Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest.

So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back.

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs.

More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So let’s get into how you can incorporate AI into your marketing funnel.

Table of Contents

• AI and the Marketing Funnel
• Understanding The Buyer Journey
• How to Build a Marketing Funnel With AI
• Tips for Making the Most of AI in Your Marketing Funnel and MarTech Operations

AI and the Marketing Funnel

Before you and I have any conversation about how AI can improve the marketing funnel, let’s make sure we’re on the same page about what marketing funnels are and how they work.

Why?

I strongly feel that before you can automate something, you need a solid understanding of how it works so you know the expected outcomes.

Without that foundation, you can’t know if AI recommendations are any good, you can’t identify what’s working and what’s not, and it’s tough to find a solution that works.

So, at a high level, let’s agree that the entire purpose of a marketing funnel — or flywheel — is to map out each stage of the buyer journey and then improve the way customers move through it.

From there, we can look at the different ways that AI can improve aspects of the marketing funnel — including the buyer journey (and far beyond it).

Understanding The Buyer Journey

Here’s a quick recap of what the buyer journey typically looks like, the types of tasks that are associated with it, and the opportunities for AI marketing funnel optimization.

Awareness Stage

During this phase, prospective buyers are aware of a problem but may not yet know the solution and search for information to understand their pain points.

Marketing Tasks & Challenges

Marketers working through awareness stage tactics spend time:

• Identifying target audiences and key messages.
• Understanding buyer pain points.
• Creating and optimizing content that speaks to problems and solutions.

So, where are the challenges? Some of the struggles I see other marketers face — and have struggled with myself — include:

• Analyzing whether or not we’re reaching the right audience.
• Ensuring content speaks to different segments and pain points.
• Generating leads — the holy grail!

AI Marketing Funnel Opportunities

I’ve seen AI make a significant difference when it comes to prospecting and lead scoring. I’m working with a client to develop some new programs, and we’ve found the “Likely to Engage” score in ZoomInfo helpful for identifying the best possible targets for initial contact.

Some of the other ways I’ve seen AI help in the awareness stage include:

• Segmenting audiences. This makes it easier to target specific groups based on shared interests, demographics, or problems.
• Personalizing content. AI can identify existing content, push it to the right audience at the right time, and identify opportunities to tailor it for those audiences based on data analysis.
• Ad targeting. Ads can be targeted based on the likelihood of engagement and lookalike audiences.
• Using predictive analytics. This helps determine which content, channels, and formats are most likely to pay off.

Pro tip: Use AI to identify where customers are and deliver the right message at the right time.

Adam Tishman, co-founder of Helix Sleep, says, “AI allows us to know which customers are in which marketing funnel stage by using historical data to categorize them based on their behavior.” He shares that this has led to a 32% increase in engagement.

Consideration Stage

At this stage, buyers are solution-aware. They know solutions to their problem exist and are actively evaluating their options but may not be familiar with your specific product or service yet.

Marketing Tasks & Challenges

If you’re a marketer tackling buyers in the consideration stage, you’re probably focused on:

• Developing and distributing content that helps buyers evaluate options, such as product comparisons, case studies, and expert guides.
• Tracking engagement across channels to gauge interest levels.
• Nurturing leads with personalized email campaigns or retargeting ads.

Common obstacles that can make this stage challenging include:

• Determining which leads are genuinely interested versus those who are just browsing.
• Providing the right information at the right time without overwhelming leads.
• Balancing personalization with scale, especially with a large volume of leads.

AI Marketing Funnel Opportunities

AI offers several advantages for optimizing the consideration stage, such as:

• Lead scoring. This can help you prioritize high-potential prospects.
• Content recommendations. AI can identify which content is most engaging and suggest the next best content to keep them moving through the funnel.
• Automated email nurturing. AI can segment leads and deliver content based on specific triggers without requiring constant manual input.
• Behavior analysis. Assesses buyer intent and helps you adjust messaging based on real time interest levels.

Pro tip: Don’t rely completely on AI — the personal touch still matters.

Roland Jakob of Blazekin.Media shares, “AI spots patterns and predicts actions, but it’s on us to craft messaging that resonates personally. In my early experiences with AI, I relied on it too much for customer interactions.

It's tempting to automate everything, but I quickly realized that complicated conversations and decisions need a human touch.”

Decision Stage

By the decision stage, buyers understand their problem, know the potential solutions, and are evaluating providers. They’re comparing products, seeking validation through demos or testimonials, and are ready to make a final decision.

Marketing Tasks & Challenges

If you’re working on initiatives to help buyers make a final decision, you may have already handed the lead over to the sales team, who focuses on:

• Offering product demos, trials, or consultations to build confidence.
• Personalizing discounts or promotions to help close deals.
• Addressing buyer objections and providing quick answers to final questions.

While marketing supports the decision stage with content, the biggest problems your company faces at this stage are usually sales-related:

• Closing high-intent leads effectively without seeming overly aggressive.
• Personalizing the buying experience while ensuring consistency.
• Following up at appropriate intervals.

AI Marketing Funnel Opportunities

Because so much of the challenge here relies on timing and further building the relationship, some of the ways AI can help you streamline the decision-making process include:

• Predictive conversions. Identify which leads are most likely to convert, allowing for more effective prioritization of high-potential customers.
• Personalized offers. Identify interested prospects based on previous behaviors to increase the likelihood of conversion.
• Automated follow-ups. Ensure high-intent leads get the right message at the right time.
• Chatbot support. Handle common buyer questions and objections in real-time, supporting purchase decisions.

Pro tip: Use AI to fine-tune timing and personalization to improve conversions.

John Pennypacker, vice president of sales and marketing at Deep Cognition, explains how AI has transformed his team’s approach to conversions. “We use AI-powered lead scoring to prioritize high-potential leads and AI content optimization tools to fine-tune messaging,” he says.

By combining predictive insights with tailored offers, his team increased content engagement by 35% in just two months.

Onboarding, Engagement, and Retention

While not technically part of the buyer journey, onboarding your customers and keeping them engaged is an important part of marketing operations. People are more likely to stick around if they use and like your product.

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars.

In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

Marketing Tasks & Challenges

As a marketer who often works with CX teams to improve retention and customer satisfaction, I’ve found that this stage often involves:

• Following up with customers to ensure satisfaction and offer support.
• Creating opportunities for upsells, cross-sells, and loyalty rewards.
• Gathering feedback through surveys or reviews to improve the customer experience.

Some of the primary challenges include:

• Keeping the engagement momentum building.
• Identifying the right moments to suggest upsells or cross-sells.
• Recognizing and addressing signs people aren’t engaged early.

AI Marketing Funnel Opportunities

In my opinion, while AI has tremendous potential during the buyer stages, some of its most important impact relates to post-purchase nurturing and retention. Some of the ways it can help include:

• Automated personalized follow-ups. These will be based on purchase history, engagement, and likely behaviors.
• Behavior monitoring. Doing so will help detect opportunities for upselling or cross-selling based on previous purchases and browsing patterns.
• Churn prediction. Identify customers showing signs of disengagement or dissatisfaction and trigger actions to keep them engaged.
• Personalized product and resource recommendations. These will Improve customer experience and increase lifetime value.

Pro tip: Use AI to help customers feel valued and understood.

Consultant Nora Sudduth points out, “AI shines when used to segment audiences and deliver personalized experiences that allow the relationship to deepen.”

How to Build a Marketing Funnel With AI

With those insights in mind and a deeper understanding of the challenges marketers face at each stage of the marketing funnel, I want you to know that there’s no one right way to build or optimize your marketing funnel with AI.

I know that you’ve probably already got some marketing funnel components in place — most people aren’t starting at zero. And restarting from the ground up is a nuclear option that I rarely recommend unless your systems are fundamentally broken.

With that in mind, I’m sharing a toolkit below. You can pick and choose any of these elements to enhance what you’re already using.

Step 1: Map and analyze your current funnel.

Why is this Step 1? The best place to start is by gaining a solid understanding of what you have now, what’s working, and where you have the biggest opportunities — or the low-hanging fruit.

By mapping out your funnel and every touchpoint, you can identify strengths, weaknesses, and opportunities to optimize. AI speeds this up, giving you something to react to so you can adapt and adjust as you go.

If you use HubSpot, Breeze is an incredible tool to help you gain insights into your entire funnel — including all aspects of the customer journey. Google Analytics and Search Console are other fantastic tools that can help identify which pages perform well and where you have opportunities to optimize.

Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates.

Pro tip: Map your customer journey with AI.

Arthur Favier, founder and CEO of Oppizi, shares, “You’ve got all these stages — Awareness, Consideration, Decision, Retention — and each one has its own set of challenges. AI steps in to spot where people are dropping off and why. Maybe your potential customers love the content you’re putting out, but they’re getting lost right before making a decision.”

Step 2: Identify, define, and segment your audience.

What I really love about using AI for this stage is that it can confirm your gut feeling about your audience. Once you define who your top clients or customers are, you can use AI tools like Breeze and Copy.ai to get insights into your target market segments, trends, purchase behavior, and content preferences.

I also love using generative AI like ChatGPT or Claude to analyze customer conversations and reviews to get deeper insights into how they talk about their problems.

Pro tip: Use AI to get precise audience segmentation and targeting.

Dominick Tomanelli, co-founder and CEO of Promobile Marketing, says, “One of the first things I do is look at how AI can help us segment our audience.”

Tomanelli notes these aren’t just generic groups, like “males 25-35” here. AI can break it down into the smallest details, like “males 25-35 who’ve shown interest in sustainable products and have visited our site more than three times in the last month.”

“This kind of precision lets us serve content that’s hyper-relevant, and that’s how we keep people engaged,” Tomanelli says.

