When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s important is a challenge.
Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter.
In this blog post, we provide tips and tricks for creating a newsletter that delivers value to subscribers and include examples of exemplary newsletters, explaining what makes them work.
The curation serves to level up the journalistic quality of your content, which results in two things:
- Increases the value you provide.
- Improves your authority and credibility in your audience's eyes.
When people first start doing email marketing, they often assume they need an email newsletter. However, newsletters are only effective when done well.
"It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different — people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.
And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn't great for you, your metrics, or your company's success.
So if you're thinking about creating an email newsletter, keep on reading. In this post, we'll cover:
- Ideas to make your newsletter an effective one.
- Design tips that help ensure a great reading experience.
- Examples of newsletters that are crushing it (to draw inspiration from).
Email Newsletter Ideas
Email newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company.
Of course, you don't want to create a newsletter just to create one — instead, you should thoroughly research what your audience might prefer and what your company is well-suited to offer.
You're in luck if you're looking for general email newsletter inspiration. Here's a list of some of our favorite ideas for email newsletters:
- Round-up of popular or recent blog posts or videos.
- New job openings at your company.
- New case studies or product launches.
- Membership/customer deals and promotions.
- New best practices or tips.
- Industry news.
- Quotes.
- Recent survey results related to your industry.
- Internal employee news, including anniversaries, promotions, and birthdays.
- Listicles (e.g., "10 Best Vacation Spots of 2020" if you work for a travel publication).
- A team spotlight with pictures and bios.
- Photos or stories customers have shared.
- Behind the scenes at your company or interviews with company executives.
- Monthly business recap.
- New training opportunities.
- Frequently Asked Questions (FAQs) and answers.
- Upcoming webinars or recordings of past webinars.
Next, let's explore some newsletter designs to inspire the aesthetic of your newsletter.
Featured Guide: Email Newsletter Design Examples Lookbook
Learn how to build an email newsletter from scratch, and see dozens of email newsletter examples from real businesses with this free guide.
Email Newsletter Design
While you can get creative with the structure of your email newsletter, the general anatomy typically includes:
- Your logo or masthead.
- A featured image and other eye-catching visuals.
- Top stories.
- Additional content and promotions following.
- An email footer with social links and subscription information.
From a design standpoint, your company's newsletter should truly reflect your brand.
For instance, if your website features a minimalist design and clean, plain black-and-white text, you don't want to create a super colorful newsletter, which might confuse new subscribers.
However, there are a few best practices you can employ to ensure your design is up-to-par regardless of your audience's preferences:
- Clean, crisp images (no blurry images).
- Text (use same text throughout), company logo, and icons.
- Try filters, memes, or videos.
- Make the call-to-action (CTA) clear and obvious — and just have one (e.g., "Click here to shop" or "Click here to read").
- Create a hierarchy with a CTA early on.
- Mobile-responsive.
- Test the length of your newsletter to ensure it's not too short or too long for your audience.
Of course, the design of your newsletter will depend on your brand, as well as the message.
For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it's a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter.
You'll want to A/B test whichever design(s) you choose to ensure they resonate with your audience.
I'd also recommend looking into pre-made templates if you're not familiar with designing emails. If you're a HubSpot customer, you'll have a bunch of pre-made templates in the email tool.
However, if you're still unsure about your newsletter design, there's nothing better than looking at examples for further inspiration.
Take a look at the following newsletters that knocked it out of the park, and consider using some of their design elements as inspiration for your own.
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Each newsletter on this list is fabulous for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional CTAs — but all are exceptional at solving for their subscribers' needs.
1. The Hustle
The Hustle is a daily newsletter that promises "business and tech in 5 minutes or less."
While there are a ton of business and tech newsletters out there, what makes The Hustle remarkable is its tone at the intersection of informational and hilarious.
Take two of their most notable headlines from 2021 as an example:
- "Inside the world’s most booked Airbnb."
- "How Bob Ross paintings became a coveted investment."
What we like: Despite targeting the business and tech culture, The Hustle often uses informal language such as “dude” or “damn” in its newsletter pertaining to millennials. Plus, the use of puns and smart humor in the headings and content makes this email newsletter the favorite of startups and entrepreneurs.
The Hustle also allows subscribers to customize the content they receive to fit their interests (see the "Snippets" section in the example above).
The majority of The Hustle’s readers are hoping to scale their startups or are looking for a business idea. The witty tone blended with knowledgeable insights makes it one of the most effective and most-read email newsletters in this competitive niche.
Further, the newsletter is structured with the best stories at the top. And the best part: The stories don’t start with dull and boring titles but captivating ones.
The formula of great content + unique tone + personalization works well for The Hustle's audience as they've grown to more than 1.5 million subscribers.
The Hustle stands out from others in terms of its style and unique content. It doesn’t target only startups and entrepreneurs but has also grabbed massive eyeballs from company execs, growth managers, salespeople, and marketers.
Best for: That said, it isn’t just limited to the tech niche. SaaS businesses can also imitate this type of email newsletter to address industry problems, potential solutions, and benefits to reach out to the masses.
2. Atlas Obscura
Atlas Obscura’s newsletter does more than provide travel recommendations — it also delivers compelling stories about the world to your inbox.
Atlas Obscura is a perfect email newsletter guide for frequent travelers who want to explore off-beat locations around the globe.
What we like: With stories like “Spotting Squid in the Tides of Oahu” and “Dreaming of Spaghetti and the Sea,” the Atlas Obscura newsletter is a portal for exploration.
They do an excellent job of writing attention-grabbing headlines and finding unexpected, delightful details — library apartments, haunted coffee, and 19th-century skulls are just a few examples.
Their unique value proposition lies in the quirky subject and the short but captivating headlines like “Deadly Shortcuts” and “World’s Oldest Edible Ham.”
What’s most appealing about this newsletter is the style and story plots. As a reader, you won’t feel dull peeking into any of the mysterious travel tales.
Combining interesting stories, captivating photos, and incredible destinations, the Atlas Obscura newsletter reels in the reader.
Along with the interesting content that they cover, one thing that sets Atlas Obscura apart is its flexibility in choosing newsletter types. The site offers six different types of newsletters, including weekly, daily, or twice a week.
It’s a win-win situation for both the readers and newsletter provider.
Best for: Atlas Obscura is a great inspiration for businesses with large audiences and a wide variety of topics to cover. Notice how they have categorized the topics based on locations, archives, and even podcasts.
