Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself.
And while AI is certainly changing the game for everyone, it’s having an even greater impact on marketing.
When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at least one AI program they want you to be a “pro” in.
With that in mind, in this article I’ll go over how AI is impacting marketing jobs, the new AI demands we’re seeing in the industry, and how you can keep up with all of these changes as they become more AI-centric in the future. Let’s dive in.
Table of Contents:
- AI Marketing Jobs Marketing Departments are Investing In
- AI Marketing Role Job Descriptions + Examples
- Training and Certification for AI Jobs
AI Marketing Jobs Marketing Departments are Investing In
While AI marketing jobs exist, it’s important to remember AI tends to be a part of most roles, not the endgame.
A December 2023 Wall Street Journal article noted that marketing job listings in November 2023 mentioned AI 8% less than in November 2022.
This doesn’t mean AI is necessarily unimportant. Rather, companies are focusing on highlighting the skills needed to use these programs or explicitly mentioning the software in their job postings, which are usually core to the specified role.
So, even if you don’t see the words “artificial intelligence” in a job post, you may still need to use it (and may do so even more in the future). Keep that in mind as I break down which jobs in marketing use AI the most.
Content Writers With AI Expertise
While you might be worried that AI will replace content writers, we’re quickly finding the opposite is true.
In fact, according to our 2023 AI Trends for Marketers Report, only 4% out of 1,350+ marketing professionals use AI-created content without making any changes. Instead, most are probably working the way I do, using generative AI to develop ideas while editing or rewriting the AI-generated text.
Sydney Lamoureux, content lead at Leadhub, agrees that AI adds a new level of nuance to content creation.
She notes that while the initial “perceived potential of AI made it seem like it could handle anything and drastically speed up our workflows,” like most of us, she realized that AI “requires significant oversight, fact-checking, and prompt refinement to produce high-quality, nuanced content for clients.”
That said, AI speeds up the writing process and, in turn, the rate at which writers like me produce content, which is why business leaders or stakeholders are keen on hiring writers who are well-versed in AI.
Some of the content creation roles that require familiarity or experience with AI include:
- AI Content Writer.
- Artificial Intelligence Writer.
- AI Writing Specialist.
- Editorial Director.
- AI Content Marketing Expert.
Social Media Experts and Managers
Another big area where marketers are using AI is in their social media marketing campaigns. We found that 31% of marketers used AI to create a social media post.
With AI, social media managers can quickly optimize a single piece of content for multiple platforms. Simply type in a prompt and you’ve got dozens of engaging hashtags and a post made for every social media platform.
This saves time, which you can then devote to other needle-moving tasks in your daily work life. And it’s that time-saving perk that’s driving more and more business leaders to find managers with AI experience.
Take it from Sascha Hoffmann, an independent lifecycle marketing consultant, who sees that same benefit too.
“If I have a podcast, I can spin out a Twitter (X) thread, a LinkedIn post, a blog post, and an email with a single click/prompt. Prior to AI tools, this process took many hours and even a marketing coordinator or content manager role,” says Hoffmann.
If you’re looking for a new role in social media, keep an eye out for titles like:
- Social Media Manager.
- Social Media and Marketing Director.
- Social Media Ad Creator.
Prompt Engineers to Enhance Customer Experience and Other Areas
This role is a bit marketing-adjacent, but if you have a bachelor’s degree in computer science or data science, this new role is a great blend of creativity and data interpretation.
Prompt engineers help train AI by focusing on machine learning and how they can improve AI tools even further. Essentially, they are training the AI by seeing how they can get the program to return a specific response.
Similarly, we’ve got data training roles. These trainers focus on improving the model the AI software uses, analyzing the data created by the AI and adjusting the prompts or code until the expected outcome is achieved.
These roles are highly data-driven, but both collaborate to bridge the gap between software and humans. They also generally require some coding knowledge, so keep that in mind.
You might find roles like:
- AI Prompt Engineer.
- AI Data Trainer.
- Generative Prompt Engineer.
- Prompt Engineer.
