Another personal obsession:Marketing Day: Adjust’s “SDK spoofing” solution, Febreze’s Super Bowl ad & Instagram Stories

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketing-day-adjusts-sdk-spoofing-solution-febrezes-super-bowl-ad-instagram-stories-233647
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Another personal obsession:Make 2018 a great year for your email program

What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/make-2018-great-year-email-program-231769
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Another personal obsession:GDN or DSP: How to decide

Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/gdn-dsp-decide-233051
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Another personal obsession:Adjust launches solution to battle new evolution of ‘SDK spoofing’ for app installs

The mobile attribution firm says this undiscussed kind of fraud can impact up to 80 percent of attributed installs in given campaigns.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/adjust-launches-solution-battle-new-evolution-sdk-spoofing-app-installs-233586
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Another personal obsession:Febreze aims to score another touchdown with this year’s #BleepDontStink Super Bowl LII ad

P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for Febreze.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/febreze-aims-score-another-touchdown-years-bleepdontstink-super-bowl-lii-ad-233516
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Another personal obsession:Instagram triples length of Story ads with carousel format

Brands including Netflix and Paramount have begun testing ads that include three photos or videos within Instagram’s Stories feed.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/instagram-triples-length-story-ads-carousel-format-233523
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Another personal obsession:MarTech All Access passes are here. Snatch yours up now & save $500!

MarTech® is the conference for executives and senior practitioners at the intersection of marketing, technology and management. Join us April 23-25 in San Jose. You’ll walk away with the insights, intelligence and strategies needed to drive digital transformation and improve customer experiences....

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/martech-access-passes-snatch-now-save-500-233327
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