Businesses covering such large topics can segment their audiences by allowing them to navigate the resources that they want to read.
3. Buffer
Buffer does a great job at keeping the newsletter concise, making it easy for readers to get the knowledge they need with a skim.
They understand that readers want to catch up on the fast-paced and ever-changing social media landscape, so they break down the newsletter into easily navigable sections and short phrases.
What we like: The newsletter is packed with information without feeling overwhelming due to its simple and organized structure.
One thing worth noticing is its simple yet powerful design. At the core, it has a white background with basic fonts that are spaced and include bullets.
Furthermore, Buffer’s newly revamped email newsletter has a short yet powerful intro that covers an index of what’s included in this email.
Another noteworthy thing is their “zero-click content.” Instead of summarizing various topics with a “Read More” CTA, the email shares a single cover story with a large description and a CTA that says “Dive Deeper.” It’s a great way to interest your readers in a single topic instead of distracting them with multiple blog posts.
What’s most effective is their social media manager’s advice at the end that most businesses will love to turn their attention to.
Buffer’s newsletter is a perfect example of how to gain more subscribers using a simple design but powerful content and structure.
Best for: SaaS businesses that want to bring their visitors to their blogs can look up to Buffer’s newsletter strategy. Moreover, the latest trends and industry insights can interest the readers in further reading.
4. The Washington Post The 7
The news is overwhelming and trying to scroll through Twitter to catch up on what’s happening can lead to distractions. The Washington Post understands this and created “The 7” to break down the seven most important stories of the day.
The idea of the two supposed “dead media” — news and email — coming together to deliver something valuable makes this newsletter worth reading.
What we like: The newsletter is memorable because you can expect exactly seven stories to be sent to your inbox every weekday morning. And it takes merely three minutes to cover this 400-word newsletter.
The listicle format makes the newsletter skimmable. Under each story, they include bulleted points like “why this matters,” “why now,” and “the numbers” to get the point across succinctly. Complex news is made digestible.
What you’ll love most about this newsletter is its short yet informative and detailed articles. What sets this newsletter apart from others is its end goal, which is to get more readers to consume the content from the newsletter instead of jumping on the site.
Lastly, the heavy heading texts followed by thin fonts and a clear CTA make this newsletter sober yet effective.
Best for: Newsletters that are focused on delivering lots of succinct content to their readers should follow this example. Whether it’s news, blog posts, or stories, making your content easily digestible is key for a successful newsletter.
5. Phrasee
Phrasee’s weekly newsletter is as informative as it is delightful. They deliver curated articles accompanied by fun graphics, GIFs, and memes.
Their tone is personable and lively, almost like the newsletter could fit in on social media. With their unique and daring tone, they know how to stand out from the crowd.
What we like: What we love about this newsletter is its fun-filled intro. Notice how they start with homophones to engage their readers to read further.
In another newsletter, they use a crisp and engaging tone to update readers about the conference — “Some of the Phrasee team is off to Miami today for this conference. It's actually worked out quite well, as our CCO Stefan was able to break out his wardrobe from his heydey, 1986. Here's a live action shot of him on the beach.”
There is no hard selling or forced CTAs to get you to buy something. Instead, they share various topics from their blogs ranging from travel marketing to fearful GDPR.
Lastly, their logs change every time with different characters and memes.
Best for: Phrasee is a perfect example of a newsletter for ecommerce businesses that don’t want to hard sell but focus more on quality readers rather than quantity.
6. The New York Times Cooking
A picture is worth a thousand words, says the adage. This couldn’t be truer for newsletters — if your content lends itself to imagery, use it to your advantage like
The New York Times Cooking newsletter. The New York Times may be known for delivering news, but it also has a robust cooking section packed with creative, multicultural recipes that are beautifully photographed.
Highlighting new recipes from different chefs, The New York Times Cooking newsletter is never stale. They expertly include a variety of recipes so readers get value out of finding something new to try.
What we like: As you open the newsletter, you are welcomed with a mouth-watering image that will entice you to scroll down further.
The long blog text is engaging, personal, and conversational for the readers. However, the newsletter is shorter than other similar magazine newsletters. This email newsletter wins in its yummy visuals and enriching content.
Plus, the clean and uncluttered design makes reading more skimmable.
Best for: This newsletter styling is perfect for businesses that use more visuals than texts to engage with their readers. For instance, a graphic design or fashion company may want to display more visuals and appealing elements than text.
7. Quartz Daily Brief
The Quartz Daily Brief provides a rundown of must-know news, Quartz’s most popular stories, and other interesting highlights about the economy.
What we like: The newsletter is straightforward, like a brief, without being dry, with visuals like charts to help pique the reader’s interest.
Sections for need-to-know news, what to watch for, top reads, and surprising discoveries keep things organized. The breadth of material means the reader can choose from a variety of topics to further investigate.
Though the newsletter has no visuals, it doesn’t feel dry or boring for the reader at any point. What differentiates it further from similar newsletters is the lack of index or heavy font headlines.
Yet that doesn’t turn away the reader. The same-sized but bold text points out that the stories are addressed to the readers individually. Quartz Daily uses a formal yet provocatively interesting tone that allures readers upon first read.
Further, readers are tempted to read each section because of the engaging insights and enriching content. Lastly, there are not many links that distract the readers from scrolling further.
Best for: Here’s another great example of newsletters heavily focused on sharing written content, whether it is news, blog posts, or stories. Keep the focus on the content while making it easy for readers to navigate and consume.
8. Moz Top 10
Moz Top 10 is a semi-monthly roundup of top pieces of content about marketing. Essential to any marketer, Moz Top 10 links to key marketing content with actionable insights. The content is not just their own; they also link to external sources.
Moz Top 10 is perfect for busy marketers who would choose to discard the daily digests from their inboxes. Moz sends out a newsletter every two weeks with exactly 10 new stories to share.
What we like: From a design point of view, the newsletter resembles Moz’s styling and brand image. Readers can easily navigate the newsletter from its color palette.
To take things to the next level, Moz uses the first person to make the content more friendly. Finally, their end goal is not just to send visitors to Moz's blog but to add value for the readers.
The newsletter provides examples of digital marketing and SEO content, including how brands can take stands on issues and backlink index comparisons.
Best for: Personal and insightful newsletters like this can be replicated by digital marketing agencies that don’t merely aim to push traffic to their website. Consider sending targeted news on a regular basis with more time in between. This allows readers to find the value in your content without being overwhelmed.
