Another personal obsession:Survey: Amazon, Google top SMB ‘Trust Index’

However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/survey-amazon-google-top-smb-trust-index-233361
via Mister Fire

Another personal obsession:The 5 Big Disruptions to Marketing in 2018

Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/5-big-disruptions-marketing-2018-233370
via Mister Fire

Another personal obsession:Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting

The new effort will forbid third-party data services and will target ads primarily through content viewed or broad-based user segments.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ad-tech-firms-join-pagefairs-new-perimeter-initiative-gdpr-compliant-ad-targeting-233270
via Mister Fire

Another personal obsession:Cisco study: Data privacy issues can delay sales

Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity.’

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/cisco-study-data-privacy-issues-can-delay-sales-233279
via Mister Fire

Another personal obsession:Bringing creative in-house: 8 steps for avoiding disaster

Thinking about taking your creative in-house? Columnist John Nardone shares eight steps you should take to ensure the move is relatively painless.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/bringing-creative-house-8-steps-avoiding-disaster-233323
via Mister Fire

Another personal obsession:Educators, doctors and kid advocates call on Facebook to end ‘Messenger Kids’

Citing medical and social science research, the open letter to Facebook CEO Mark Zuckerberg is signed by 100 groups and individuals.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/educators-doctors-kid-advocates-call-facebook-end-messenger-kids-233302
via Mister Fire

Another personal obsession:How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/use-brand-mentions-seo-linkless-future-link-building-232780
via Mister Fire