS marketing campaigns, Drip lets you effectively engage your customers.

What I like: You know what I find convenient about Drip? It comes with 150 native integrations, so you can use it with almost any marketing platform.

16. MailPortfolio by SliceJack

Price: Free

If your marketing strategy is heavily reliant on visuals, MailPortfolio is perfect for you. It’s a minimalist template with no added background distractions.

While it was made for those looking to display personal creative portfolios, it’s also suitable for larger businesses and organizations.

The template has been tested with Litmus, is responsive, and works perfectly on all email clients. (Note: older versions of Outlook may not render all of the fonts, and the Android Gmail app is not fully supported.)

Pro tip: Make sure you don’t use the stock images on the MailPortfolio template. You have to change them — otherwise, your newsletters won’t work as well. Something I learned the hard way.

17. Material Design by Paul Goddard

Price: Free

This template is based on Google’s Material Design and has a robotic-retro feel. It is perfect for sending out multi-purpose newsletters featuring new products, events, and other announcements at the same time.

This theme isn’t made for a specific industry, but the template is well-fitting for businesses looking for a timeless, technological look.

Material Design has been tested on Litmus, is compatible with all major ESPs, and is responsive. While its main attraction is its unique design, this theme download also includes customizable HTML files.

Pro tip: What I’ve learned is that if you’re having trouble downloading the template, you can access it from Paul’s Google Drive link, too.

18. Briar by SliceJack

Price: Free

Briar is the perfect newsletter template for marketers looking for a fluid, minimalist design featuring images and text that don’t overshadow each other.

It’s perfect for sending out regular newsletters, and you can customize the inline CSS files.

The template has been tested with Litmus and works with all major ESPs. However, some older versions of Outlook may not render all Google fonts. Also, the Android Gmail app is not fully supported.

Pro tip: One hack I learned is that you can easily use these templates for your MailChimp campaigns with their own HTML file.

19. EmailOctopus

Price: Free

EmailOctopus is a marketing service that launched a series of 11 templates that can be used to create newsletters for a variety of industries.

Whether you’re marketing for a fashion brand or a medical supply company, one of the templates will fit your needs.

The templates have the “typical” newsletter look but allow you to add product announcements, feature stories, and CTAs wherever you’d like.

All of the templates can be modified through any WYSIWYG editor, and the downloads include the HTML files.

These templates have been tested through Litmus across all major ESPs and are responsive to all screen sizes.

What I like: EmailOctopus is also GDPR compliant, so I find using all their free templates safe.

20. MailBluster

Price: Free and paid options available

MailBluster brings you an interactive solution for the best email newsletter design. Apart from all the essential email marketing features, MailBluster includes a hefty lot of free email newsletter templates.

Choose from a mass collection of their newsletter templates or create from scratch to build your own. Also, you can customize your own template by editing the existing one from their large template gallery.

These templates are compatible with all major ESPs. Combined with their powerful drag-and-drop editor and email automation feature, you can automate your email newsletter effectively.

Additionally, MailBluster also features interactive real-time tracking and reporting, list segmentation, A/B testing for email marketers, and more.

So, design eye-catching email templates and boost your sales via MailBluster!

What I like: MailBluster offers a free option that allows you to send 62k monthly emails and unlimited subscribers. This is probably the best deal for any company wanting bulk email services. Plus, what I love most is that they provide one-to-one support regardless of the price tier you’re in.

1. Feshto by Liramail

Price: $59 for an all-in-one bundle

Feshto is an email bundle that helps ecommerce companies feature products in their newsletters and share testimonials from satisfied customers. It comes with a weekly digest module, which is their version of a newsletter.

The module features a chic, clean design that ensures your images and copy are not distracting from each other. You can choose from their various layouts, such as “Weekly Digest,” “City Story,” and “Blog Article.”

As mentioned, these templates are perfect for product features and testimonials from satisfied customers. While the default themes are black and white, you can make edits in your preferred WYSIWYG editor.

Feshto’s templates are responsive and compatible with all major ESPs.

2. ThemeForest

Price: $6-$29 per template

ThemeForest is an awesome resource for email templates if you have some budget to spend. Their library has over 460 newsletter templates in all different colors, styles, and themes.

The templates are rated using a four-star system, and you can filter by rating, price, recency, and popularity.

Here’s one example from its library:

Market - Responsive Newsletter with Template Builder ($20)

This template has eight prebuilt layouts, 24 color variations, 24 full-layered PSD files, and more. Plus, it’s supported by all major email clients.

3. HubSpot Email Copy Templates

Price: Free

If you’re looking for written templates that you can put into your email tool, these are the templates for you.

HubSpot offers free email templates that empower you to market and sell your business over email without writing a single line from scratch. These free email template downloads save you time and money.

The templates can be downloaded right to your computer and can be used by any type of business.

4. Mailchimp

Price: Free to $350 per month

Mailchimp is an all-in-one marketing platform that helps small and large businesses scale and grow their business through marketing techniques and automations.