Step 3: Identify and tailor your message.

Step 2 and Step 3 go hand-in-hand. Once you know your audience and how they think about their problems, you can start tailoring your messaging to speak directly to their needs.

Where Breeze and Copy.ai can help you ensure that you’re tailoring your message to their needs, other AI content tools like Jasper and ChatGPT can suggest message themes, helping to craft content that resonates with different audience segments.

Step 4: Catalog your content and identify opportunities for repurposing.

The best way to personalize content isn’t creating an entire library of new information — it starts with making the most out of the content you’re already creating.

While you can use generative AI here, in my opinion, Breeze offers a better solution because it’s designed to work with your audience insights to help you deliver consistent, targeted experiences.

Wondering what this looks like?

AI-driven content analysis can reveal that a popular blog post might perform well as a lead magnet or that a webinar could be repurposed as short-form videos or infographics for social media. Or, it might find that it performs well as a series of emails dripped out.

Step 5: Automate lead nurturing.

AI-driven lead nurturing takes carefully designed paths and puts them on steroids, delivering content based on each lead’s activity and engagement level.

AI-enabled tools like HubSpot’s Marketing Hub, Adobe Marketo, or ActiveCampaign can trigger follow-ups and content offers automatically.

AI tools can monitor engagement signals and send relevant follow-ups when leads are most likely to take action, increasing conversion chances.

Pro tip: Timing is everything.

Rafikuzzaman Khan, co-founder and COO of Microters, says, “I’ve been personally using AI to create funnels, and AI tools allow me to analyze data in real-time and develop customer personas almost instantly. We've seen conversion rates increase by up to 40% when we use AI to design funnels that speak directly to the customer’s needs.”

Step 6: Analyze and optimize.

Anyone who thinks marketing doesn’t change has their head in the sand — that’s a flag I’ll happily wave. The market is always changing, customer expectations are evolving, and technology is continually maturing and leaping.

That means that you can’t set and forget any of your marketing efforts and expect consistent performance. What worked five years ago isn’t working today — and what’s working today won’t cut it 3-5 years from now.

So what do you do? Continually analyze performance using any of the tools I’ve named here and use the resulting insights to find opportunities to fine-tune targeting, messaging, and content based on performance metrics.

Pro tip: Use GA4 purchase probability to identify customers likely to buy.

Victor Karpenko, founder and CEO of SEOProfy, says, “GA4 has some amazing AI features for predictive analysis. You can set up a few filters to get insights that'll boost your repeat purchases and optimize your marketing spend. Try creating segments based on purchase probability and predicted revenue.”

Tips for Making the Most of AI in Your Marketing Funnel and MarTech Operations

AI is an incredible tool to have in your arsenal — but it’s just that — a tool that can make you a more effective marketer (or marketing department). Here’s some top advice on how to use AI in your marketing funnel based on expert advice.

Identify which tools you already have.

If you’re using a MarTech tool, there’s a good chance it now has some AI capabilities. And while I know how tempting it is to chase shiny objects because they’re so exciting, every new tool you add to your tech stack adds complexity to your operations and processes — and another line item to your budget.

To stave off tech bloat, before you add new tools into the mix, evaluate the AI capabilities you already have access to. And when you do need new tools, look first for tools that have native integrations with your existing platforms — or that can easily integrate through Zapier or open API.

Pro tip: Choose the right tools for the job.

Khan says, “The biggest mistake most brands make is implementing too many AI tools at once, which leads to disorganization and inefficiency.”

Personalize at every stage of the funnel.

I’ve seen so many people beat the personalization drum. However, until AI, very few companies did it well due to the sheer volume of content needed. AI is the great equalizer — AI-powered personalization increases engagement and builds stronger customer relationships.

Pro tip: Tailor content based on real-time engagement.

Villam Karasti of Pardott says doing so has led to a 25% increase in response rates.

“I use Breeze Copilot to analyze engagement data and trigger personalized workflows. When leads reach specific engagement thresholds, they’re automatically entered into tailored sequences. The platform’s lead scoring and buyer intent features help me focus on high-potential leads while automating repetitive tasks like follow-ups and email sequences,” Karasti says.

Get really good at writing prompts.

As generative AI grows increasingly sophisticated, you don’t need to engineer prompts quite the way you did when it was first introduced. However, it’s still important to understand how to best interact with platforms like ChatGPT.

One of the best courses I’ve taken to date was AI for Copywriters by The Copywriter Club — I learned so much about how generative AI works and some of its capabilities.

Pro tip: Use bite-sized prompts.

Lori Highby of Keystone Click notes that asking for an entire marketing plan produces results, but they’re not well-thought-out.

“For example, rather than asking AI to create an entire marketing funnel, start by asking AI to gather data on your target audience, their pain points, and their typical customer journey. This will help you determine the next steps related to creating content that resonates with that audience while nurturing and guiding them through their preferred customer journey,” Highby says.

Automate repetitive tasks.

If you’ve spent any amount of time diving into AI and marketing funnel optimization, then you already know that one of its best features is its ability to automate repetitive tasks. So if there’s something you do that takes a ton of time, there’s likely a way AI can streamline that part of your MarTech operations.

Looking for an example? I recently shared how I created an AI-enabled ticketing system for client projects, which streamlined the project planning and assignment process. It also included setting up documents in Google Drive in specific folders, which I found to be one of the most cumbersome aspects of the process.

Pro tip: The best part of AI doesn’t have to be the complicated stuff — it can be about simplifying the simple stuff.

Sudduth shares, “One of the best use cases for AI is doing the heavy lifting on simple, repetitive, otherwise time-consuming tasks. AI-driven automation workflows can send specific follow-up emails after a certain trigger, schedule out social media posts, push an email cadence to nurture a segment of your email list, and so much more.”

Know where AI stops and your brain starts.

I’ve seen a lot of fear out there that AI is out to get our jobs.

And like with any modernization project, some jobs will be automated, while even more will be created because AI is only a tool.

You and I have two things it never will — humanity and creativity, and that’s what’s needed to manage your marketing funnel.

Pro tip: Treat AI as an assistant, not a replacement.

Abraham Ernesto, co-founder of GiantFocal, shares, “No one can deny that AI is an incredible assistant in the marketing space. However, I don‘t think AI can replace the ‘creative mind’ that plans the entire marketing funnel, or at least no AI in the market today can. The strategic decisions that drive the funnel’s overall plan still rely on human creativity and intuition.”

AI is the future of marketing funnels.

Despite the fact that there’s no one best way to use AI in marketing funnels, there are a few areas to steer clear of. Strangely enough, they lie in the extremes: not using AI at all and using AI for everything.

The best practices lie in the middle, where we balance AI with human insight. Small adjustments are the best place to start — they allow you to get a sense of AI’s capabilities without overwhelming your processes or team.

At the end of the day, one thing is abundantly clear — anyone not willing to test and iterate with AI is going to be left behind. So here’s to the future of marketing, where AI is more than just a tool — it’s the key to creating more dynamic, responsive, and impactful marketing funnels.

from Marketing https://blog.hubspot.com/marketing/ai-marketing-funnel

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest.

So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back.

While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs.

More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So let’s get into how you can incorporate AI into your marketing funnel.

Table of Contents

• AI and the Marketing Funnel
• Understanding The Buyer Journey
• How to Build a Marketing Funnel With AI
• Tips for Making the Most of AI in Your Marketing Funnel and MarTech Operations

AI and the Marketing Funnel

Before you and I have any conversation about how AI can improve the marketing funnel, let’s make sure we’re on the same page about what marketing funnels are and how they work.

Why?

I strongly feel that before you can automate something, you need a solid understanding of how it works so you know the expected outcomes.

Without that foundation, you can’t know if AI recommendations are any good, you can’t identify what’s working and what’s not, and it’s tough to find a solution that works.

So, at a high level, let’s agree that the entire purpose of a marketing funnel — or flywheel — is to map out each stage of the buyer journey and then improve the way customers move through it.

From there, we can look at the different ways that AI can improve aspects of the marketing funnel — including the buyer journey (and far beyond it).

Understanding The Buyer Journey

Here’s a quick recap of what the buyer journey typically looks like, the types of tasks that are associated with it, and the opportunities for AI marketing funnel optimization.

Awareness Stage

During this phase, prospective buyers are aware of a problem but may not yet know the solution and search for information to understand their pain points.

Marketing Tasks & Challenges

Marketers working through awareness stage tactics spend time:

• Identifying target audiences and key messages.
• Understanding buyer pain points.
• Creating and optimizing content that speaks to problems and solutions.

So, where are the challenges? Some of the struggles I see other marketers face — and have struggled with myself — include:

• Analyzing whether or not we’re reaching the right audience.
• Ensuring content speaks to different segments and pain points.
• Generating leads — the holy grail!

AI Marketing Funnel Opportunities

I’ve seen AI make a significant difference when it comes to prospecting and lead scoring. I’m working with a client to develop some new programs, and we’ve found the “Likely to Engage” score in ZoomInfo helpful for identifying the best possible targets for initial contact.

Some of the other ways I’ve seen AI help in the awareness stage include:

• Segmenting audiences. This makes it easier to target specific groups based on shared interests, demographics, or problems.
• Personalizing content. AI can identify existing content, push it to the right audience at the right time, and identify opportunities to tailor it for those audiences based on data analysis.
• Ad targeting. Ads can be targeted based on the likelihood of engagement and lookalike audiences.
• Using predictive analytics. This helps determine which content, channels, and formats are most likely to pay off.

Pro tip: Use AI to identify where customers are and deliver the right message at the right time.

Adam Tishman, co-founder of Helix Sleep, says, “AI allows us to know which customers are in which marketing funnel stage by using historical data to categorize them based on their behavior.” He shares that this has led to a 32% increase in engagement.

