Another personal obsession:AMP: Above and beyond

Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/amp-above-and-beyond-182814
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Another personal obsession:Shopping campaigns: Play like every day is a holiday

What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/shopping-campaigns-play-like-every-day-holiday-182851
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Another personal obsession:5 more super-common SEO mistakes content marketers make

In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/5-super-common-seo-mistakes-content-marketers-make-2-182821
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Another personal obsession:Advia launches “all-in-one” marketing system for multiple sensing at physical locations

And Toronto-based Rover releases rebuilt mobile marketing platform focused on location.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/advia-offers-new-one-digital-marketing-platform-device-multiple-sensing-183024
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Another personal obsession:Marketing Day: An interactive history, Amazon Prime Day & Google’s My Activity site

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-interactive-history-amazon-prime-day-googles-activity-site-183019
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Another personal obsession:Messages on digital billboards are now being triggered by four speeds of passing traffic

New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/messages-digital-billboards-now-triggered-four-levels-passing-traffic-speed-182902
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Another personal obsession:Why the digital advertising ecosystem loves native

Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/digital-advertising-ecosystem-loves-native-178421
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Another personal obsession:Why your content marketing program could be failing

From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/content-marketing-program-failing-179733
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Another personal obsession:An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars

Charting digital's efforts to bring bigger brand budgets online.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/digital-courting-tv-ad-dollars-timeline-180758
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Another personal obsession:Court: Viacom but not Google on the hook for tracking kids’ behavior online

Under the federal Video Privacy Protection Act, only parties that disclose protected information can be sued, not those that received the information.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/court-viacom-not-google-hook-tracking-kids-behavior-online-182954
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Another personal obsession:MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Yelp announces expanding “Yelp Knowledge” social analytics program Jun 29, 2016 by Greg Sterling Yelp adds new companies that get direct access...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-today-65-182907
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Another personal obsession:Amazon confirms Prime Day will return on July 12

After complaints about product choices last year, Amazon promises more than 100,000 deals this year, plus a full week of sales leading up to Prime Day.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/amazon-confirms-prime-day-will-return-july-12-182950
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Another personal obsession: 18 best branded Instagram videos of 2016 (so far)

Another personal obsession:Google’s new My Activity and Ads Personalization seek to make ads better, provide more user control over data

A pragmatic mix of good policy and self-interest, My Activity and Ads Personalization give users more control and help enable more sophisticated ad targeting.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/googles-new-activity-182913
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Another personal obsession:Now feel this: Immersion releases “first haptic design toolkit”

Its TouchSense Design Cloud allows marketers to create their own touch feedback for mobile video ads.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/now-feel-immersion-releases-first-haptic-design-toolkit-182749
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Another personal obsession:SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation

Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/smx-advanced-2016-recap-harnessing-sem-analytics-smarter-automation-182680
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Another personal obsession:Ask The SEOs at SMX Advanced

Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the "Ask The SEOs" session for those who missed it.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ask-seos-smx-advanced-182642
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Another personal obsession:Marketing Day: Yelp’s social analytics, Facebook Pages & Amazon news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-yelps-social-analytics-facebook-changes-amazon-news-182873
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