Another personal obsession:What is the value of a ‘Like?’

Brands welcome social Likes, but what is their true worth? Columnist Brad O'Brien dives into the impact of a Like on a company's bottom line and how to incorporate it into your marketing strategy.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/what-is-the-value-of-a-like-212700
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Another personal obsession:Oracle adds chatbots, smarter recommendation engine to its Clouds

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/oracle-adds-chatbots-smarter-recommendation-engine-clouds-213213
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Another personal obsession:Why B2B needs artificial intelligence

It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/b2b-needs-artificial-intelligence-213097
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Another personal obsession:Facebook Marketplace update: 8% more spend is being pushed to Audience Network

Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-marketplace-update-spend-pushed-audience-network-212485
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Another personal obsession:With new funding & a growing userbase, Quora makes its pitch to advertisers

Company doubles its ad sales team and preps for advertiser growth as userbase nearly doubles in the past year.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/quora-makes-pitch-to-advertisers-213185
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Another personal obsession:Facebook begins retargeting potential travelers with ads featuring flight info

Facebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-begins-retargeting-potential-travelers-ads-featuring-flight-info-212942
via Mister Fire

Another personal obsession:iSpot launches TV conversion analytics to tie TV ads to digital actions

The solution shows how TV ad views drive digital outcomes in granular detail.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ispot-launches-tv-conversion-analytics-tie-tv-ads-digital-actions-212985
via Mister Fire