Consideration Stage

At this stage, buyers are solution-aware. They know solutions to their problem exist and are actively evaluating their options but may not be familiar with your specific product or service yet.

Marketing Tasks & Challenges

If you’re a marketer tackling buyers in the consideration stage, you’re probably focused on:

• Developing and distributing content that helps buyers evaluate options, such as product comparisons, case studies, and expert guides.
• Tracking engagement across channels to gauge interest levels.
• Nurturing leads with personalized email campaigns or retargeting ads.

Common obstacles that can make this stage challenging include:

• Determining which leads are genuinely interested versus those who are just browsing.
• Providing the right information at the right time without overwhelming leads.
• Balancing personalization with scale, especially with a large volume of leads.

AI Marketing Funnel Opportunities

AI offers several advantages for optimizing the consideration stage, such as:

• Lead scoring. This can help you prioritize high-potential prospects.
• Content recommendations. AI can identify which content is most engaging and suggest the next best content to keep them moving through the funnel.
• Automated email nurturing. AI can segment leads and deliver content based on specific triggers without requiring constant manual input.
• Behavior analysis. Assesses buyer intent and helps you adjust messaging based on real time interest levels.

Pro tip: Don’t rely completely on AI — the personal touch still matters.

Roland Jakob of Blazekin.Media shares, “AI spots patterns and predicts actions, but it’s on us to craft messaging that resonates personally. In my early experiences with AI, I relied on it too much for customer interactions.

It's tempting to automate everything, but I quickly realized that complicated conversations and decisions need a human touch.”

Decision Stage

By the decision stage, buyers understand their problem, know the potential solutions, and are evaluating providers. They’re comparing products, seeking validation through demos or testimonials, and are ready to make a final decision.

Marketing Tasks & Challenges

If you’re working on initiatives to help buyers make a final decision, you may have already handed the lead over to the sales team, who focuses on:

• Offering product demos, trials, or consultations to build confidence.
• Personalizing discounts or promotions to help close deals.
• Addressing buyer objections and providing quick answers to final questions.

While marketing supports the decision stage with content, the biggest problems your company faces at this stage are usually sales-related:

• Closing high-intent leads effectively without seeming overly aggressive.
• Personalizing the buying experience while ensuring consistency.
• Following up at appropriate intervals.

AI Marketing Funnel Opportunities

Because so much of the challenge here relies on timing and further building the relationship, some of the ways AI can help you streamline the decision-making process include:

• Predictive conversions. Identify which leads are most likely to convert, allowing for more effective prioritization of high-potential customers.
• Personalized offers. Identify interested prospects based on previous behaviors to increase the likelihood of conversion.
• Automated follow-ups. Ensure high-intent leads get the right message at the right time.
• Chatbot support. Handle common buyer questions and objections in real-time, supporting purchase decisions.

Pro tip: Use AI to fine-tune timing and personalization to improve conversions.

John Pennypacker, vice president of sales and marketing at Deep Cognition, explains how AI has transformed his team’s approach to conversions. “We use AI-powered lead scoring to prioritize high-potential leads and AI content optimization tools to fine-tune messaging,” he says.

By combining predictive insights with tailored offers, his team increased content engagement by 35% in just two months.

Onboarding, Engagement, and Retention

While not technically part of the buyer journey, onboarding your customers and keeping them engaged is an important part of marketing operations. People are more likely to stick around if they use and like your product.

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars.

In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

Marketing Tasks & Challenges

As a marketer who often works with CX teams to improve retention and customer satisfaction, I’ve found that this stage often involves:

• Following up with customers to ensure satisfaction and offer support.
• Creating opportunities for upsells, cross-sells, and loyalty rewards.
• Gathering feedback through surveys or reviews to improve the customer experience.

Some of the primary challenges include:

• Keeping the engagement momentum building.
• Identifying the right moments to suggest upsells or cross-sells.
• Recognizing and addressing signs people aren’t engaged early.

AI Marketing Funnel Opportunities

In my opinion, while AI has tremendous potential during the buyer stages, some of its most important impact relates to post-purchase nurturing and retention. Some of the ways it can help include:

• Automated personalized follow-ups. These will be based on purchase history, engagement, and likely behaviors.
• Behavior monitoring. Doing so will help detect opportunities for upselling or cross-selling based on previous purchases and browsing patterns.
• Churn prediction. Identify customers showing signs of disengagement or dissatisfaction and trigger actions to keep them engaged.
• Personalized product and resource recommendations. These will Improve customer experience and increase lifetime value.

Pro tip: Use AI to help customers feel valued and understood.

Consultant Nora Sudduth points out, “AI shines when used to segment audiences and deliver personalized experiences that allow the relationship to deepen.”

How to Build a Marketing Funnel With AI

With those insights in mind and a deeper understanding of the challenges marketers face at each stage of the marketing funnel, I want you to know that there’s no one right way to build or optimize your marketing funnel with AI.

I know that you’ve probably already got some marketing funnel components in place — most people aren’t starting at zero. And restarting from the ground up is a nuclear option that I rarely recommend unless your systems are fundamentally broken.

With that in mind, I’m sharing a toolkit below. You can pick and choose any of these elements to enhance what you’re already using.

Step 1: Map and analyze your current funnel.

Why is this Step 1? The best place to start is by gaining a solid understanding of what you have now, what’s working, and where you have the biggest opportunities — or the low-hanging fruit.

By mapping out your funnel and every touchpoint, you can identify strengths, weaknesses, and opportunities to optimize. AI speeds this up, giving you something to react to so you can adapt and adjust as you go.

If you use HubSpot, Breeze is an incredible tool to help you gain insights into your entire funnel — including all aspects of the customer journey. Google Analytics and Search Console are other fantastic tools that can help identify which pages perform well and where you have opportunities to optimize.

Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates.

Pro tip: Map your customer journey with AI.

Arthur Favier, founder and CEO of Oppizi, shares, “You’ve got all these stages — Awareness, Consideration, Decision, Retention — and each one has its own set of challenges. AI steps in to spot where people are dropping off and why. Maybe your potential customers love the content you’re putting out, but they’re getting lost right before making a decision.”

Step 2: Identify, define, and segment your audience.

What I really love about using AI for this stage is that it can confirm your gut feeling about your audience. Once you define who your top clients or customers are, you can use AI tools like Breeze and Copy.ai to get insights into your target market segments, trends, purchase behavior, and content preferences.

I also love using generative AI like ChatGPT or Claude to analyze customer conversations and reviews to get deeper insights into how they talk about their problems.

Pro tip: Use AI to get precise audience segmentation and targeting.

Dominick Tomanelli, co-founder and CEO of Promobile Marketing, says, “One of the first things I do is look at how AI can help us segment our audience.”

Tomanelli notes these aren’t just generic groups, like “males 25-35” here. AI can break it down into the smallest details, like “males 25-35 who’ve shown interest in sustainable products and have visited our site more than three times in the last month.”

“This kind of precision lets us serve content that’s hyper-relevant, and that’s how we keep people engaged,” Tomanelli says.

Step 3: Identify and tailor your message.

Step 2 and Step 3 go hand-in-hand. Once you know your audience and how they think about their problems, you can start tailoring your messaging to speak directly to their needs.

Where Breeze and Copy.ai can help you ensure that you’re tailoring your message to their needs, other AI content tools like Jasper and ChatGPT can suggest message themes, helping to craft content that resonates with different audience segments.

Step 4: Catalog your content and identify opportunities for repurposing.

The best way to personalize content isn’t creating an entire library of new information — it starts with making the most out of the content you’re already creating.

While you can use generative AI here, in my opinion, Breeze offers a better solution because it’s designed to work with your audience insights to help you deliver consistent, targeted experiences.

Wondering what this looks like?

AI-driven content analysis can reveal that a popular blog post might perform well as a lead magnet or that a webinar could be repurposed as short-form videos or infographics for social media. Or, it might find that it performs well as a series of emails dripped out.

Step 5: Automate lead nurturing.

AI-driven lead nurturing takes carefully designed paths and puts them on steroids, delivering content based on each lead’s activity and engagement level.

AI-enabled tools like HubSpot’s Marketing Hub, Adobe Marketo, or ActiveCampaign can trigger follow-ups and content offers automatically.

AI tools can monitor engagement signals and send relevant follow-ups when leads are most likely to take action, increasing conversion chances.

Pro tip: Timing is everything.

Rafikuzzaman Khan, co-founder and COO of Microters, says, “I’ve been personally using AI to create funnels, and AI tools allow me to analyze data in real-time and develop customer personas almost instantly. We've seen conversion rates increase by up to 40% when we use AI to design funnels that speak directly to the customer’s needs.”

Step 6: Analyze and optimize.

Anyone who thinks marketing doesn’t change has their head in the sand — that’s a flag I’ll happily wave. The market is always changing, customer expectations are evolving, and technology is continually maturing and leaping.

That means that you can’t set and forget any of your marketing efforts and expect consistent performance. What worked five years ago isn’t working today — and what’s working today won’t cut it 3-5 years from now.

So what do you do? Continually analyze performance using any of the tools I’ve named here and use the resulting insights to find opportunities to fine-tune targeting, messaging, and content based on performance metrics.

Pro tip: Use GA4 purchase probability to identify customers likely to buy.

Victor Karpenko, founder and CEO of SEOProfy, says, “GA4 has some amazing AI features for predictive analysis. You can set up a few filters to get insights that'll boost your repeat purchases and optimize your marketing spend. Try creating segments based on purchase probability and predicted revenue.”

Tips for Making the Most of AI in Your Marketing Funnel and MarTech Operations

AI is an incredible tool to have in your arsenal — but it’s just that — a tool that can make you a more effective marketer (or marketing department). Here’s some top advice on how to use AI in your marketing funnel based on expert advice.