9. Vox Sentences
Sentences is a nightly email meant to quickly get its readers up to speed on the best stories from the day. The content ranges from the day's top news to fun stories from all over the web.
What we like: What’s amazing about this nocturnal newsletter is its content curation. Instead of hopping on to different sources, readers can collectively read news from a single source.
They do a great job balancing their own content with external sources, and the stories they choose are always really high quality.
Just like Atlas Obscura, Vox Sentences offers various newsletters for its audiences. Before subscribing, they can get a sneak peek of what’s covered inside the newsletter.
What makes it most effective is the time they send out the newsletter. They understand that many audiences don’t prefer reading content in the morning, so why not evening or night?
Finally, the white background blends well with yellow CTAs to add a captivating flare.
Best for: This text-rich email newsletter style is perfect for businesses that have multiple categories and insightful stories to share among readers.
10. TheSkimm
If you want to stay up on what’s happening in the world and have some delightful writing delivered to your inbox first thing in the morning, look no further than TheSkimm.
It's a daily roundup of what's happened in the news in short, punchy paragraphs.
The best part? You don't have to click out of the email to read the news if you don't want to — although they do link to their sources if you want to read further.
What we like: As evident from their logo, TheSkimm puts more focus on women than men. That’s why this newsletter has more women subscribers between the ages of 22 to 34 than any other group.
What follows next is the curated content that’s skimmable and divided into nice bits and pieces. Finally, the newsletter uses fewer links and no screaming CTAs to direct their readers to the blog.
For your own email marketing, TheSkimm is the place to go if you're looking for writing inspiration or for emails without much visual content.
Best for: Businesses can learn the art of being engaging without any visuals or hard selling from this email newsletter. Businesses with a narrow niche but a large pool of content can leverage the styling and tonality of this email newsletter type.
11. Below the Fold
Below the Fold is a weekly newsletter from Acciyo that surfaces important and interesting stories that simply aren't making headlines due to the crowded, never-ending news cycle we all experience day in and day out.
Acciyo's editorial team handpicks great news stories that they believe deserve "front-page love" but are being beaten out by an "infinite scroll of breaking headlines" — stories that range from how investors are profiting from emergency room bills to how one Mexican company turned prickly pear into sustainable fuel.
What we like: The editors at Below the Fold “unfold” the news stories in the form of conversational storytelling. The newsletter establishes a relationship with readers using a friendly tone.
The long, crispy headlines set the initial stage for the readers to dive in further. Their editorial team collects information from various reputable sources to build the final content.
They understand the importance of using bold words and sentences. And that’s why they bold the sentences that matter most to readers.
Best for: The copy of Below the Fold offers a great example of how to share substantial content in a compelling way through storytelling. If you want to draw your readers in through stories, take a deeper look at this newsletter.
12. The Ringer
Remember Grantland, the sports and pop culture blog owned by ESPN that was started by sports journalist Bill Simmons? In October 2015, ESPN announced it would be ending the publication of Grantland.
Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer.
Although The Ringer is written and run by many former Grantland employees, it's a different project than Grantland was.
Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. Jon Favreau, a former speechwriter for President Barack Obama, is among the contributors.
I like how focused they are on experimentation: "We want to have fun, take chances, analyze, theorize, obsess, and try not to take ourselves too seriously," said Editor-in-Chief Sean Fennessey.
Another differentiator? The Ringer's website was developed in partnership with publishing platform Medium — which means the newsletter reflects that clean, minimal design.
What we like: The Ringer is a one-of-a-kind newsletter for tech, sports, and pop culture. What we love most about this newsletter is its diverse content covering discussion forums and top stories from sports professionals.
The short snippets of text with external links provide value to the readers.
This type of email is great for engaging the audience in a discussion thread. Further, the “share and subscribe” button provides more value to the audience.
The editorial team at The Ringer uses a formal and informative tone to engage with its sports-buff audience.
Best for: This type of newsletter works well for businesses that have audiences interested in long discussion threads apart from spending some time on informative blogs and articles.
13. The Marginalian
The Marginalian (previously called Brain Pickings) is one of the most interesting newsletters out there. In fact, The Marginalian’s founder and writer, Maria Popova, calls it an "interestingness digest." It’s a record of the week’s most interesting articles and pieces focused on art, literature, and philosophy.
Every Sunday morning, subscribers get the past week's most unmissable articles about creativity, psychology, art, science, design, and philosophy — a wide variety of topics that appeal to a wide audience. At its core, it explores what it means to live a good life.
The Marginalian extends the marginal thinking of audiences with thought-provoking subjects. This long-text newsletter covers diverse topics with clear visuals.
What we like: What sets it apart is its conversational yet formal tone. While using casual phrasing, the editorial team at The Marginalian uses advanced vocabulary (so you might need a dictionary by your side).
From the design point of view, the newsletter closely resembles the website. Both the website and newsletter provide similar experiences in terms of font, color, and spacing.
The white background perfectly complements the yellow CTAs and red heading texts.
Best for: If you want to offer a seamless reading experience with a clear CTA at the end, The Marginalian is a great example of how to do this. Lead your audiences to the end with a few hyperlinks, finally offering them the click.
14. The New Yorker Recommends
The New Yorker Recommends is a weekly newsletter highlighting what their staff reads, watches, and listens to. It is packed with curated recommendations for books, movies, TV shows, and music.
The core strength of this newsletter lies in its content. Every week, the editors at The New York Recommends pick a topic from its archives and craft it into a story.
Having staffers select their own recommendations gives this newsletter a personalized, hand-curated feel that helps readers connect with the content.
What we like: What we love about this newsletter is its initial long-form story followed by a few recommendations at the second fold of the newsletter.
The newsletter is most effective as it first personalizes the tone and builds a relationship with its audience. Thereafter, they share the most popular recommendations, such as events and best books to read.
Just like National Geographic, The New Yorker Recommends has multiple newsletter options to choose from. Apart from the daily and weekly newsletters, they offer satirical or humor-rich email newsletters.
Best for: This type of newsletter example is perfect for businesses that have a large audience, even if it's a broad niche. Let’s say, a blog that’s focused on the reviews and recommendations for SaaS products can personalize the content and create multiple newsletters around different subjects.
15. Polygon Patch Notes
Polygon Patch Notes shares the staff’s picks for new movies, TV shows, video games, comics, manga, and tabletop RPGs. The newsletter also links to a free new game and highlights top stories on Polygon, ranging from reviews to guides.