General Content Marketing Roles Leveraging AI to Strategize and Create
I can’t stress enough the overarching benefits AI brings to all marketing teams. AI and automation are slowly seeping into nearly every part of the marketing cycle. In our data, we found:
- 32% of marketers use AI for conducting research.
- 45% use AI to learn new things.
- 45% use AI to help analyze or report on data.
- 48% of marketers use AI to create content.
And they’re using AI because it’s working in their marketing strategies. Up to 71% of marketers say AI has produced a positive ROI, while 72% of marketing managers say it’s made their teams more effective at their jobs.
You’ll find several marketing roles that require knowledge in AI like:
- SEO Specialist.
- Marketing Coordinator.
- Director of Marketing.
- Senior Product Marketing Manager.
- Marketing Consultant.
The takeaway? Realistically, the marketing field isn’t seeing many “AI Marketing Jobs” just yet. Rather, AI is being infused into most marketing jobs, impacting parts of their everyday roles.
AI Marketing Role Job Descriptions + Examples
Now, let’s go over a few real-life examples of artificial intelligence marketing jobs you might find in your next job search.
First, we’ve got an “AI Data Trainer” role that requires copywriting experience. This part-time job is perfect for a content writer looking for relatively stable work focusing on marketing copywriting.
Next, we’ve got an AI content writer job.
This role is more of an entry-level position. The company mentions that it’s looking for someone to write original work and review AI-created content.
Lastly, we’ve got a product marketing manager role based in New York City. This position requires experience with generative AI and focuses on growth marketing.
Training and Certification for AI Jobs
If you’ve reviewed a few AI marketing job results and feel that you aren’t quite up to the task of meeting all of the requirements, I’ve found a practical solution: certification.
Whether you’re looking for a new AI marketing job or just want to stay up-to-date on the latest trends, getting some more training can help. Here are some of the courses I’d recommend if you want to get started.
1. HubSpot Academy
You’ll find several AI-focused training courses in the HubSpot Academy. My favorites are:
Both of these are free courses that help give a good overview of AI and how it’s used in marketing. You’ll also learn how to use some AI tools, so you’re getting practical applications.
These courses are especially useful if you use any of HubSpot’s tools, like our CRM or CMS. We already use AI in these tools, but you can learn how to make the most of the software by taking some of our training courses.
2. Google Training
Amelia Munday, social media marketer at Custom Neon®, recommends Google’s AI for Marketers courses because, “They provide a solid basis for utilizing AI in a variety of marketing contexts, which is extremely relevant to my daily responsibilities.”
Google offers dozens of AI courses, including several with certification options. I recommend trying them out to see if their style appeals to you:
- Machine Learning Crash Course.
- Google AI Essentials.
- Responsible AI: Applying Principles with Google Cloud.
3. GrowthTribe Certification
GrowthTribe offers several AI certification programs. Each program will help you understand how to use AI in your everyday work and offer more specific tips, depending on the course you take.
I like how several of GrowthTribe’s courses focus on marketers who want to gain a more data-focused understanding of AI.
Here are a couple of courses to get you started:
4. LinkedIn Learning
LinkedIn also offers hundreds of courses, videos, and certificate programs focused on AI. The courses cover every area, from programming to ethics.
Some of LinkedIn’s most popular options include:
While most of these are premium courses, LinkedIn continues to update these courses to ensure they remain relevant. You also get to know exactly when the courses were created, and the ratings are pretty transparent.
Get the Most Out of AI in Marketing Jobs
AI is creeping into every aspect of the workforce, and if you don’t keep up, you’ll end up falling behind.
While we tend to think of AI as falling under the umbrella of IT, it’s increasingly prevalent in marketing as well.
So whether you’re looking for an AI marketing job at the beginning of your career or hoping to move into management, keeping up with the trends in this field is a must. And who knows — you may even come up with your own AI marketing initiatives in the process.
Editor's note: This post was originally published in May 2023 and has been updated for comprehensiveness.
from Marketing https://blog.hubspot.com/marketing/ai-jobs
Marketing is undergoing some major changes. Chief amongst those is the changing roles, with AI marketing jobs popping up in recent job searches, requiring applicants to work with AI in the job description or the role itself.