Mailchimp has a variety of pre-made templates in its email newsletter tool.

Aside from giving you over 100 designs to choose from, Mailchimp also gives you the option to download their Email Blueprints, which allows you to customize HTML templates.

5. ActiveCampaign

Price: Free to $259 a month

ActiveCampaign is a full-service email provider that offers email marketing automation and CRM tools.

Its library of newsletter templates allows you to create conversion-optimized, visually impactful emails without touching a single line of code.

ActiveCampaign is free, but you will need to sign up for an account to use and view their email templates. You can use the majority of their templates for free, but if you want some customization, you’ll want to upgrade to a paid account.

6. Canva

Price: Free — custom pricing per month

Canva is an online graphics software that provides free templates for a multitude of things like Instagram posts, resumes, and email newsletters.

Canva is a great tool because you can find free templates for specific niches like fashion, tech, culinary, and many more.

While there is a paid tier, many of the premade templates are free, and you can add your own customizations without having to pay extra.

7. Adobe Express

Price: Premium — $9.99 per month, teams — $12.99 per month

Adobe Express, formerly known as Adobe Spark, is another browser-based graphic design tool that has a multitude of templates and functions to help any company create a newsletter.

Similar to Canva, Adobe offers premade templates based on industry categories like photography, architecture, and fashion. To access the templates, you must sign up for an account with Adobe.

8. CakeMail

Price: Free

CakeMail is an email marketing tool that includes user-friendly automation tools and allows you to create customizable emails for any person, occasion, and niche.

CakeMail offers over 50 free editable email templates that are divided into smaller niche categories.

One of the advantages of CakeMail is that you do not have to sign up to use the email templates provided, but if you would like to see how your email campaigns are performing, you can register for an account.

9. MJML

Price: Free

MJML is an HTML-based email designer. They have a wide variety of free templates that are customized for the type of email marketing your company is trying to do, including newsletters, promotions, and seasonal emails.

Once you find a template that you like, MJML allows you to see the template and the HTML code in real time as you edit it.

Because MJML is HTML-based, you will have to copy your code and transfer it to the HTML editor in an email marketing service to use the template.

10. TemplateMonster

Price: Varies, pay per template

TemplateMonster offers a variety of email newsletter templates, all of which are available for relatively low prices.

Their templates are clean, customizable, and easy to use, and they’re compatible with most major email clients, such as Gmail and Yahoo Mail.

Additionally, the templates come with built-in responsive layouts for screen adaptability and PSD sources for a litany of customization options.

11. Microsoft Office Templates

Price: Free and paid email templates

Microsoft Office has a variety of tools, including extensive templates that can be used for Microsoft Word, Excel, and PowerPoint.

You can further narrow down your templates depending on the category of your business. While Microsoft does offer free templates, they are limited. For paid templates, you have to download Microsoft 365.

How to Customize Email Newsletter Templates to Increase Engagement

1. Choose headings wisely.

To help with the overall flow of your email, you need to refine your headings and subheadings.

Not only do they draw attention to the most important parts of your newsletter, but they also divide sections and give your text a visual hierarchy to help readers process information in the correct sequence.

2. Create a cohesive look.

Choose consistent typography, colors, and spacing to give your email a cohesive look. You’ll want to choose colors that complement each other and don’t overwhelm the eye.

Knowing a little color theory will pay off and help you create engaging emails.

3. Add your logo and brand colors.

Speaking of cohesiveness, swapping the template’s stock colors for your own branding can quickly create a cohesive design. Use your own logos and brand color scheme so that all of your marketing materials have a similar theme.

4. Keep it short.

No one wants to open a newsletter to see a wall of text. You want your messaging to be concise so that readers can quickly scan it while getting all the pertinent information they need.

5. Put images to use.

Images can greatly increase the readability of your newsletter and provide much-needed buffers between text.

Images and infographics are also great ways to display information in an engaging way. They should be high-quality and in line with your brand’s messaging.

6. Make it mobile-friendly.

As more people use phones to access email, you’ll want to make sure your newsletter has a mobile-friendly design. Choose a responsive design that adapts to whatever mode (tablet, mobile, or desktop) your readers are using.

7. Use clear CTAs.

Increase conversions and engagement by using attention-grabbing CTAs. Entice your readers to click using persuasive language, eye-pleasing colors, and proper placement.

Using a contrasting color design will help your CTA stand out. I find that adding a well-designed button can attract subscribers' attention and prompt them to take action.

8. Test and make adjustments.

To find the best newsletter format, you’ll need to use A/B testing to determine which performs better. Test out different designs over a set period of time, compare results, and go with the one that performs the best.

Get Started on Your Email Marketing Newsletter

Ready to draft your next email newsletter campaign?

Download one of the excellent newsletter templates from the template galleries and landing pages above. Then, learn how to craft an email newsletter your audience will want to engage with.

Editor's Note: The post was originally published in December 2018 but was updated for comprehensiveness in December 2019.

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