The mix of curated staff picks and top stories in a simple format makes this an easy-to-digest newsletter.
Polygon Patch Notes also employs a personable tone, making the read relatable and fun rather than overly businesslike and bland.
What we like: There are a lot of things to love in this short newsletter. First, the starting sentence is concise yet engaging.
Second, they share top stories in a second person, conversational tone. The hyperlinks in the newsletter are natural and align well with the content.
Further, the blend of the brand's color palette with the light fonts makes it perfect to read for the eyes. Finally, what makes it most effective is the review and recommendation around a single show, game, or topic.
Best for: This design is great for newsletters focused on a niche topic, aiming to catch reader attention to direct them to your blog.
16. Apple News+ Audio
The mobile-first format for Apple News+ Audio capitalizes on people’s increasing reliance on smartphones — according to Pew Research Center, 85% of Americans have a smartphone.
What we like: The format is also interesting. Rather than solely delivering updates with text, subscribers can listen to audio. It makes sense, given that the newsletter highlights the best Apple News+ Audio stories. Including the icon with a link to listen makes it easy for subscribers to dive into a story.
Unlike other magazine and publisher newsletters, Apple News does not start with a captivating intro. Instead, they use visuals such as GIFs or images to grab the reader’s attention.
The newsletter shares news across various categories, including technology, sports, culture, politics, and economy. The best part: You can also find unread topics that are specifically curated for Apple News readers.
Though the heading is formal and to the point, the description gives enough of an idea to the reader about “why this story is worth reading.”
Best for: Businesses can imitate the audio feature from Apple's weekly digest. With over 68% of the US population preferring audio over text, it makes sense to leverage audio listening features in your newsletter.
17. Medium
Medium is a blog-publishing platform that has been continuously building momentum since its launch in 2012.
Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day.
What we like: Of course, that means there's a lot of content for the average person to filter through. To help bring great content to the surface, Medium uses email newsletters. And after I open this newsletter every day, I end up going to visit several Medium posts without fail. (Mission accomplished for Medium, right?)
Here's why: The newsletter feels pretty minimal. Because of the way that Medium uses colors and section dividers, they're able to give you a ton of content in one email without it feeling overwhelming.
Plus, they offer both a daily and a weekly version of the digest, allowing users to opt in for the email frequency they feel most comfortable with.
Best for: Digest newsletters can learn from this design, as it gives readers the option of how frequently they want to receive it.
18. The Strategist
From New York Magazine, The Strategist curates deals, shopping advice, and discounts.
The newsletter does a great job of including relevant shopping information, paying attention to the trends. The Strategist also includes a wide variety of products and services to shop for, casting a wide net.
What we like: The newsletter starts with different sections covering the best deals and discounts, followed by top stories from around the world.
The Strategist is a perfect example of an effective email structure with a simplistic design. The writing style is personal (second person) blended with relevant visuals.
Though the Strategist covers various discounts and deals, it doesn’t fluff the newsletter merely with the deals. Instead, they share stories about various social issues and topics about what’s going on around the globe.
Best for: The newsletter works well for ecommerce sites, deals, and discount retailers that release weekly offers for their audiences. Plus, the insightful news and stories offer relevant, valuable content to subscribers.
19. Voluum
Our next best newsletter example in the list comes from Voluum, an ad tracker tool for publishers. The monthly newsletter covers the monthly round-up in a casual and engaging tone.
The newsletter is an amazing example of how to engage the audience with subtle design. From the design point of view, the newsletter offers a simplistic white background with bold portions of text.
What we like: The newsletter kicks off with a delightful email opener line followed by humorous elements like GIFs or memes. What adds more value to the newsletter is the use of emojis that compels the audience to stop and read.
Finally, you will find a collection of the best and most valuable blogs from the month. The personalized CTA at the end helps boost conversions or convert more subscribers into site visitors.
This approach makes the reader feel like they’re going to gain something by clicking there.
Best for: Voluum is the perfect inspiration for SaaS businesses that want to give their audience every nitty gritty of what happened in the past month, including product upgrades, new features, the latest deals, and industry insights.
20. Workable
One of the best business newsletters is from Workable. One thing that distinguishes Workable from other brands is they use the same set of colors across social media, website, and email designs.
What we like: What we love most about this weekly newsletter is its personable tone. The readers receive emails from a personal email address. Plus, they also get to see the sender of the newsletter with an image at the bottom.
The tone of the copy is actionable and direct. In the first fold of the email, they address a problem, while the second fold of the email provides a potential solution with some recent trends and numbers.
The most effective element of this newsletter is its logo and vibrant images that tune well with the headings. The text in the newsletter is more conversational and approachable.
Finally, the CTAs in trademark green with concise text send out a loud and clear message without being pushy.
Best for: This newsletter is a great inspiration for businesses that want to send more readers to their blogs naturally. If they have a problem–solution email in mind, Workable is their best bet to learn from.
21. G2
The last on the list is G2’s monthly digest which is known for its consistent email design.
This email newsletter takes the readers to another level of personalization. Email personalization allows you to connect better with your readers, helping you achieve various goals from a single email.
What we like: The title of the newsletter starts with the reader’s name on a glossy blue background. What‘s worth noticing in the newsletter is the smart segmentation of sections that include blogs and articles, industry tips, and some amazing deals.
From a design perspective, the segmented sections create a clean and tidy newsletter.
The colorful deals section piques the reader’s interest as they scroll down. Though the newsletter is short, it conveys information and covers various topics succinctly.
In the footer, there are social media icons that can boost social media following. And a link to their help center makes this newsletter more valuable for readers.
Best for: Various ecommerce businesses can replicate the email structure and sections of this email newsletter, such as the customer insights, “leave a review” button and some valuable content at the end.
Creating an Email Newsletter Your Subscribers Love
Even though newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.
We hope these examples give you some quality inspiration so you can create newsletters your subscribers love to get in their inboxes.
from Marketing https://blog.hubspot.com/marketing/email-newsletter-examples-list
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s important is a challenge.
Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter.
In this blog post, we provide tips and tricks for creating a newsletter that delivers value to subscribers and include examples of exemplary newsletters, explaining what makes them work.
The curation serves to level up the journalistic quality of your content, which results in two things:
- Increases the value you provide.
- Improves your authority and credibility in your audience's eyes.