Identify which tools you already have.

If you’re using a MarTech tool, there’s a good chance it now has some AI capabilities. And while I know how tempting it is to chase shiny objects because they’re so exciting, every new tool you add to your tech stack adds complexity to your operations and processes — and another line item to your budget.

To stave off tech bloat, before you add new tools into the mix, evaluate the AI capabilities you already have access to. And when you do need new tools, look first for tools that have native integrations with your existing platforms — or that can easily integrate through Zapier or open API.

Pro tip: Choose the right tools for the job.

Khan says, “The biggest mistake most brands make is implementing too many AI tools at once, which leads to disorganization and inefficiency.”

Personalize at every stage of the funnel.

I’ve seen so many people beat the personalization drum. However, until AI, very few companies did it well due to the sheer volume of content needed. AI is the great equalizer — AI-powered personalization increases engagement and builds stronger customer relationships.

Pro tip: Tailor content based on real-time engagement.

Villam Karasti of Pardott says doing so has led to a 25% increase in response rates.

“I use Breeze Copilot to analyze engagement data and trigger personalized workflows. When leads reach specific engagement thresholds, they’re automatically entered into tailored sequences. The platform’s lead scoring and buyer intent features help me focus on high-potential leads while automating repetitive tasks like follow-ups and email sequences,” Karasti says.

Get really good at writing prompts.

As generative AI grows increasingly sophisticated, you don’t need to engineer prompts quite the way you did when it was first introduced. However, it’s still important to understand how to best interact with platforms like ChatGPT.

One of the best courses I’ve taken to date was AI for Copywriters by The Copywriter Club — I learned so much about how generative AI works and some of its capabilities.

Pro tip: Use bite-sized prompts.

Lori Highby of Keystone Click notes that asking for an entire marketing plan produces results, but they’re not well-thought-out.

“For example, rather than asking AI to create an entire marketing funnel, start by asking AI to gather data on your target audience, their pain points, and their typical customer journey. This will help you determine the next steps related to creating content that resonates with that audience while nurturing and guiding them through their preferred customer journey,” Highby says.

Automate repetitive tasks.

If you’ve spent any amount of time diving into AI and marketing funnel optimization, then you already know that one of its best features is its ability to automate repetitive tasks. So if there’s something you do that takes a ton of time, there’s likely a way AI can streamline that part of your MarTech operations.

Looking for an example? I recently shared how I created an AI-enabled ticketing system for client projects, which streamlined the project planning and assignment process. It also included setting up documents in Google Drive in specific folders, which I found to be one of the most cumbersome aspects of the process.

Pro tip: The best part of AI doesn’t have to be the complicated stuff — it can be about simplifying the simple stuff.

Sudduth shares, “One of the best use cases for AI is doing the heavy lifting on simple, repetitive, otherwise time-consuming tasks. AI-driven automation workflows can send specific follow-up emails after a certain trigger, schedule out social media posts, push an email cadence to nurture a segment of your email list, and so much more.”

Know where AI stops and your brain starts.

I’ve seen a lot of fear out there that AI is out to get our jobs.

And like with any modernization project, some jobs will be automated, while even more will be created because AI is only a tool.

You and I have two things it never will — humanity and creativity, and that’s what’s needed to manage your marketing funnel.

Pro tip: Treat AI as an assistant, not a replacement.

Abraham Ernesto, co-founder of GiantFocal, shares, “No one can deny that AI is an incredible assistant in the marketing space. However, I don‘t think AI can replace the ‘creative mind’ that plans the entire marketing funnel, or at least no AI in the market today can. The strategic decisions that drive the funnel’s overall plan still rely on human creativity and intuition.”

AI is the future of marketing funnels.

Despite the fact that there’s no one best way to use AI in marketing funnels, there are a few areas to steer clear of. Strangely enough, they lie in the extremes: not using AI at all and using AI for everything.

The best practices lie in the middle, where we balance AI with human insight. Small adjustments are the best place to start — they allow you to get a sense of AI’s capabilities without overwhelming your processes or team.

At the end of the day, one thing is abundantly clear — anyone not willing to test and iterate with AI is going to be left behind. So here’s to the future of marketing, where AI is more than just a tool — it’s the key to creating more dynamic, responsive, and impactful marketing funnels.

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31 Companies With Really Catchy Slogans & Brand Taglines

Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do.

If you‘re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present.

But before we get into specific examples, let’s quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out.

Table of Contents

• What is a slogan?
• Slogan vs. Tagline
• What makes a great slogan?
• How to Write a Catchy Slogan or Tagline
• Catchy Business Slogans and Taglines

What is a slogan?

In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com's small business encyclopedia.

In many ways, they're like mini-mission statements.

Slogans are as essential to advertising as logos. While the latter visually represent a brand, slogans are verbal representations, which can make them snappier and easier to remember. Both formats grab consumers‘ attention more readily than a company’s name or product might.

The goal? To leave a key brand message in consumers‘ minds so that, even if they remember nothing else from an advertisement, they’ll be singing the slogan under their breath.

Slogan vs. Tagline

Although “slogan” and “tagline” tend to be used interchangeably, they serve two different purposes.

As I mentioned in Entrepreneur.com's definition above, a slogan identifies a product or company. So does a tagline, for that matter. Where these terms differ is in how they position a company in its industry.

• A slogan encompasses a company‘s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you'll see in the list below.
• A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: “When I see [tagline], I think [company].”

Featured Resource: 50 Slogan Writing Tips & Examples

Taglines are often next to the company‘s logo on official advertisements and are more specific to brand awareness than slogans.

Slogans carry a brand’s values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.

Your organization doesn't have to develop both a slogan and a tagline — it might succeed with just a solid, recognizable tagline.

But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan.

What makes a great slogan?

According to HowStuffWorks, a great slogan has most, or all, of the following characteristics:

1. It's memorable.

Is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief but strong few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

2. It includes a key benefit.

Ever heard the marketing advice, “Sell the sizzle, not the steak”? It means sell the benefits, not the features — which applies perfectly to slogans. A great slogan makes a company or product's benefits clear to the audience.

3. It differentiates the brand.

Does your light beer have the fullest flavor? Or maybe the fewest calories? What is it about your product or brand that sets it apart from competitors? (Check out our essential branding guide.)

4. It imparts positive feelings about the brand.

The best taglines use words that are upbeat.

For example, Reese‘s Peanut Butter Cups’ slogan, “Two great tastes that taste great together,” gives the audience good feelings about Reese‘s, whereas a slogan like Lea & Perrins’ “Steak sauce only a cow could hate,” uses negative words.

We could argue that the former leaves a better impression on the audience.

How to Write a Catchy Slogan or Tagline

1. Define your target audience.

Determine who your brand is targeting and research their preferences and needs.

This step is crucial as it allows you to build a message that resonates with them, differentiate your brand, adapt your tone and language, and target the right channels.

2. Demonstrate value.

Focus on the main benefits that your brand offers to its customers. This could include convenience, quality, affordability, innovation, or any other unique selling points.

By doing this, you can motivate customers to take action, whether it's making a purchase, exploring further, or developing a long-lasting relationship with your brand.

3. Keep it simple.

A successful slogan is short, impactful, and easy to remember. Strive for brevity while capturing the essence of your brand and its key benefits. Use powerful words, rhymes, alliteration, or wordplay to make it stand out.

4. Highlight brand personality.

Consider your brand's personality and tone. Is it playful, professional, or innovative? Reflect this personality in the slogan to create a cohesive and authentic message.

5. Use an emotional appeal.

Create an emotional connection with your target audience by tapping into their aspirations, desires, or pain points. Emotionally appealing slogans tend to be more memorable and resonate with consumers.

6. Test it out.

Once you've drafted a catchy slogan, share it with a sample group of people from your target audience to get their feedback.

Ask for their impressions, memorable elements, and overall understanding. Make necessary adjustments based on the feedback received.

Now that we've covered what a slogan is and what makes one great, here are examples of some of the best brand slogans of all time.

When you want a brand slogan you want to make sure they are memorable and that they bring your brand to life.

The right slogan will have key words that encapsulate what your brand is so that consumers will always have it in the back of their heads.

Below we have listed some business slogans that range from fast food, cars, essential items, pet essentials, etc. to show that a good slogan encapsulates being concise, catchy, and classic.

1. HobNobs: “One nibble and you’re nobbled”

HobNobs are an oaty British biscuit (cookie), some varieties of which are half-covered in milk or dark chocolate. (I recommend the milk chocolate ones, if you can find them.)

It launched in 1985 with the slogan, “One nibble and you’re nobbled.”

What I like: “One nibble and you’re nobbled” is fun to say — it’s just that simple. Even if you’re not familiar with the word “nobble” (it’s slang for “winning over to one’s side”), the alliteration is delightful and captures the playfulness of the brand and product.

2. Taco Bell “Live Más”

“Live Más,” or “live more,” was launched in 2012 as part of a Taco Bell brand revamp. In 2022, the brand partnered with Doja Cat to “redefine” Live Más as “celebrating that little bit of different that lives in all of us.”

What I like: “Live Más” can be interpreted in a fairly unserious way — life’s too short not to eat more tacos, a sentiment nobody could disagree with. But it can also take on a more serious exhortation to live life to the fullest, something that Taco Bell has backed up with the Live Más Scholarship, launched in 2016 by the Taco Bell Foundation.

3. CARFAX: “Show Me the CARFAX”

What I like: Riffing on a pop culture catchphrase (Jerry Maguire’s “Show me the money!), “Show Me the CARFAX” works as both an ad slogan and a practical reminder for car buyers.

