Another personal obsession:Report: US advertisers spent $17.6 billion on digital ads in Q3

It was the highest third quarter for digital advertising spending on record and reflects 20 percent year-over-year growth.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-us-advertisers-spent-17-6-billion-digital-ads-q3-202076
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Another personal obsession:Top smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slots

Amazon, Apple Music appear on Nielsen's list, while Snapchat and Pandora are in the comSore top 10.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/top-smartphone-apps-2016-google-facebook-control-8-top-10-slots-202058
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Another personal obsession:SEM’s legit: Our top paid search columns of 2016

Expanded text ads, the removal of the right rail in SERPs and many other changes dominated the PPC world this past year. Read on to see the most popular paid search columns of 2016 from our sister site, Search Engine Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/sems-legit-top-paid-search-columns-2016-202017
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Another personal obsession:3 ways in-house do-it-yourselfers can prepare for PPC management

So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/3-ways-house-yourselfers-can-prepare-ppc-management-201926
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Another personal obsession:Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017

Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/consolidation-convergence-collective-three-cs-will-drive-b2b-marketing-2017-201928
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Another personal obsession:Getting down to business: Our top CMO Zone columns for 2016

What are the most successful CMOs doing right? Read on for the marketing strategies that caught Marketing Land readers' attention this year.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/getting-business-top-marketing-strategies-columns-2016-200031
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Another personal obsession:Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this year

From artificial intelligence to Instagram's latest tools, these three CMOs share the martech they were most excited about in 2016.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cmos-list-favorite-martech-2016-201966
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