When people first start doing email marketing, they often assume they need an email newsletter. However, newsletters are only effective when done well.
"It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different — people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.
And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn't great for you, your metrics, or your company's success.
So if you're thinking about creating an email newsletter, keep on reading. In this post, we'll cover:
- Ideas to make your newsletter an effective one.
- Design tips that help ensure a great reading experience.
- Examples of newsletters that are crushing it (to draw inspiration from).
Email Newsletter Ideas
Email newsletters can include a weekly round-up of blog posts, case studies regarding your product or service, upcoming company events and webinars, or even a behind-the-scenes look at your company.
Of course, you don't want to create a newsletter just to create one — instead, you should thoroughly research what your audience might prefer and what your company is well-suited to offer.
You're in luck if you're looking for general email newsletter inspiration. Here's a list of some of our favorite ideas for email newsletters:
- Round-up of popular or recent blog posts or videos.
- New job openings at your company.
- New case studies or product launches.
- Membership/customer deals and promotions.
- New best practices or tips.
- Industry news.
- Quotes.
- Recent survey results related to your industry.
- Internal employee news, including anniversaries, promotions, and birthdays.
- Listicles (e.g., "10 Best Vacation Spots of 2020" if you work for a travel publication).
- A team spotlight with pictures and bios.
- Photos or stories customers have shared.
- Behind the scenes at your company or interviews with company executives.
- Monthly business recap.
- New training opportunities.
- Frequently Asked Questions (FAQs) and answers.
- Upcoming webinars or recordings of past webinars.
Next, let's explore some newsletter designs to inspire the aesthetic of your newsletter.
Featured Guide: Email Newsletter Design Examples Lookbook
Learn how to build an email newsletter from scratch, and see dozens of email newsletter examples from real businesses with this free guide.
Email Newsletter Design
While you can get creative with the structure of your email newsletter, the general anatomy typically includes:
- Your logo or masthead.
- A featured image and other eye-catching visuals.
- Top stories.
- Additional content and promotions following.
- An email footer with social links and subscription information.
From a design standpoint, your company's newsletter should truly reflect your brand.
For instance, if your website features a minimalist design and clean, plain black-and-white text, you don't want to create a super colorful newsletter, which might confuse new subscribers.
However, there are a few best practices you can employ to ensure your design is up-to-par regardless of your audience's preferences:
- Clean, crisp images (no blurry images).
- Text (use same text throughout), company logo, and icons.
- Try filters, memes, or videos.
- Make the call-to-action (CTA) clear and obvious — and just have one (e.g., "Click here to shop" or "Click here to read").
- Create a hierarchy with a CTA early on.
- Mobile-responsive.
- Test the length of your newsletter to ensure it's not too short or too long for your audience.
Of course, the design of your newsletter will depend on your brand, as well as the message.
For instance, you might want to create a colorful, attention-grabbing newsletter if it largely focuses on visuals of new products — alternatively, if it's a round-up of recent blog posts, perhaps you try a more minimalist look to mimic the appearance of a letter.
You'll want to A/B test whichever design(s) you choose to ensure they resonate with your audience.
I'd also recommend looking into pre-made templates if you're not familiar with designing emails. If you're a HubSpot customer, you'll have a bunch of pre-made templates in the email tool.
However, if you're still unsure about your newsletter design, there's nothing better than looking at examples for further inspiration.
Take a look at the following newsletters that knocked it out of the park, and consider using some of their design elements as inspiration for your own.
[List Snippet]
Each newsletter on this list is fabulous for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional CTAs — but all are exceptional at solving for their subscribers' needs.
1. The Hustle
The Hustle is a daily newsletter that promises "business and tech in 5 minutes or less."
While there are a ton of business and tech newsletters out there, what makes The Hustle remarkable is its tone at the intersection of informational and hilarious.
Take two of their most notable headlines from 2021 as an example:
- "Inside the world’s most booked Airbnb."
- "How Bob Ross paintings became a coveted investment."
What we like: Despite targeting the business and tech culture, The Hustle often uses informal language such as “dude” or “damn” in its newsletter pertaining to millennials. Plus, the use of puns and smart humor in the headings and content makes this email newsletter the favorite of startups and entrepreneurs.
The Hustle also allows subscribers to customize the content they receive to fit their interests (see the "Snippets" section in the example above).
The majority of The Hustle’s readers are hoping to scale their startups or are looking for a business idea. The witty tone blended with knowledgeable insights makes it one of the most effective and most-read email newsletters in this competitive niche.
Further, the newsletter is structured with the best stories at the top. And the best part: The stories don’t start with dull and boring titles but captivating ones.
The formula of great content + unique tone + personalization works well for The Hustle's audience as they've grown to more than 1.5 million subscribers.
The Hustle stands out from others in terms of its style and unique content. It doesn’t target only startups and entrepreneurs but has also grabbed massive eyeballs from company execs, growth managers, salespeople, and marketers.
Best for: That said, it isn’t just limited to the tech niche. SaaS businesses can also imitate this type of email newsletter to address industry problems, potential solutions, and benefits to reach out to the masses.
2. Atlas Obscura
Atlas Obscura’s newsletter does more than provide travel recommendations — it also delivers compelling stories about the world to your inbox.
Atlas Obscura is a perfect email newsletter guide for frequent travelers who want to explore off-beat locations around the globe.
What we like: With stories like “Spotting Squid in the Tides of Oahu” and “Dreaming of Spaghetti and the Sea,” the Atlas Obscura newsletter is a portal for exploration.
They do an excellent job of writing attention-grabbing headlines and finding unexpected, delightful details — library apartments, haunted coffee, and 19th-century skulls are just a few examples.
Their unique value proposition lies in the quirky subject and the short but captivating headlines like “Deadly Shortcuts” and “World’s Oldest Edible Ham.”
What’s most appealing about this newsletter is the style and story plots. As a reader, you won’t feel dull peeking into any of the mysterious travel tales.
Combining interesting stories, captivating photos, and incredible destinations, the Atlas Obscura newsletter reels in the reader.
Along with the interesting content that they cover, one thing that sets Atlas Obscura apart is its flexibility in choosing newsletter types. The site offers six different types of newsletters, including weekly, daily, or twice a week.
It’s a win-win situation for both the readers and newsletter provider.
Best for: Atlas Obscura is a great inspiration for businesses with large audiences and a wide variety of topics to cover. Notice how they have categorized the topics based on locations, archives, and even podcasts.