4. Pirelli: “Power is Nothing Without Control”

What I like: Safety is surely the most important feature in a set of car tires, but how do you make “safety” sound more exciting than a minivan? By balancing it with the fun reason somebody would want Pirellis: fun.

5. VRBO: “Where Families Travel Better Together”

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Vacation rental company VRBO has successfully carved out a family-friendly niche within the hospitality sector. Their slogan and corresponding tagline ‘Travel Better Together’ work to drive their mission: to find every family a space to relax, reconnect and enjoy their time together.

What I like: VRBO’s tagline is not only catchy, but its focus on families sets them apart from the competition in the vacation rental space.

6. Dollar Shave Club: “Shave Time. Shave Money.”

The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it‘s safe to say that when it comes to marketing and advertising, this brand’s team knows what it's doing. And its slogan — “Shave Time. Shave Money.” — is an excellent reflection of their expertise.

What I like: This little quip cleverly incorporates two of the service‘s benefits: cost and convenience. It’s punny, to the point, and it perfectly represents the overall tone of the brand.

7. MasterCard: “There are some things money can‘t buy. For everything else, there’s MasterCard.”

MasterCard's two-sentence slogan was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and 46 languages.

The very first iteration of the campaign was a TV commercial that aired in 1997: “A dad takes his son to a baseball game and pays for a hot dog and a drink, but the conversation between the two is priceless,” wrote Avi Dan for Forbes.

“In a sense, ‘Priceless’ became a viral, social campaign years before there was a social media,” Dan explained. Today, “Priceless” is widely considered MasterCard's tagline — borne out of the longer mission-focused slogan stated above.

What I like: Each commercial elicits an emotional response from the audience, and I don’t mean the sound you just made when you heard that two baseball game tickets cost under $30.

That first TV commercial might remind you of sports games you went to with your dad, for example. Each advertisement attempted to trigger a different memory or feeling. “You have to create a cultural phenomenon and then constantly nurture it to keep it fresh,” MasterCard CMO Raja Rajamannar told Dan.

And nostalgia marketing like that can be a powerful tool.

8. M&M: “Melts in Your Mouth, Not in Your Hands”

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Here‘s one brand that didn’t need much time before realizing its core value proposition. At the end of the day, chocolate is chocolate. How can one piece of chocolate truly stand out from another? By bringing in the convenience factor, of course.

What I like: This particular example highlights the importance of finding something that makes your brand different from the others — in this case, the hard shell that keeps chocolate from melting all over you.

9. De Beers: “A Diamond is Forever”

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Diamonds aren't inherently worth much. In an astounding piece of journalism from 1982, Edward Jay Epstein wrote in The Atlantic that diamonds are “a mechanism for converting tiny crystals of carbon into universally recognized tokens of wealth, power, and romance.”

That’s largely thanks to a brilliant, multifaceted (see what I did there) marketing strategy designed and executed by ad agency N.W. Ayer in the early 1900s for its client, De Beers.

The four, iconic words “A Diamond is Forever” have appeared in every single De Beers advertisement since 1948, and AdAge named it the best slogan of the century in 1999.

What I like: It connects tiny crystals of carbon with the hopes and dreams that your relationship will last forever. It also helped discourage people from ever reselling their diamonds. (Mass reselling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves.) Brilliant.

10. Meow Mix: “Tastes So Good, Cats Ask for It by Name”

Meow meow meow meow ... who remembers this catchy tune sung by cats, for cats, in Meow Mix's television commercials? The brand released a simple but telling slogan: “Tastes So Good, Cats Ask For It By Name.”

What I like: This slogan plays off your cat’s natural chattiness around mealtime. It was not only clever, but it also successfully planted Meow Mix as a standout brand in a cluttered market (or is that meow-ket?).

11. Allstate: “You're in Good Hands With Allstate”

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If there’s one thing people want from an insurance company, it’s reliability. Who wouldn’t be put at ease after hearing "You’re in good hands with Allstate”? It’s worked so well the slogan has been in service for nearly six decades.

What I like: It has its roots in a real experience and real emotion. Davis Ellis came up with the slogan in 1950 after his daughter had a health scare. Remembering how being told “JoAnn [his daughter] is in good hands with Dr. Keyser” relieved his anxiety, Ellis was inspired to use the phrase in an ad campaign.

Variations of this phrase have been used in the company slogan ever since.

12. Ronseal: “It Does Exactly What It Says on the Tin.”

Ronseal is a wood stain and dye manufacturer from the United Kingdom, and its 20-year-old slogan, well, it does exactly what it promises.

What I like: Ronseal‘s slogan doesn't make lofty promises to its customers — it simply endorses a functional product. Too many companies try to break through the noise of their competitors by being so loud and ambitious, they forget what they stood for in the first place. Ronseal saw true value in basic reliability, and its customers do, too.

13. The Mosaic Company: “We Help the World Grow the Food It Needs”

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The Mosaic Company's slogan also happens to be its mission statement, which guarantees that this fertilizer maker‘s brand strategy aligns with the company’s main interests.

What I like: A great slogan looks past the needs of the company and even customers, and it describes how the product or service helps the community. “We Help the World Grow the Food It Needs” expresses not just what The Mosaic Company wants for its customers, but also what it wants for the world.

Taglines

When creating your brand tagline, you want to convey your value to customers (and potential customers) in just one or two sentences. The right tagline will be concise while still containing the brand’s promise.

Below are some taglines that I think are great examples of this.

14. Target: “Expect More. Pay Less.”

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Target has been using its tagline since 1994 and the brand has developed a dedicated following ever since. Its stores and branding makes people feel like it’s cut above other big-box stores.

What I like: This tagline embodies the experience of shopping at Target — more premium than its competitors, but with competitive prices. And it does that in just four words.

15. Nike: “Just Do It”

It’s a classic for a reason. “Just Do It” hovers over every product and event Nike creates or sponsors and has been synonymous with the brand for more than 25 years.

But it‘s unlikely Kennedy + Weiden, the agency behind this tagline, knew from the start that Nike would brand itself in this way. In fact, Nike’s product used to cater almost exclusively to marathon runners, which are among the most hardcore athletes out there.

The “Just Do It” campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a tagline that reflects their message and resonates with their target audience

What I like: “Just Do It” transformed the brand from just a seller of athletic apparel to a state of mind. It encourages even the non-athletes among us to put on a pair of running shoes and head outside.

16. Apple: “Think Different.”

This tagline was first released in the Apple commercial called “Here's to the Crazy Ones, Think Different,” a tribute to time-honored visionaries who challenged the status quo. The phrase itself is a bold nod to IBM’s campaign “Think IBM,” which was used at the time to advertise its ThinkPad.

Soon after, the tagline “Think Different” accompanied Apple advertisements all over the place, even though Apple hadn't released any significant new products at the time.

All of a sudden, people began to realize that Apple wasn't just any old computer; it was so powerful and so simple to use that it made the average computer user feel innovative and tech-savvy.

According to Forbes, Apple‘s stock price tripled within a year of the commercial’s release. Although the tagline has been since retired, many Apple users still feel a sense of entitlement for being among those who “think different.”

What I like: Favorably comparing your brand to figures like Martin Luther King, Jr. and Mahatma Gandhi is a helluva gamble (and one that I wouldn’t necessarily recommend today). But with Apple’s first “Think Different” ad, it established that its slogan had high stakes — it didn’t just make computers, it was a visionary company that challenged social norms.

17. L‘Oréal: “Because You’re Worth It”

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Who doesn‘t want to feel like they’re worth it? The folks at L'Oréal worked with the theory that women wear makeup in order to make themselves appear “beautiful” so they feel desirable, wanted, and worth it.

What I like: The tagline isn‘t about the product — it’s about the image the product can deliver for you. This message allowed L'Oréal to push a much more powerful message for something that many would consider frivolous or superficial.

18. California Milk Processor Board: “Got Milk?”

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While most people are familiar with the “Got Milk?” campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB) to combat the rapid increase in fast food and soft beverages.

The campaign was meant to bring some life to a “boring” product, ad executives told TIME Magazine.

The simple words “Got Milk?” scribbled above celebrities, animals, and children with milk mustaches ran from 2003 until 2014.

What I like: The campaign intentionally echoed the U.S. government’s recommendations to drink milk every day. Its simplicity and relatability have kept it memorable well past its expiration date.

19. BMW: “Sheer Driving Pleasure”

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BMW sells cars all over the world, but in North America, it was known for a long time by the tagline “The Ultimate Driving Machine.”

This phrase was created in the 1970s by a relatively unknown ad agency named Ammirati & Puris and was, according to BMW's blog, directed at Baby Boomers who were “out of college, making money and ready to spend their hard-earned dollars. What better way to reflect your success than on a premium automobile?”

What I like: BMW’s newer tagline, “Sheer Driving Pleasure,” is intended to reinforce the message that its cars' biggest selling point is that they are performance vehicles that are thrilling to drive. That message is an emotional one and one that justifies its higher prices for consumers looking for a fun ride.

20. Tesco: “Every Little Helps”

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“Every little helps” is flexible enough to fit in with any one of Tesco’s messages — it can refer to value, quality, service, and even environmental responsibility.

What I like: As Naresh Ramchandani wrote for The Guardian, this tagline is “perhaps the most ingeniously modest” slogan or tagline ever written. Tesco markets itself as a brand for the people, and a flexible, modest far-reaching slogan like this one reflects that beautifully.

21. Bounty: “The Quicker Picker Upper”

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Bounty paper towels, made by Procter & Gamble, has used its catchy tagline “The Quicker Picker Upper” for more than 50 years.

