Another personal obsession:Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be "real" and "human" often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. The post Brands strive for authenticity as audiences turn a skeptical eye toward ads appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/brands-strive-for-authenticity-as-audiences-turn-a-skeptical-eye-toward-ads-236295
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