Another personal obsession:Retooling mail optimization: how real-time actions put direct mail back into fashion

What if you could take the data from your digital marketing efforts and apply it to your direct mail campaigns? Columnist Lewis Gersh explains how real-time, intent-driven data can be used to enhance this tried-and-true marketing channel.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/retooling-mail-optimization-real-time-actions-put-direct-mail-back-fashion-168141
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