If it sounds like one of those sing-songy play on words you learned as a kid, that‘s because it is one: The tagline uses what’s called consonance — a poetic device characterized by the repetition of the same consonant two or more times in short succession (think: “pitter patter”).

Over the years, Bounty has moved away from this tagline in full, replacing “Quicker” with other adjectives, depending on the brand‘s current marketing campaign — like “The Quilted Picker Upper” and “The Clean Picker Upper.”

Although the brand is branching out into other campaigns, they’ve kept the theme of their original, catchy tagline.

What I like: Not unlike HobNobs’ catchy slogan, “The Quicker Picker Upper” is just a lot of fun to say. It conveys the brand promise in four words, and the consonance makes it easy to remember.

22. Lay‘s: “Betcha Can’t Eat Just One.”

Seriously, who here has ever had just one chip? While this tagline might not distinguish Lay’s from other crispy snacks, the company tapped into our truly human incapability to ignore crunchy, salty goodness when it’s staring us in the face. Carbs, what a tangled web you weave.

What I like: Notice how the emphasis isn‘t on the taste of the product. There are plenty of other delicious chips out there, but Lay’s tagline homes in on the relatability of snacking (and snacking and snacking).

23. Dunkin': “America Runs on Dunkin”

In April 2006, Dunkin‘ Donuts launched the most significant repositioning effort in the company’s history by unveiling a brand new, multi-million dollar advertising campaign under the tagline “America Runs on Dunkin.”

The campaign revolves around Dunkin' Donuts coffee keeping busy Americans fueled while they are on the go.

What I like: The new tagline takes a beloved regional coffee and doughnuts chain and makes it nation-wide in just four words. The press release nails it: “The new campaign is a fun and often quirky celebration of life, showing Americans embracing their work, their play and everything in between — accompanied every step of the way by Dunkin' Donuts.”

24. McDonald's: “I’m Lovin' It”

The “I‘m Lovin’ It” campaign was launched in 2003 and still stands strong today. Fun fact: The jingle's infamous hook — “ba da ba ba ba” — was originally sung by Justin Timberlake.

What I like: This is a great example of a tagline that resonates with the brand‘s target audience. McDonald’s food might not be the healthiest choice, but being healthy isn‘t the benefit McDonald’s is promising — it‘s that you’ll love the taste and the convenience.

25. The New York Times: “All the News That's Fit to Print”

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This one is my personal favorite. The tagline was created in the late 1890s as a movement of opposition against lurid journalism. The New York Times didn't stand for sensationalism. Instead, it focused on important facts and stories that would educate its audience. It literally deemed its content all the real “news fit to print.”

This helped the paper become more than just a news outlet, but a company that paved the way for credible news. The company didn't force a tagline upon people when it first was founded, but rather, it created one in a time where it was needed most.

What I like: This tagline works both literally and figuratively. And who can resist a good double entendre?

26. General Electric: “Imagination at Work”

You may remember General Electric‘s former tagline, “We Bring Good Things to Life,” which launched in 1979.

Although this tagline was well-known and well-received, the new tagline — “Imagination at Work” — shows how a company’s internal culture can revolutionize how it sees its own brand.

“‘Imagination at Work’ began as an internal theme at GE,” recalled Tim McCleary, GE‘s manager of corporate identity. When Jeff Immelt became CEO of GE in 2001, he announced that his goal was to reconnect with GE’s roots as a company defined by innovation.

This culture and theme resulted in a rebranding with the new tagline “Imagination at Work,” which embodies the idea that imagination inspires the human initiative to thrive at what we do.

What I like: GE’s tagline speaks to its customers, but it also nods to all the people who make the company what it is.

27. State Farm: “Like a good neighbor, State Farm is there.”

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The insurance company State Farm has a number of taglines, including “Get to a better State” and “No one serves you better than State Farm.” Additionally, the company updated its tagline to “We're here to help life go right.”

But State Farm‘s most famous tagline is the jingle, “Like a good neighbor, State Farm is there,” written in 1971 by none other than Barry “Copa, Copacabana” Manilow.

Often, customers need insurance when they least expect it — and in those situations, State Farm is responding in friendly, neighborly language.

What I like: These words emphasize State Farm's “community-first” value proposition — which sets it apart from the huge, bureaucratic feel of most insurance companies. Plus, it quickly establishes a close relationship with the consumer.

28. Maybelline: “Maybe she‘s born with it. Maybe it’s Maybelline.”

Can you sing this jingle in your head? Maybelline's ’90s tagline evokes glossy magazine pages and OG supermodels with long lashes staring straight down the lens

Maybelline changed its tagline to “Make IT Happen” in February 2016, inspiring women to “express their beauty in their own way.” Despite this change, the former tagline remains powerful and ubiquitous, especially among the many generations that grew up with it.

What I like: Maybelline, like L’Oreal, taps into emotion. Instead of focusing on superficial beauty, it zeros in on confidence.

29. The U.S. Marine Corps: “The Few. The Proud. The Marines.”

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While “Semper Fi” is one the U.S. Marine Corps' best-known mottos, it’s had a handful of top-notch recruiting taglines over the decades. These include “First to fight” starting in World War I and “We’re looking for a few good men” from the 1980s.

However, we'd argue that “The Few. The Proud. The Marines.” is among the best organization taglines out there. In 2007, it even earned a spot on Madison Avenue's Advertising Walk of Fame.

What I like: This tagline “underscores the high caliber of those who join and serve their country as Marines,” said Maj. Gen. Richard T. Tryon, former commanding general of Marine Corps Recruiting Command. It suggests that by joining the Marines, you’re joining an exclusive, elite club.

30. Capital One: “What’s in Your Wallet?”

Capital One launched its iconic “What’s in your wallet?” tagline in 2000. Since then, it’s been used in many of the credit card company’s ad campaigns, which have featured celebrity spokespeople like Samuel L. Jackson and Jennifer Garner.

What I like: The simplicity of asking “what’s in your wallet?” underscores the usefulness of a credit card over cash, but it also establishes Capital One as a premium brand for its customers.

31. Toyota: “Let’s Go Places”

In 2012, Toyota replaced its old tagline “Moving Forward” with its current one “Let’s Go Places.”

Upon the tagline’s launch, GVP of Toyota Division Bill Fay said, “the phrase conveys a dual meaning of physically going places and taking off an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives.”

What I like: “Let’s Go Places” invites you to explore and discover with Toyota, creating a stronger relationship between the brand and its consumers. This tagline encourages you to dream big and make moves, assuring you that Toyota will be there with you every step of the way.

A catchy slogan and tagline will make a difference in your business.

Now that you have delved into some classic and catchy slogans and taglines, it’s time to set your business up for success.

Remember a slogan and a tagline are similar but a slogan is used to sell an item whereas a tagline brings awareness to the item while being concise, catchy, and classic.

Both are essential when making sure your business will remain in the minds of consumers.

from Marketing https://blog.hubspot.com/marketing/brand-slogans-and-taglines

Any writer will tell you how hard it is to express a complex emotional concept in just a few words. But that’s exactly what great slogans and taglines do.

If you‘re looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans and taglines from both past and present.

But before we get into specific examples, let’s quickly go over what a slogan is, how it differs from a tagline, and what makes these branded one-liners stand out.

Table of Contents

• What is a slogan?
• Slogan vs. Tagline
• What makes a great slogan?
• How to Write a Catchy Slogan or Tagline
• Catchy Business Slogans and Taglines

What is a slogan?

In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com's small business encyclopedia.

In many ways, they're like mini-mission statements.

Slogans are as essential to advertising as logos. While the latter visually represent a brand, slogans are verbal representations, which can make them snappier and easier to remember. Both formats grab consumers‘ attention more readily than a company’s name or product might.

The goal? To leave a key brand message in consumers‘ minds so that, even if they remember nothing else from an advertisement, they’ll be singing the slogan under their breath.

Slogan vs. Tagline

Although “slogan” and “tagline” tend to be used interchangeably, they serve two different purposes.

As I mentioned in Entrepreneur.com's definition above, a slogan identifies a product or company. So does a tagline, for that matter. Where these terms differ is in how they position a company in its industry.

• A slogan encompasses a company‘s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you'll see in the list below.
• A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: “When I see [tagline], I think [company].”

Featured Resource: 50 Slogan Writing Tips & Examples

Taglines are often next to the company‘s logo on official advertisements and are more specific to brand awareness than slogans.

Slogans carry a brand’s values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.

Your organization doesn't have to develop both a slogan and a tagline — it might succeed with just a solid, recognizable tagline.

But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan.

What makes a great slogan?

According to HowStuffWorks, a great slogan has most, or all, of the following characteristics:

1. It's memorable.

Is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief but strong few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

2. It includes a key benefit.

Ever heard the marketing advice, “Sell the sizzle, not the steak”? It means sell the benefits, not the features — which applies perfectly to slogans. A great slogan makes a company or product's benefits clear to the audience.

3. It differentiates the brand.

Does your light beer have the fullest flavor? Or maybe the fewest calories? What is it about your product or brand that sets it apart from competitors? (Check out our essential branding guide.)

4. It imparts positive feelings about the brand.

The best taglines use words that are upbeat.

For example, Reese‘s Peanut Butter Cups’ slogan, “Two great tastes that taste great together,” gives the audience good feelings about Reese‘s, whereas a slogan like Lea & Perrins’ “Steak sauce only a cow could hate,” uses negative words.

We could argue that the former leaves a better impression on the audience.

How to Write a Catchy Slogan or Tagline

1. Define your target audience.

Determine who your brand is targeting and research their preferences and needs.

This step is crucial as it allows you to build a message that resonates with them, differentiate your brand, adapt your tone and language, and target the right channels.

2. Demonstrate value.

Focus on the main benefits that your brand offers to its customers. This could include convenience, quality, affordability, innovation, or any other unique selling points.

