Another personal obsession:Marketing Day: AdWords bids continue to rise, April Fools’ Day pranks & MarTech

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-adwords-bids-rise-april-fools-day-gags-martech-171470
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Another personal obsession:First-page minimum bids continue to rise in wake of Google desktop SERP changes

Columnist Andy Taylor discusses AdWords bidding trends following Google's move to eliminate right-rail ads and show four top-of-page ads for some queries.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/first-page-minimum-bids-continue-rise-wake-google-desktop-serp-changes-171256
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Another personal obsession:From waste to win: watch how a simple change affects AdWords performance

Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it's also under your control.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/waste-win-watch-simple-change-affects-adwords-performance-171242
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Another personal obsession:The ideal Facebook advertising structure: single objective

As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O'Brien shares his go-to method.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ideal-facebook-advertising-structure-single-objective-170440
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Another personal obsession:Retooling mail optimization: how real-time actions put direct mail back into fashion

What if you could take the data from your digital marketing efforts and apply it to your direct mail campaigns? Columnist Lewis Gersh explains how real-time, intent-driven data can be used to enhance this tried-and-true marketing channel.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/retooling-mail-optimization-real-time-actions-put-direct-mail-back-fashion-168141
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Another personal obsession:MarTech Today: AdTheorent’s predictions of retailer visits, “Hacking Marketing” review & tools for web optimization

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land:. Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad Mar 31, 2016 by Barry Levine Partnership...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-today-25-171344
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Another personal obsession:Martech: What happens when you’ve been over-served?

Has your organization become bogged down by marketing technology? Are you dealing with overlapping solutions or tech that no longer works with your processes? If so, columnist Scott Vaughan has advice for getting back to basics.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-happens-youve-served-169839
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