And while AI is certainly changing the game for everyone, it’s having an even greater impact on marketing.
When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at least one AI program they want you to be a “pro” in.
With that in mind, in this article I’ll go over how AI is impacting marketing jobs, the new AI demands we’re seeing in the industry, and how you can keep up with all of these changes as they become more AI-centric in the future. Let’s dive in.
Table of Contents:
- AI Marketing Jobs Marketing Departments are Investing In
- AI Marketing Role Job Descriptions + Examples
- Training and Certification for AI Jobs
AI Marketing Jobs Marketing Departments are Investing In
While AI marketing jobs exist, it’s important to remember AI tends to be a part of most roles, not the endgame.
A December 2023 Wall Street Journal article noted that marketing job listings in November 2023 mentioned AI 8% less than in November 2022.
This doesn’t mean AI is necessarily unimportant. Rather, companies are focusing on highlighting the skills needed to use these programs or explicitly mentioning the software in their job postings, which are usually core to the specified role.
So, even if you don’t see the words “artificial intelligence” in a job post, you may still need to use it (and may do so even more in the future). Keep that in mind as I break down which jobs in marketing use AI the most.
Content Writers With AI Expertise
While you might be worried that AI will replace content writers, we’re quickly finding the opposite is true.
In fact, according to our 2023 AI Trends for Marketers Report, only 4% out of 1,350+ marketing professionals use AI-created content without making any changes. Instead, most are probably working the way I do, using generative AI to develop ideas while editing or rewriting the AI-generated text.
Sydney Lamoureux, content lead at Leadhub, agrees that AI adds a new level of nuance to content creation.
She notes that while the initial “perceived potential of AI made it seem like it could handle anything and drastically speed up our workflows,” like most of us, she realized that AI “requires significant oversight, fact-checking, and prompt refinement to produce high-quality, nuanced content for clients.”
That said, AI speeds up the writing process and, in turn, the rate at which writers like me produce content, which is why business leaders or stakeholders are keen on hiring writers who are well-versed in AI.
Some of the content creation roles that require familiarity or experience with AI include:
- AI Content Writer.
- Artificial Intelligence Writer.
- AI Writing Specialist.
- Editorial Director.
- AI Content Marketing Expert.
Social Media Experts and Managers
Another big area where marketers are using AI is in their social media marketing campaigns. We found that 31% of marketers used AI to create a social media post.
With AI, social media managers can quickly optimize a single piece of content for multiple platforms. Simply type in a prompt and you’ve got dozens of engaging hashtags and a post made for every social media platform.
This saves time, which you can then devote to other needle-moving tasks in your daily work life. And it’s that time-saving perk that’s driving more and more business leaders to find managers with AI experience.
Take it from Sascha Hoffmann, an independent lifecycle marketing consultant, who sees that same benefit too.
“If I have a podcast, I can spin out a Twitter (X) thread, a LinkedIn post, a blog post, and an email with a single click/prompt. Prior to AI tools, this process took many hours and even a marketing coordinator or content manager role,” says Hoffmann.
If you’re looking for a new role in social media, keep an eye out for titles like:
- Social Media Manager.
- Social Media and Marketing Director.
- Social Media Ad Creator.
Prompt Engineers to Enhance Customer Experience and Other Areas
This role is a bit marketing-adjacent, but if you have a bachelor’s degree in computer science or data science, this new role is a great blend of creativity and data interpretation.
Prompt engineers help train AI by focusing on machine learning and how they can improve AI tools even further. Essentially, they are training the AI by seeing how they can get the program to return a specific response.
Similarly, we’ve got data training roles. These trainers focus on improving the model the AI software uses, analyzing the data created by the AI and adjusting the prompts or code until the expected outcome is achieved.
These roles are highly data-driven, but both collaborate to bridge the gap between software and humans. They also generally require some coding knowledge, so keep that in mind.
You might find roles like:
- AI Prompt Engineer.
- AI Data Trainer.
- Generative Prompt Engineer.