Businesses covering such large topics can segment their audiences by allowing them to navigate the resources that they want to read.
3. Buffer
Buffer does a great job at keeping the newsletter concise, making it easy for readers to get the knowledge they need with a skim.
They understand that readers want to catch up on the fast-paced and ever-changing social media landscape, so they break down the newsletter into easily navigable sections and short phrases.
What we like: The newsletter is packed with information without feeling overwhelming due to its simple and organized structure.
One thing worth noticing is its simple yet powerful design. At the core, it has a white background with basic fonts that are spaced and include bullets.
Furthermore, Buffer’s newly revamped email newsletter has a short yet powerful intro that covers an index of what’s included in this email.
Another noteworthy thing is their “zero-click content.” Instead of summarizing various topics with a “Read More” CTA, the email shares a single cover story with a large description and a CTA that says “Dive Deeper.” It’s a great way to interest your readers in a single topic instead of distracting them with multiple blog posts.
What’s most effective is their social media manager’s advice at the end that most businesses will love to turn their attention to.
Buffer’s newsletter is a perfect example of how to gain more subscribers using a simple design but powerful content and structure.
Best for: SaaS businesses that want to bring their visitors to their blogs can look up to Buffer’s newsletter strategy. Moreover, the latest trends and industry insights can interest the readers in further reading.
4. The Washington Post The 7
The news is overwhelming and trying to scroll through Twitter to catch up on what’s happening can lead to distractions. The Washington Post understands this and created “The 7” to break down the seven most important stories of the day.
The idea of the two supposed “dead media” — news and email — coming together to deliver something valuable makes this newsletter worth reading.
What we like: The newsletter is memorable because you can expect exactly seven stories to be sent to your inbox every weekday morning. And it takes merely three minutes to cover this 400-word newsletter.
The listicle format makes the newsletter skimmable. Under each story, they include bulleted points like “why this matters,” “why now,” and “the numbers” to get the point across succinctly. Complex news is made digestible.
What you’ll love most about this newsletter is its short yet informative and detailed articles. What sets this newsletter apart from others is its end goal, which is to get more readers to consume the content from the newsletter instead of jumping on the site.
Lastly, the heavy heading texts followed by thin fonts and a clear CTA make this newsletter sober yet effective.
Best for: Newsletters that are focused on delivering lots of succinct content to their readers should follow this example. Whether it’s news, blog posts, or stories, making your content easily digestible is key for a successful newsletter.
5. Phrasee
Phrasee’s weekly newsletter is as informative as it is delightful. They deliver curated articles accompanied by fun graphics, GIFs, and memes.
Their tone is personable and lively, almost like the newsletter could fit in on social media. With their unique and daring tone, they know how to stand out from the crowd.
What we like: What we love about this newsletter is its fun-filled intro. Notice how they start with homophones to engage their readers to read further.
In another newsletter, they use a crisp and engaging tone to update readers about the conference — “Some of the Phrasee team is off to Miami today for this conference. It's actually worked out quite well, as our CCO Stefan was able to break out his wardrobe from his heydey, 1986. Here's a live action shot of him on the beach.”
There is no hard selling or forced CTAs to get you to buy something. Instead, they share various topics from their blogs ranging from travel marketing to fearful GDPR.
Lastly, their logs change every time with different characters and memes.
Best for: Phrasee is a perfect example of a newsletter for ecommerce businesses that don’t want to hard sell but focus more on quality readers rather than quantity.
6. The New York Times Cooking
A picture is worth a thousand words, says the adage. This couldn’t be truer for newsletters — if your content lends itself to imagery, use it to your advantage like
The New York Times Cooking newsletter. The New York Times may be known for delivering news, but it also has a robust cooking section packed with creative, multicultural recipes that are beautifully photographed.
Highlighting new recipes from different chefs, The New York Times Cooking newsletter is never stale. They expertly include a variety of recipes so readers get value out of finding something new to try.
What we like: As you open the newsletter, you are welcomed with a mouth-watering image that will entice you to scroll down further.
The long blog text is engaging, personal, and conversational for the readers. However, the newsletter is shorter than other similar magazine newsletters. This email newsletter wins in its yummy visuals and enriching content.
Plus, the clean and uncluttered design makes reading more skimmable.
Best for: This newsletter styling is perfect for businesses that use more visuals than texts to engage with their readers. For instance, a graphic design or fashion company may want to display more visuals and appealing elements than text.
7. Quartz Daily Brief
The Quartz Daily Brief provides a rundown of must-know news, Quartz’s most popular stories, and other interesting highlights about the economy.
What we like: The newsletter is straightforward, like a brief, without being dry, with visuals like charts to help pique the reader’s interest.
Sections for need-to-know news, what to watch for, top reads, and surprising discoveries keep things organized. The breadth of material means the reader can choose from a variety of topics to further investigate.
Though the newsletter has no visuals, it doesn’t feel dry or boring for the reader at any point. What differentiates it further from similar newsletters is the lack of index or heavy font headlines.
Yet that doesn’t turn away the reader. The same-sized but bold text points out that the stories are addressed to the readers individually. Quartz Daily uses a formal yet provocatively interesting tone that allures readers upon first read.
Further, readers are tempted to read each section because of the engaging insights and enriching content. Lastly, there are not many links that distract the readers from scrolling further.
Best for: Here’s another great example of newsletters heavily focused on sharing written content, whether it is news, blog posts, or stories. Keep the focus on the content while making it easy for readers to navigate and consume.
8. Moz Top 10
Moz Top 10 is a semi-monthly roundup of top pieces of content about marketing. Essential to any marketer, Moz Top 10 links to key marketing content with actionable insights. The content is not just their own; they also link to external sources.
Moz Top 10 is perfect for busy marketers who would choose to discard the daily digests from their inboxes. Moz sends out a newsletter every two weeks with exactly 10 new stories to share.
What we like: From a design point of view, the newsletter resembles Moz’s styling and brand image. Readers can easily navigate the newsletter from its color palette.
To take things to the next level, Moz uses the first person to make the content more friendly. Finally, their end goal is not just to send visitors to Moz's blog but to add value for the readers.
The newsletter provides examples of digital marketing and SEO content, including how brands can take stands on issues and backlink index comparisons.
Best for: Personal and insightful newsletters like this can be replicated by digital marketing agencies that don’t merely aim to push traffic to their website. Consider sending targeted news on a regular basis with more time in between. This allows readers to find the value in your content without being overwhelmed.