By doing this, you can motivate customers to take action, whether it's making a purchase, exploring further, or developing a long-lasting relationship with your brand.

3. Keep it simple.

A successful slogan is short, impactful, and easy to remember. Strive for brevity while capturing the essence of your brand and its key benefits. Use powerful words, rhymes, alliteration, or wordplay to make it stand out.

4. Highlight brand personality.

Consider your brand's personality and tone. Is it playful, professional, or innovative? Reflect this personality in the slogan to create a cohesive and authentic message.

5. Use an emotional appeal.

Create an emotional connection with your target audience by tapping into their aspirations, desires, or pain points. Emotionally appealing slogans tend to be more memorable and resonate with consumers.

6. Test it out.

Once you've drafted a catchy slogan, share it with a sample group of people from your target audience to get their feedback.

Ask for their impressions, memorable elements, and overall understanding. Make necessary adjustments based on the feedback received.

Now that we've covered what a slogan is and what makes one great, here are examples of some of the best brand slogans of all time.

When you want a brand slogan you want to make sure they are memorable and that they bring your brand to life.

The right slogan will have key words that encapsulate what your brand is so that consumers will always have it in the back of their heads.

Below we have listed some business slogans that range from fast food, cars, essential items, pet essentials, etc. to show that a good slogan encapsulates being concise, catchy, and classic.

1. HobNobs: “One nibble and you’re nobbled”

HobNobs are an oaty British biscuit (cookie), some varieties of which are half-covered in milk or dark chocolate. (I recommend the milk chocolate ones, if you can find them.)

It launched in 1985 with the slogan, “One nibble and you’re nobbled.”

What I like: “One nibble and you’re nobbled” is fun to say — it’s just that simple. Even if you’re not familiar with the word “nobble” (it’s slang for “winning over to one’s side”), the alliteration is delightful and captures the playfulness of the brand and product.

2. Taco Bell “Live Más”

“Live Más,” or “live more,” was launched in 2012 as part of a Taco Bell brand revamp. In 2022, the brand partnered with Doja Cat to “redefine” Live Más as “celebrating that little bit of different that lives in all of us.”

What I like: “Live Más” can be interpreted in a fairly unserious way — life’s too short not to eat more tacos, a sentiment nobody could disagree with. But it can also take on a more serious exhortation to live life to the fullest, something that Taco Bell has backed up with the Live Más Scholarship, launched in 2016 by the Taco Bell Foundation.

3. CARFAX: “Show Me the CARFAX”

What I like: Riffing on a pop culture catchphrase (Jerry Maguire’s “Show me the money!), “Show Me the CARFAX” works as both an ad slogan and a practical reminder for car buyers.

4. Pirelli: “Power is Nothing Without Control”

What I like: Safety is surely the most important feature in a set of car tires, but how do you make “safety” sound more exciting than a minivan? By balancing it with the fun reason somebody would want Pirellis: fun.

5. VRBO: “Where Families Travel Better Together”

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Vacation rental company VRBO has successfully carved out a family-friendly niche within the hospitality sector. Their slogan and corresponding tagline ‘Travel Better Together’ work to drive their mission: to find every family a space to relax, reconnect and enjoy their time together.

What I like: VRBO’s tagline is not only catchy, but its focus on families sets them apart from the competition in the vacation rental space.

6. Dollar Shave Club: “Shave Time. Shave Money.”

The folks at Dollar Shave Club have made their way onto quite a few of our lists here on the blog, and it‘s safe to say that when it comes to marketing and advertising, this brand’s team knows what it's doing. And its slogan — “Shave Time. Shave Money.” — is an excellent reflection of their expertise.

What I like: This little quip cleverly incorporates two of the service‘s benefits: cost and convenience. It’s punny, to the point, and it perfectly represents the overall tone of the brand.

7. MasterCard: “There are some things money can‘t buy. For everything else, there’s MasterCard.”

MasterCard's two-sentence slogan was created in 1997 as a part of an award-winning advertising campaign that ran in 98 countries and 46 languages.

The very first iteration of the campaign was a TV commercial that aired in 1997: “A dad takes his son to a baseball game and pays for a hot dog and a drink, but the conversation between the two is priceless,” wrote Avi Dan for Forbes.

“In a sense, ‘Priceless’ became a viral, social campaign years before there was a social media,” Dan explained. Today, “Priceless” is widely considered MasterCard's tagline — borne out of the longer mission-focused slogan stated above.

What I like: Each commercial elicits an emotional response from the audience, and I don’t mean the sound you just made when you heard that two baseball game tickets cost under $30.

That first TV commercial might remind you of sports games you went to with your dad, for example. Each advertisement attempted to trigger a different memory or feeling. “You have to create a cultural phenomenon and then constantly nurture it to keep it fresh,” MasterCard CMO Raja Rajamannar told Dan.

And nostalgia marketing like that can be a powerful tool.

8. M&M: “Melts in Your Mouth, Not in Your Hands”

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Here‘s one brand that didn’t need much time before realizing its core value proposition. At the end of the day, chocolate is chocolate. How can one piece of chocolate truly stand out from another? By bringing in the convenience factor, of course.

What I like: This particular example highlights the importance of finding something that makes your brand different from the others — in this case, the hard shell that keeps chocolate from melting all over you.

9. De Beers: “A Diamond is Forever”

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Diamonds aren't inherently worth much. In an astounding piece of journalism from 1982, Edward Jay Epstein wrote in The Atlantic that diamonds are “a mechanism for converting tiny crystals of carbon into universally recognized tokens of wealth, power, and romance.”

That’s largely thanks to a brilliant, multifaceted (see what I did there) marketing strategy designed and executed by ad agency N.W. Ayer in the early 1900s for its client, De Beers.

The four, iconic words “A Diamond is Forever” have appeared in every single De Beers advertisement since 1948, and AdAge named it the best slogan of the century in 1999.

What I like: It connects tiny crystals of carbon with the hopes and dreams that your relationship will last forever. It also helped discourage people from ever reselling their diamonds. (Mass reselling would disrupt the market and reveal the alarmingly low intrinsic value of the stones themselves.) Brilliant.

10. Meow Mix: “Tastes So Good, Cats Ask for It by Name”

Meow meow meow meow ... who remembers this catchy tune sung by cats, for cats, in Meow Mix's television commercials? The brand released a simple but telling slogan: “Tastes So Good, Cats Ask For It By Name.”

What I like: This slogan plays off your cat’s natural chattiness around mealtime. It was not only clever, but it also successfully planted Meow Mix as a standout brand in a cluttered market (or is that meow-ket?).

11. Allstate: “You're in Good Hands With Allstate”

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If there’s one thing people want from an insurance company, it’s reliability. Who wouldn’t be put at ease after hearing "You’re in good hands with Allstate”? It’s worked so well the slogan has been in service for nearly six decades.

What I like: It has its roots in a real experience and real emotion. Davis Ellis came up with the slogan in 1950 after his daughter had a health scare. Remembering how being told “JoAnn [his daughter] is in good hands with Dr. Keyser” relieved his anxiety, Ellis was inspired to use the phrase in an ad campaign.

Variations of this phrase have been used in the company slogan ever since.

12. Ronseal: “It Does Exactly What It Says on the Tin.”

Ronseal is a wood stain and dye manufacturer from the United Kingdom, and its 20-year-old slogan, well, it does exactly what it promises.

What I like: Ronseal‘s slogan doesn't make lofty promises to its customers — it simply endorses a functional product. Too many companies try to break through the noise of their competitors by being so loud and ambitious, they forget what they stood for in the first place. Ronseal saw true value in basic reliability, and its customers do, too.

13. The Mosaic Company: “We Help the World Grow the Food It Needs”

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The Mosaic Company's slogan also happens to be its mission statement, which guarantees that this fertilizer maker‘s brand strategy aligns with the company’s main interests.

What I like: A great slogan looks past the needs of the company and even customers, and it describes how the product or service helps the community. “We Help the World Grow the Food It Needs” expresses not just what The Mosaic Company wants for its customers, but also what it wants for the world.

Taglines

When creating your brand tagline, you want to convey your value to customers (and potential customers) in just one or two sentences. The right tagline will be concise while still containing the brand’s promise.

Below are some taglines that I think are great examples of this.

14. Target: “Expect More. Pay Less.”

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Target has been using its tagline since 1994 and the brand has developed a dedicated following ever since. Its stores and branding makes people feel like it’s cut above other big-box stores.

What I like: This tagline embodies the experience of shopping at Target — more premium than its competitors, but with competitive prices. And it does that in just four words.

15. Nike: “Just Do It”

It’s a classic for a reason. “Just Do It” hovers over every product and event Nike creates or sponsors and has been synonymous with the brand for more than 25 years.

But it‘s unlikely Kennedy + Weiden, the agency behind this tagline, knew from the start that Nike would brand itself in this way. In fact, Nike’s product used to cater almost exclusively to marathon runners, which are among the most hardcore athletes out there.

The “Just Do It” campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a tagline that reflects their message and resonates with their target audience

What I like: “Just Do It” transformed the brand from just a seller of athletic apparel to a state of mind. It encourages even the non-athletes among us to put on a pair of running shoes and head outside.

16. Apple: “Think Different.”

This tagline was first released in the Apple commercial called “Here's to the Crazy Ones, Think Different,” a tribute to time-honored visionaries who challenged the status quo. The phrase itself is a bold nod to IBM’s campaign “Think IBM,” which was used at the time to advertise its ThinkPad.

Soon after, the tagline “Think Different” accompanied Apple advertisements all over the place, even though Apple hadn't released any significant new products at the time.

