Another personal obsession:Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting

The new effort will forbid third-party data services and will target ads primarily through content viewed or broad-based user segments.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ad-tech-firms-join-pagefairs-new-perimeter-initiative-gdpr-compliant-ad-targeting-233270
via Mister Fire