9. Vox Sentences
Sentences is a nightly email meant to quickly get its readers up to speed on the best stories from the day. The content ranges from the day's top news to fun stories from all over the web.
What we like: What’s amazing about this nocturnal newsletter is its content curation. Instead of hopping on to different sources, readers can collectively read news from a single source.
They do a great job balancing their own content with external sources, and the stories they choose are always really high quality.
Just like Atlas Obscura, Vox Sentences offers various newsletters for its audiences. Before subscribing, they can get a sneak peek of what’s covered inside the newsletter.
What makes it most effective is the time they send out the newsletter. They understand that many audiences don’t prefer reading content in the morning, so why not evening or night?
Finally, the white background blends well with yellow CTAs to add a captivating flare.
Best for: This text-rich email newsletter style is perfect for businesses that have multiple categories and insightful stories to share among readers.
10. TheSkimm
If you want to stay up on what’s happening in the world and have some delightful writing delivered to your inbox first thing in the morning, look no further than TheSkimm.
It's a daily roundup of what's happened in the news in short, punchy paragraphs.
The best part? You don't have to click out of the email to read the news if you don't want to — although they do link to their sources if you want to read further.
What we like: As evident from their logo, TheSkimm puts more focus on women than men. That’s why this newsletter has more women subscribers between the ages of 22 to 34 than any other group.
What follows next is the curated content that’s skimmable and divided into nice bits and pieces. Finally, the newsletter uses fewer links and no screaming CTAs to direct their readers to the blog.
For your own email marketing, TheSkimm is the place to go if you're looking for writing inspiration or for emails without much visual content.
Best for: Businesses can learn the art of being engaging without any visuals or hard selling from this email newsletter. Businesses with a narrow niche but a large pool of content can leverage the styling and tonality of this email newsletter type.
11. Below the Fold
Below the Fold is a weekly newsletter from Acciyo that surfaces important and interesting stories that simply aren't making headlines due to the crowded, never-ending news cycle we all experience day in and day out.
Acciyo's editorial team handpicks great news stories that they believe deserve "front-page love" but are being beaten out by an "infinite scroll of breaking headlines" — stories that range from how investors are profiting from emergency room bills to how one Mexican company turned prickly pear into sustainable fuel.
What we like: The editors at Below the Fold “unfold” the news stories in the form of conversational storytelling. The newsletter establishes a relationship with readers using a friendly tone.
The long, crispy headlines set the initial stage for the readers to dive in further. Their editorial team collects information from various reputable sources to build the final content.
They understand the importance of using bold words and sentences. And that’s why they bold the sentences that matter most to readers.
Best for: The copy of Below the Fold offers a great example of how to share substantial content in a compelling way through storytelling. If you want to draw your readers in through stories, take a deeper look at this newsletter.
12. The Ringer
Remember Grantland, the sports and pop culture blog owned by ESPN that was started by sports journalist Bill Simmons? In October 2015, ESPN announced it would be ending the publication of Grantland.
Shortly thereafter, Simmons formed Bill Simmon Media Group and recruited a whole bunch of former Grantland staffers to launch a brand new newsletter in March 2016 called The Ringer.
Although The Ringer is written and run by many former Grantland employees, it's a different project than Grantland was.
Where Grantland focused on sports and pop culture, The Ringer branches out into other areas like tech and politics. Jon Favreau, a former speechwriter for President Barack Obama, is among the contributors.
I like how focused they are on experimentation: "We want to have fun, take chances, analyze, theorize, obsess, and try not to take ourselves too seriously," said Editor-in-Chief Sean Fennessey.
Another differentiator? The Ringer's website was developed in partnership with publishing platform Medium — which means the newsletter reflects that clean, minimal design.
What we like: The Ringer is a one-of-a-kind newsletter for tech, sports, and pop culture. What we love most about this newsletter is its diverse content covering discussion forums and top stories from sports professionals.
The short snippets of text with external links provide value to the readers.
This type of email is great for engaging the audience in a discussion thread. Further, the “share and subscribe” button provides more value to the audience.
The editorial team at The Ringer uses a formal and informative tone to engage with its sports-buff audience.
Best for: This type of newsletter works well for businesses that have audiences interested in long discussion threads apart from spending some time on informative blogs and articles.
13. The Marginalian
The Marginalian (previously called Brain Pickings) is one of the most interesting newsletters out there. In fact, The Marginalian’s founder and writer, Maria Popova, calls it an "interestingness digest." It’s a record of the week’s most interesting articles and pieces focused on art, literature, and philosophy.
Every Sunday morning, subscribers get the past week's most unmissable articles about creativity, psychology, art, science, design, and philosophy — a wide variety of topics that appeal to a wide audience. At its core, it explores what it means to live a good life.
The Marginalian extends the marginal thinking of audiences with thought-provoking subjects. This long-text newsletter covers diverse topics with clear visuals.
What we like: What sets it apart is its conversational yet formal tone. While using casual phrasing, the editorial team at The Marginalian uses advanced vocabulary (so you might need a dictionary by your side).
From the design point of view, the newsletter closely resembles the website. Both the website and newsletter provide similar experiences in terms of font, color, and spacing.
The white background perfectly complements the yellow CTAs and red heading texts.
Best for: If you want to offer a seamless reading experience with a clear CTA at the end, The Marginalian is a great example of how to do this. Lead your audiences to the end with a few hyperlinks, finally offering them the click.
14. The New Yorker Recommends
The New Yorker Recommends is a weekly newsletter highlighting what their staff reads, watches, and listens to. It is packed with curated recommendations for books, movies, TV shows, and music.
The core strength of this newsletter lies in its content. Every week, the editors at The New York Recommends pick a topic from its archives and craft it into a story.
Having staffers select their own recommendations gives this newsletter a personalized, hand-curated feel that helps readers connect with the content.
What we like: What we love about this newsletter is its initial long-form story followed by a few recommendations at the second fold of the newsletter.
The newsletter is most effective as it first personalizes the tone and builds a relationship with its audience. Thereafter, they share the most popular recommendations, such as events and best books to read.
Just like National Geographic, The New Yorker Recommends has multiple newsletter options to choose from. Apart from the daily and weekly newsletters, they offer satirical or humor-rich email newsletters.