- Prompt Engineer.
General Content Marketing Roles Leveraging AI to Strategize and Create
I can’t stress enough the overarching benefits AI brings to all marketing teams. AI and automation are slowly seeping into nearly every part of the marketing cycle. In our data, we found:
- 32% of marketers use AI for conducting research.
- 45% use AI to learn new things.
- 45% use AI to help analyze or report on data.
- 48% of marketers use AI to create content.
And they’re using AI because it’s working in their marketing strategies. Up to 71% of marketers say AI has produced a positive ROI, while 72% of marketing managers say it’s made their teams more effective at their jobs.
You’ll find several marketing roles that require knowledge in AI like:
- SEO Specialist.
- Marketing Coordinator.
- Director of Marketing.
- Senior Product Marketing Manager.
- Marketing Consultant.
The takeaway? Realistically, the marketing field isn’t seeing many “AI Marketing Jobs” just yet. Rather, AI is being infused into most marketing jobs, impacting parts of their everyday roles.
AI Marketing Role Job Descriptions + Examples
Now, let’s go over a few real-life examples of artificial intelligence marketing jobs you might find in your next job search.
First, we’ve got an “AI Data Trainer” role that requires copywriting experience. This part-time job is perfect for a content writer looking for relatively stable work focusing on marketing copywriting.
Next, we’ve got an AI content writer job.
This role is more of an entry-level position. The company mentions that it’s looking for someone to write original work and review AI-created content.
Lastly, we’ve got a product marketing manager role based in New York City. This position requires experience with generative AI and focuses on growth marketing.
Training and Certification for AI Jobs
If you’ve reviewed a few AI marketing job results and feel that you aren’t quite up to the task of meeting all of the requirements, I’ve found a practical solution: certification.
Whether you’re looking for a new AI marketing job or just want to stay up-to-date on the latest trends, getting some more training can help. Here are some of the courses I’d recommend if you want to get started.
1. HubSpot Academy
You’ll find several AI-focused training courses in the HubSpot Academy. My favorites are:
Both of these are free courses that help give a good overview of AI and how it’s used in marketing. You’ll also learn how to use some AI tools, so you’re getting practical applications.
These courses are especially useful if you use any of HubSpot’s tools, like our CRM or CMS. We already use AI in these tools, but you can learn how to make the most of the software by taking some of our training courses.
2. Google Training
Amelia Munday, social media marketer at Custom Neon®, recommends Google’s AI for Marketers courses because, “They provide a solid basis for utilizing AI in a variety of marketing contexts, which is extremely relevant to my daily responsibilities.”
Google offers dozens of AI courses, including several with certification options. I recommend trying them out to see if their style appeals to you:
- Machine Learning Crash Course.
- Google AI Essentials.
- Responsible AI: Applying Principles with Google Cloud.
3. GrowthTribe Certification
GrowthTribe offers several AI certification programs. Each program will help you understand how to use AI in your everyday work and offer more specific tips, depending on the course you take.
I like how several of GrowthTribe’s courses focus on marketers who want to gain a more data-focused understanding of AI.
Here are a couple of courses to get you started:
4. LinkedIn Learning
LinkedIn also offers hundreds of courses, videos, and certificate programs focused on AI. The courses cover every area, from programming to ethics.
Some of LinkedIn’s most popular options include:
While most of these are premium courses, LinkedIn continues to update these courses to ensure they remain relevant. You also get to know exactly when the courses were created, and the ratings are pretty transparent.
Get the Most Out of AI in Marketing Jobs
AI is creeping into every aspect of the workforce, and if you don’t keep up, you’ll end up falling behind.
While we tend to think of AI as falling under the umbrella of IT, it’s increasingly prevalent in marketing as well.
So whether you’re looking for an AI marketing job at the beginning of your career or hoping to move into management, keeping up with the trends in this field is a must. And who knows — you may even come up with your own AI marketing initiatives in the process.
Editor's note: This post was originally published in May 2023 and has been updated for comprehensiveness.
via Perfecte news Non connection
No hay comentarios:
Publicar un comentario