Another personal obsession:Excited about Google’s new map ads? You should be!

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/excited-googles-new-map-ads-186543
via Mister Fire

Another personal obsession:Elon Musk and the rise of the social executive

What can marketers learn from Elon Musk's rabid following on Twitter? Columnist Chris Kerns dives into his Twitter feed to discover key tactics from his social activity.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/elon-musk-rise-social-executive-186059
via Mister Fire

Another personal obsession:Report: 93 percent of US baseball stadiums have deployed beacons

Sports teams that have deployed beacons and proximity technologies have seen an ROI as big as 40X in incremental revenue.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-93-percent-us-baseball-stadiums-deployed-beacons-186677
via Mister Fire

Another personal obsession:The path to one-to-one content marketing

How do you create content that's tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be applied to a people-based marketing strategy.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/nature-giving-left-brain-competencies-183503
via Mister Fire

Another personal obsession:7 ways to get to know your audience better

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/7-ways-get-know-audience-better-181862
via Mister Fire

Another personal obsession:The secret to intelligent growth: Know your customers

How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use customer intelligence to increase retention.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/secret-intelligent-growth-186071
via Mister Fire

Another personal obsession:MarTech Today: Monotype buys Olapic, the Intent Lab opens & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Why type provider Monotype bought UGC platform Olapic Jul 29, 2016 by Barry Levine According to the Monotype CEO, his company will now have one more...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-today-monotype-buys-olapic-intent-lab-opens-186654
via Mister Fire