Best for: This type of newsletter example is perfect for businesses that have a large audience, even if it's a broad niche. Let’s say, a blog that’s focused on the reviews and recommendations for SaaS products can personalize the content and create multiple newsletters around different subjects.
15. Polygon Patch Notes
Polygon Patch Notes shares the staff’s picks for new movies, TV shows, video games, comics, manga, and tabletop RPGs. The newsletter also links to a free new game and highlights top stories on Polygon, ranging from reviews to guides.
The mix of curated staff picks and top stories in a simple format makes this an easy-to-digest newsletter.
Polygon Patch Notes also employs a personable tone, making the read relatable and fun rather than overly businesslike and bland.
What we like: There are a lot of things to love in this short newsletter. First, the starting sentence is concise yet engaging.
Second, they share top stories in a second person, conversational tone. The hyperlinks in the newsletter are natural and align well with the content.
Further, the blend of the brand's color palette with the light fonts makes it perfect to read for the eyes. Finally, what makes it most effective is the review and recommendation around a single show, game, or topic.
Best for: This design is great for newsletters focused on a niche topic, aiming to catch reader attention to direct them to your blog.
16. Apple News+ Audio
The mobile-first format for Apple News+ Audio capitalizes on people’s increasing reliance on smartphones — according to Pew Research Center, 85% of Americans have a smartphone.
What we like: The format is also interesting. Rather than solely delivering updates with text, subscribers can listen to audio. It makes sense, given that the newsletter highlights the best Apple News+ Audio stories. Including the icon with a link to listen makes it easy for subscribers to dive into a story.
Unlike other magazine and publisher newsletters, Apple News does not start with a captivating intro. Instead, they use visuals such as GIFs or images to grab the reader’s attention.
The newsletter shares news across various categories, including technology, sports, culture, politics, and economy. The best part: You can also find unread topics that are specifically curated for Apple News readers.
Though the heading is formal and to the point, the description gives enough of an idea to the reader about “why this story is worth reading.”
Best for: Businesses can imitate the audio feature from Apple's weekly digest. With over 68% of the US population preferring audio over text, it makes sense to leverage audio listening features in your newsletter.
17. Medium
Medium is a blog-publishing platform that has been continuously building momentum since its launch in 2012.
Publishing on the site has really picked up in the past few years, and nowadays, there are a ton of people publishing posts on the site every day.
What we like: Of course, that means there's a lot of content for the average person to filter through. To help bring great content to the surface, Medium uses email newsletters. And after I open this newsletter every day, I end up going to visit several Medium posts without fail. (Mission accomplished for Medium, right?)
Here's why: The newsletter feels pretty minimal. Because of the way that Medium uses colors and section dividers, they're able to give you a ton of content in one email without it feeling overwhelming.
Plus, they offer both a daily and a weekly version of the digest, allowing users to opt in for the email frequency they feel most comfortable with.
Best for: Digest newsletters can learn from this design, as it gives readers the option of how frequently they want to receive it.
18. The Strategist
From New York Magazine, The Strategist curates deals, shopping advice, and discounts.
The newsletter does a great job of including relevant shopping information, paying attention to the trends. The Strategist also includes a wide variety of products and services to shop for, casting a wide net.
What we like: The newsletter starts with different sections covering the best deals and discounts, followed by top stories from around the world.
The Strategist is a perfect example of an effective email structure with a simplistic design. The writing style is personal (second person) blended with relevant visuals.
Though the Strategist covers various discounts and deals, it doesn’t fluff the newsletter merely with the deals. Instead, they share stories about various social issues and topics about what’s going on around the globe.
Best for: The newsletter works well for ecommerce sites, deals, and discount retailers that release weekly offers for their audiences. Plus, the insightful news and stories offer relevant, valuable content to subscribers.
19. Voluum
Our next best newsletter example in the list comes from Voluum, an ad tracker tool for publishers. The monthly newsletter covers the monthly round-up in a casual and engaging tone.
The newsletter is an amazing example of how to engage the audience with subtle design. From the design point of view, the newsletter offers a simplistic white background with bold portions of text.
What we like: The newsletter kicks off with a delightful email opener line followed by humorous elements like GIFs or memes. What adds more value to the newsletter is the use of emojis that compels the audience to stop and read.
Finally, you will find a collection of the best and most valuable blogs from the month. The personalized CTA at the end helps boost conversions or convert more subscribers into site visitors.
This approach makes the reader feel like they’re going to gain something by clicking there.
Best for: Voluum is the perfect inspiration for SaaS businesses that want to give their audience every nitty gritty of what happened in the past month, including product upgrades, new features, the latest deals, and industry insights.
20. Workable
One of the best business newsletters is from Workable. One thing that distinguishes Workable from other brands is they use the same set of colors across social media, website, and email designs.
What we like: What we love most about this weekly newsletter is its personable tone. The readers receive emails from a personal email address. Plus, they also get to see the sender of the newsletter with an image at the bottom.
The tone of the copy is actionable and direct. In the first fold of the email, they address a problem, while the second fold of the email provides a potential solution with some recent trends and numbers.
The most effective element of this newsletter is its logo and vibrant images that tune well with the headings. The text in the newsletter is more conversational and approachable.
Finally, the CTAs in trademark green with concise text send out a loud and clear message without being pushy.
Best for: This newsletter is a great inspiration for businesses that want to send more readers to their blogs naturally. If they have a problem–solution email in mind, Workable is their best bet to learn from.
21. G2
The last on the list is G2’s monthly digest which is known for its consistent email design.
This email newsletter takes the readers to another level of personalization. Email personalization allows you to connect better with your readers, helping you achieve various goals from a single email.
What we like: The title of the newsletter starts with the reader’s name on a glossy blue background. What‘s worth noticing in the newsletter is the smart segmentation of sections that include blogs and articles, industry tips, and some amazing deals.
From a design perspective, the segmented sections create a clean and tidy newsletter.
The colorful deals section piques the reader’s interest as they scroll down. Though the newsletter is short, it conveys information and covers various topics succinctly.
In the footer, there are social media icons that can boost social media following. And a link to their help center makes this newsletter more valuable for readers.
Best for: Various ecommerce businesses can replicate the email structure and sections of this email newsletter, such as the customer insights, “leave a review” button and some valuable content at the end.
Creating an Email Newsletter Your Subscribers Love
Even though newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.
We hope these examples give you some quality inspiration so you can create newsletters your subscribers love to get in their inboxes.
via Perfecte news Non connection
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