All of a sudden, people began to realize that Apple wasn't just any old computer; it was so powerful and so simple to use that it made the average computer user feel innovative and tech-savvy.

According to Forbes, Apple‘s stock price tripled within a year of the commercial’s release. Although the tagline has been since retired, many Apple users still feel a sense of entitlement for being among those who “think different.”

What I like: Favorably comparing your brand to figures like Martin Luther King, Jr. and Mahatma Gandhi is a helluva gamble (and one that I wouldn’t necessarily recommend today). But with Apple’s first “Think Different” ad, it established that its slogan had high stakes — it didn’t just make computers, it was a visionary company that challenged social norms.

17. L‘Oréal: “Because You’re Worth It”

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Who doesn‘t want to feel like they’re worth it? The folks at L'Oréal worked with the theory that women wear makeup in order to make themselves appear “beautiful” so they feel desirable, wanted, and worth it.

What I like: The tagline isn‘t about the product — it’s about the image the product can deliver for you. This message allowed L'Oréal to push a much more powerful message for something that many would consider frivolous or superficial.

18. California Milk Processor Board: “Got Milk?”

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While most people are familiar with the “Got Milk?” campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB) to combat the rapid increase in fast food and soft beverages.

The campaign was meant to bring some life to a “boring” product, ad executives told TIME Magazine.

The simple words “Got Milk?” scribbled above celebrities, animals, and children with milk mustaches ran from 2003 until 2014.

What I like: The campaign intentionally echoed the U.S. government’s recommendations to drink milk every day. Its simplicity and relatability have kept it memorable well past its expiration date.

19. BMW: “Sheer Driving Pleasure”

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BMW sells cars all over the world, but in North America, it was known for a long time by the tagline “The Ultimate Driving Machine.”

This phrase was created in the 1970s by a relatively unknown ad agency named Ammirati & Puris and was, according to BMW's blog, directed at Baby Boomers who were “out of college, making money and ready to spend their hard-earned dollars. What better way to reflect your success than on a premium automobile?”

What I like: BMW’s newer tagline, “Sheer Driving Pleasure,” is intended to reinforce the message that its cars' biggest selling point is that they are performance vehicles that are thrilling to drive. That message is an emotional one and one that justifies its higher prices for consumers looking for a fun ride.

20. Tesco: “Every Little Helps”

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“Every little helps” is flexible enough to fit in with any one of Tesco’s messages — it can refer to value, quality, service, and even environmental responsibility.

What I like: As Naresh Ramchandani wrote for The Guardian, this tagline is “perhaps the most ingeniously modest” slogan or tagline ever written. Tesco markets itself as a brand for the people, and a flexible, modest far-reaching slogan like this one reflects that beautifully.

21. Bounty: “The Quicker Picker Upper”

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Bounty paper towels, made by Procter & Gamble, has used its catchy tagline “The Quicker Picker Upper” for more than 50 years.

If it sounds like one of those sing-songy play on words you learned as a kid, that‘s because it is one: The tagline uses what’s called consonance — a poetic device characterized by the repetition of the same consonant two or more times in short succession (think: “pitter patter”).

Over the years, Bounty has moved away from this tagline in full, replacing “Quicker” with other adjectives, depending on the brand‘s current marketing campaign — like “The Quilted Picker Upper” and “The Clean Picker Upper.”

Although the brand is branching out into other campaigns, they’ve kept the theme of their original, catchy tagline.

What I like: Not unlike HobNobs’ catchy slogan, “The Quicker Picker Upper” is just a lot of fun to say. It conveys the brand promise in four words, and the consonance makes it easy to remember.

22. Lay‘s: “Betcha Can’t Eat Just One.”

Seriously, who here has ever had just one chip? While this tagline might not distinguish Lay’s from other crispy snacks, the company tapped into our truly human incapability to ignore crunchy, salty goodness when it’s staring us in the face. Carbs, what a tangled web you weave.

What I like: Notice how the emphasis isn‘t on the taste of the product. There are plenty of other delicious chips out there, but Lay’s tagline homes in on the relatability of snacking (and snacking and snacking).

23. Dunkin': “America Runs on Dunkin”

In April 2006, Dunkin‘ Donuts launched the most significant repositioning effort in the company’s history by unveiling a brand new, multi-million dollar advertising campaign under the tagline “America Runs on Dunkin.”

The campaign revolves around Dunkin' Donuts coffee keeping busy Americans fueled while they are on the go.

What I like: The new tagline takes a beloved regional coffee and doughnuts chain and makes it nation-wide in just four words. The press release nails it: “The new campaign is a fun and often quirky celebration of life, showing Americans embracing their work, their play and everything in between — accompanied every step of the way by Dunkin' Donuts.”

24. McDonald's: “I’m Lovin' It”

The “I‘m Lovin’ It” campaign was launched in 2003 and still stands strong today. Fun fact: The jingle's infamous hook — “ba da ba ba ba” — was originally sung by Justin Timberlake.

What I like: This is a great example of a tagline that resonates with the brand‘s target audience. McDonald’s food might not be the healthiest choice, but being healthy isn‘t the benefit McDonald’s is promising — it‘s that you’ll love the taste and the convenience.

25. The New York Times: “All the News That's Fit to Print”

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This one is my personal favorite. The tagline was created in the late 1890s as a movement of opposition against lurid journalism. The New York Times didn't stand for sensationalism. Instead, it focused on important facts and stories that would educate its audience. It literally deemed its content all the real “news fit to print.”

This helped the paper become more than just a news outlet, but a company that paved the way for credible news. The company didn't force a tagline upon people when it first was founded, but rather, it created one in a time where it was needed most.

What I like: This tagline works both literally and figuratively. And who can resist a good double entendre?

26. General Electric: “Imagination at Work”

You may remember General Electric‘s former tagline, “We Bring Good Things to Life,” which launched in 1979.

Although this tagline was well-known and well-received, the new tagline — “Imagination at Work” — shows how a company’s internal culture can revolutionize how it sees its own brand.

“‘Imagination at Work’ began as an internal theme at GE,” recalled Tim McCleary, GE‘s manager of corporate identity. When Jeff Immelt became CEO of GE in 2001, he announced that his goal was to reconnect with GE’s roots as a company defined by innovation.

This culture and theme resulted in a rebranding with the new tagline “Imagination at Work,” which embodies the idea that imagination inspires the human initiative to thrive at what we do.

What I like: GE’s tagline speaks to its customers, but it also nods to all the people who make the company what it is.

27. State Farm: “Like a good neighbor, State Farm is there.”

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The insurance company State Farm has a number of taglines, including “Get to a better State” and “No one serves you better than State Farm.” Additionally, the company updated its tagline to “We're here to help life go right.”

But State Farm‘s most famous tagline is the jingle, “Like a good neighbor, State Farm is there,” written in 1971 by none other than Barry “Copa, Copacabana” Manilow.

Often, customers need insurance when they least expect it — and in those situations, State Farm is responding in friendly, neighborly language.

What I like: These words emphasize State Farm's “community-first” value proposition — which sets it apart from the huge, bureaucratic feel of most insurance companies. Plus, it quickly establishes a close relationship with the consumer.

28. Maybelline: “Maybe she‘s born with it. Maybe it’s Maybelline.”

Can you sing this jingle in your head? Maybelline's ’90s tagline evokes glossy magazine pages and OG supermodels with long lashes staring straight down the lens

Maybelline changed its tagline to “Make IT Happen” in February 2016, inspiring women to “express their beauty in their own way.” Despite this change, the former tagline remains powerful and ubiquitous, especially among the many generations that grew up with it.

What I like: Maybelline, like L’Oreal, taps into emotion. Instead of focusing on superficial beauty, it zeros in on confidence.

29. The U.S. Marine Corps: “The Few. The Proud. The Marines.”

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While “Semper Fi” is one the U.S. Marine Corps' best-known mottos, it’s had a handful of top-notch recruiting taglines over the decades. These include “First to fight” starting in World War I and “We’re looking for a few good men” from the 1980s.

However, we'd argue that “The Few. The Proud. The Marines.” is among the best organization taglines out there. In 2007, it even earned a spot on Madison Avenue's Advertising Walk of Fame.

What I like: This tagline “underscores the high caliber of those who join and serve their country as Marines,” said Maj. Gen. Richard T. Tryon, former commanding general of Marine Corps Recruiting Command. It suggests that by joining the Marines, you’re joining an exclusive, elite club.

30. Capital One: “What’s in Your Wallet?”

Capital One launched its iconic “What’s in your wallet?” tagline in 2000. Since then, it’s been used in many of the credit card company’s ad campaigns, which have featured celebrity spokespeople like Samuel L. Jackson and Jennifer Garner.

What I like: The simplicity of asking “what’s in your wallet?” underscores the usefulness of a credit card over cash, but it also establishes Capital One as a premium brand for its customers.

31. Toyota: “Let’s Go Places”

In 2012, Toyota replaced its old tagline “Moving Forward” with its current one “Let’s Go Places.”

Upon the tagline’s launch, GVP of Toyota Division Bill Fay said, “the phrase conveys a dual meaning of physically going places and taking off an adventure, while also expressing optimism and the promise of exciting innovation that enriches people’s lives.”

What I like: “Let’s Go Places” invites you to explore and discover with Toyota, creating a stronger relationship between the brand and its consumers. This tagline encourages you to dream big and make moves, assuring you that Toyota will be there with you every step of the way.

A catchy slogan and tagline will make a difference in your business.

Now that you have delved into some classic and catchy slogans and taglines, it’s time to set your business up for success.

Remember a slogan and a tagline are similar but a slogan is used to sell an item whereas a tagline brings awareness to the item while being concise, catchy, and classic.

Both are essential when making sure your business will remain in the minds of consumers.

via Perfecte news Non connection